{"id":506463,"date":"2023-02-12T03:55:59","date_gmt":"2023-02-12T03:55:59","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=event&#038;p=506463"},"modified":"2025-03-28T08:20:33","modified_gmt":"2025-03-28T08:20:33","slug":"evento-virtual-lo-que-le-importa-al-consumidor-de-hoy","status":"publish","type":"event","link":"https:\/\/www.capgemini.com\/ar-es\/news\/events\/evento-virtual-lo-que-le-importa-al-consumidor-de-hoy\/","title":{"rendered":"Evento virtual: \u201cLo que le importa al consumidor de hoy\u201d"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/web-banner.webp\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:45% 63%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Event<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Evento virtual: \u201cLo que le importa al consumidor de hoy\u201d<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Aun con el fin de la pandemia, muchas tendencias y cambios en los patrones de consumo permanecer\u00e1n en el \u00e1nimo de los compradores.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/CRI_What-matters-to-todays-consumer_Final-Web_1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar estudio<\/span><span class=\"type\">6 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/CRI_What-matters-to-todays-consumer_Infographic_Final_2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar infograf\u00eda<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Presentacion_Evento_Consumo_Jun2FINAL-3.pdf\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar presentaci\u00f3n<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>No te pierdas este evento de presentaci\u00f3n del estudio \u201cLo que le importa al consumidor de hoy\u201d, que es parte de una nueva serie de investigaciones desarrolladas por Capgemini, especialmente para el sector de productos de consumo y retail.<\/p>\n\n\n\n<p>Escucha de voz de nuestro experto, Marc Monsonego, VP Consumer &amp; Retail de Capgemini North Latam, los resultados de este estudio en donde se observa que los compradores de la Generaci\u00f3n Z y los Millennials son ahora m\u00e1s propensos a consumir productos directamente a las marcas, y el 72% de todos los compradores esperan poder tener interacciones significativas con las tiendas f\u00edsicas.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section-invent-info\"><div class=\"container article-text\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/zEfRx1vSfLg\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/section>\n\n\n\n<p>Pierre-Claude Blaise, CEO de la Asociaci\u00f3n Mexicana de Venta Online (AMVO) presenta el Estudio de Venta Online 2022 en donde se profundiza sobre qui\u00e9nes son los compradores que adquieren productos y servicios por Internet, cu\u00e1les son las principales razones de compra, cu\u00e1l es la percepci\u00f3n de seguridad al comprar en l\u00ednea, cu\u00e1les son las categor\u00edas con mayor preferencia y mucho m\u00e1s\u2026<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section-invent-info\"><div class=\"container article-text\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/W-SNYJc7Lt0\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/section>\n\n\n\n<p>Adem\u00e1s, escucha la opini\u00f3n de los expertos sobre lo \u00faltimo de las tendencias del sector en nuestro panel integrado por directores de reconocidas empresas como Walmart, Nestl\u00e9, Coppel y AB InBev<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section-invent-info\"><div class=\"container article-text\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/2-ApMuZ958Q\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/section>\n\n\n\n<p>Si quieres conocer m\u00e1s sobre nuestra oferta de servicios para la industria, por favor escr\u00edbenos a&nbsp;<a href=\"https:\/\/www.capgemini.com\/ar-es\/events\/evento-virtual-lo-que-le-importa-al-consumidor-de-hoy\/connect.mx@capgemini.com\">connect.mx@capgemini.com<\/a>&nbsp;o cont\u00e1ctanos a trav\u00e9s del siguiente formulario:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-panel-de-expertos\"><strong>Panel de expertos<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moderadores\"><strong>Moderadores<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/Pierre_Claude_Blaise-.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-110555\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/%E2%96%BApierre-claude-blaise\/\"><strong>Pierre-Claude Blaise<\/strong><\/a><br>CEO<br>AMVO Asociaci\u00f3n Mexicana de Venta Online<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-panelistas\"><strong>Panelistas<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/alonso-yanez2.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-110576\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alonsoyanez\/\"><strong>Alonso Y\u00e1\u00f1ez<\/strong><\/a><br>Vice President \u2013 CIO<br>Walmart<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/Juan_Pinacho.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-110557\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.linkedin.com\/in\/juan-pinacho-it-sr-executive\/\"><strong>Juan Pinacho<\/strong><\/a><br>CIO Corporate Services<br>Coppel<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/Marco_Mosquera_Jensen.jpg?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-110558\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.linkedin.com\/in\/marcomosquerajensen\/\"><strong>Marco Mosquera Jensen<\/strong><\/a><br>Middle Americas Logistics Transformation Technology Director<br>ABInBev<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/estela.png?w=150&amp;h=150&amp;crop=1\" alt=\"\" class=\"wp-image-111053\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=estela%20adriana%20d%C3%ADaz%20sifuentes&amp;origin=RICH_QUERY_SUGGESTION&amp;position=0&amp;searchId=d1bcbd3b-ecce-4949-905f-85ffdd7588c2&amp;sid=S1T\"><strong>Estela Adriana D\u00edaz Sifuentes<\/strong><\/a><br>Head of eCommerce<br>Nestl\u00e9<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/24\/2022\/05\/FranciscoZorrillaLin.jpg?w=138&amp;h=138&amp;crop=1\" alt=\"\" class=\"wp-image-111333\"\/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.linkedin.com\/in\/francisco-zorrilla-a239b91b\/\"><strong>Francisco Zorrilla<\/strong><\/a><br>Consultor en Innovaci\u00f3n y Tecnolog\u00eda<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","cg_event_start":"2022-06-2T05:00:00","cg_event_end":"2022-06-2T08:00:00","cg_event_timezone":"","event_location":"Seminario de Cultura Mexicana Av. 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