{"id":508632,"date":"2023-02-21T12:19:20","date_gmt":"2023-02-21T12:19:20","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&#038;p=508632"},"modified":"2025-03-27T10:12:36","modified_gmt":"2025-03-27T10:12:36","slug":"adentrandonos-en-el-metaverso-con-tommy-hilfiger-brasil","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/adentrandonos-en-el-metaverso-con-tommy-hilfiger-brasil\/","title":{"rendered":"Adentr\u00e1ndonos en el metaverso con Tommy Hilfiger Brasil"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Adentr\u00e1ndonos en el metaverso con Tommy Hilfiger Brasil<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Tommy Hilfiger Brazil<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: Brazil<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Customer products<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/adentrandonos-en-el-metaverso-con-tommy-hilfiger-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" 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class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">En colaboraci\u00f3n con Capgemini, Tommy Hilfiger Brasil lleva la moda de lujo al metaverso para su convenci\u00f3n nacional de ventas y sus pr\u00f3ximos dise\u00f1os<\/h2><p class=\"intro-para-content\"><strong>Reto del cliente<\/strong>: Tommy Hilfiger Brasil quer\u00eda celebrar su convenci\u00f3n nacional de ventas en un ecosistema totalmente digital para mejorar el compromiso de los clientes e impulsar las ventas de las principales tendencias y dise\u00f1os de la pr\u00f3xima temporada<br><br><strong>Soluci\u00f3n<\/strong>: El distribuidor trabaj\u00f3 con AIE Sao Paolo de Capgemini junto con el equipo de Consumer Products and Retail (CPR) para desarrollar el ecosistema digital desde cero, incluyendo todo, desde la identificaci\u00f3n de la plataforma adecuada hasta la gesti\u00f3n del evento en el metaverso<br><br><strong><strong>Beneficios<\/strong>:<\/strong><\/p><ul class=\"box-list\"><li>Mejora de la experiencia del cliente basada en una plataforma de vanguardia<\/li><li>Mejor conocimiento de las tendencias y dise\u00f1os de la pr\u00f3xima temporada entre los clientes y los medios de comunicaci\u00f3n<\/li><li>Aceleraci\u00f3n de las ventas con un viaje personalizado para el consumidor<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>El sector retail de la moda es conocido por ser el primero en adoptar las nuevas tendencias y las nuevas tecnolog\u00edas. As\u00ed que no es de extra\u00f1ar que las marcas est\u00e9n aprovechando la oportunidad de dejar su huella en el metaverso. Para Tommy Hilfiger Brasil, la convenci\u00f3n nacional de ventas de 2022 present\u00f3 la oportunidad perfecta para incursionar en el panorama digital.<\/p>\n\n\n\n<p>Con s\u00f3lo dos semanas para desarrollar un ecosistema, la empresa quer\u00eda identificar un socio que pudiera apoyar un r\u00e1pido desarrollo y lanzamiento. Para ello, Tommy Hilfiger Brasil contrat\u00f3 a Capgemini para que trabajara en sinton\u00eda con su propio equipo para establecer los objetivos y construir todo el universo de la convenci\u00f3n desde cero antes de lanzarlo el d\u00eda del evento de ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Enfrentarse al metaverso puntada a puntada<\/strong><\/strong><\/h2>\n\n\n\n<p>Para poner en marcha el proyecto, el equipo de AIE Sao Paolo defini\u00f3 primero Spatial como la plataforma que utilizar\u00eda para la iniciativa. De este modo, se cumplieron los principales requisitos de acoger a un gran n\u00famero de usuarios simult\u00e1neamente, hacer que el ecosistema fuera accesible sin necesidad de instalar un software previo y garantizar la facilidad de uso para el p\u00fablico en general. A continuaci\u00f3n, los socios empezaron a construir un universo que poseyera la firma y los valores de la marca. El equipo del proyecto desarroll\u00f3 el concepto, el modelado del entorno en 3D y la configuraci\u00f3n de la plataforma, entre otros aspectos visuales, todo ello utilizando los principales buques insignia de Tommy Hilfiger Brasil de todo el mundo.<\/p>\n\n\n\n<p>&#8220;Construir este entorno en colaboraci\u00f3n con un cliente que realmente cree en la innovaci\u00f3n, entiende el car\u00e1cter experimental y acepta nuevos retos y riesgos genera buenas perspectivas de avance en el uso de las tecnolog\u00edas para impulsar los negocios de nuestros socios y generar nuevas conexiones con sus p\u00fablicos&#8221;, afirma Tharso Vieira, responsable de innovaci\u00f3n pr\u00e1ctica de Capgemini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mantener-la-innovacion-virtual\"><strong><strong>Mantener la innovaci\u00f3n virtual<\/strong><\/strong><\/h2>\n\n\n\n<p>A pesar del intenso ajetreo, el evento en s\u00ed fue un \u00e9xito rotundo. El n\u00famero de personas interesadas y asistentes super\u00f3 con creces el l\u00edmite de la sala, por lo que se desbord\u00f3 la transmisi\u00f3n en directo en YouTube. La experiencia metaversa permiti\u00f3 un mayor compromiso con sus consumidores y una conexi\u00f3n directa con las pr\u00f3ximas tendencias y dise\u00f1os de Tommy Hilfiger Brasil. Esto demostr\u00f3 el valor del metaverso como un nuevo avatar para uno de los retailers de moda de lujo m\u00e1s populares a nivel mundial.<\/p>\n\n\n\n<p>Para quienes est\u00e9n dispuestos a experimentar y a mantenerse \u00e1giles, las posibilidades parecen pr\u00e1cticamente infinitas. Con el tiempo, para seguir satisfaciendo la demanda de experiencias virtuales m\u00e1s exclusivas y de mayor valor para el cliente, el sector del retail, como demuestra Tommy Hilfiger Brasil, debe darse cuenta de su potencial para ir m\u00e1s all\u00e1 de los desfiles de moda, las salas de exposici\u00f3n y las compras de ropa dentro del juego.<\/p>\n\n\n\n<p>&#8220;Es esencial caminar al lado de los desarrollos tecnol\u00f3gicos. A nivel global, Tommy Hilfiger siempre ha apostado por iniciativas disruptivas en el mundo digital&#8221;. Paulo Matos, director de <strong>Tommy Hilfiger Brasil.<\/strong><\/p>\n\n\n\n<p>Tras demostrar el valor de este nuevo elemento innovador de la experiencia digital, Tommy Hilfiger Brasil se dispone a encontrar nuevas formas de utilizar la tecnolog\u00eda para relacionarse con los clientes y ofrecerles un viaje emocionante.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>En colaboraci\u00f3n con Capgemini, Tommy Hilfiger Brasil lleva la moda de lujo al metaverso para su convenci\u00f3n nacional de ventas y sus pr\u00f3ximos dise\u00f1os<\/p>\n","protected":false},"author":367,"featured_media":11124,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[225],"brand":[],"service":[100],"industry":[112,122],"partners":[],"country":[297],"content-group":[],"class_list":["post-508632","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","service-customer-experience","industry-consumer-products","industry-retail","country-brazil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adentr\u00e1ndonos en el metaverso con 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