{"id":31165,"date":"2017-07-13T14:23:00","date_gmt":"2017-07-13T14:23:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&#038;p=31165"},"modified":"2025-03-27T11:25:05","modified_gmt":"2025-03-27T11:25:05","slug":"capgemini-lidera-la-transformacion-digital-de-uno-de-los-minoristas-mas-grandes-del-mundo","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/capgemini-lidera-la-transformacion-digital-de-uno-de-los-minoristas-mas-grandes-del-mundo\/","title":{"rendered":"Capgemini lidera la transformaci\u00f3n digital de uno de los minoristas m\u00e1s grandes del mundo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/digital_transformation_for_retailer_capgemini_intel-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini lidera la transformaci\u00f3n digital de uno de los minoristas m\u00e1s grandes del mundo<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2017\/07\/capgemini_leads_digital_transformation_for_one_of_the_worlds_largest_retailers.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar Informe<\/span><span class=\"type\">907 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31165\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31165&amp;text=Capgemini%20lidera%20la%20transformaci%C3%B3n%20digital%20de%20uno%20de%20los%20minoristas%20m%C3%A1s%20grandes%20del%20mundo\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=client-story&amp;p=31165&amp;text=Capgemini%20lidera%20la%20transformaci%C3%B3n%20digital%20de%20uno%20de%20los%20minoristas%20m%C3%A1s%20grandes%20del%20mundo\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-the-situation\"><strong>The Situation<\/strong><\/h2>\n\n\n\n<p>Faced with growing competition from online stores, one of the world\u2019s largest retailers and long-standing Capgemini clients embarked on a digital transformation strategy to place technology right at the heart of the in-store experience they offer customers.<\/p>\n\n\n\n<p>The retailer decided to tackle the issue on several fronts. First, they needed to update their printed catalog of non-food goods in order to better support their staff in assisting customers. Furthermore, they had to ease the process of product comparison and enable the identification of complementary products. This was critical to updating the overall customer experience to something that was more in line with growing consumer expectations in the internet age.<\/p>\n\n\n\n<p>The retailer was also aware that their customer loyalty program was too fragmented, overly paper-based, and missed the critical data collection points that were essential to compete effectively with online retailers for customer retention. In line with this, the retailer also wanted to harness data to drive better communications with their customers. Finally, this global retailer wanted to make their in-store marketing more dynamic and engaging at a small sampling of \u2018marquee\u2019 stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>The retailer opted to digitize their non-food products catalog by installing in-store kiosks for customers and staff in approximately 180 hypermarket stores. This provided an interactive, searchable showcase for high-tech products such as televisions, entertainment systems, and home appliances. Enabled by a new application, the catalog can now be updated quickly, easily, and independently on each kiosk based on what they would like to offer their customers at that particular time or day.<\/p>\n\n\n\n<p>In addition, the retailer required that the digital catalog be available offline in every store to ensure that service was not interrupted in the event of network failures. This meant that an updated catalog would have to be downloaded at every store, every night. This posed a challenge since the catalog, which is published in high resolution, is an extremely large file that most stores have difficulty accessing because of low-bandwidth internet connections. However, despite these obstacles, the Capgemini team was able to create a mechanism that meant every store could easily download the complete catalog, regardless of their local internet bandwidth.<\/p>\n\n\n\n<p>To update the retailer\u2019s customer loyalty program, Capgemini developed a customized application to improve data collection and quality of that data, enabling the creation of more personalized incentives to motivate customers to return to the store, and develop more targeted marketing communications. This solution was rolled out to approximately 180 of the retailer\u2019s hypermarket stores and 150 of their smaller stores on interactive kiosks powered by Intel\u00ae Core\u2122 i3 2120 3.30 GHz processors. The data collected is now sent back to the retailer\u2019s own central systems for analysis by the appropriate marketing and business teams.<\/p>\n\n\n\n<p>Eventually, in eight of their leading hypermarket store locations, the retailer transformed their customer in-store experience with the installation of Digital Walls, which feature their non-food products catalog. With these Digital Walls, the retailer can now offer an extended line of products and showcase them on screen in their actual size. Each of the terminals running these Digital Walls is powered by Intel\u00ae Core\u2122 i7 4770S processors.<\/p>\n\n\n\n<p>Since all of these solutions were developed at Capgemini\u2019s Retail Innovation Center, Capgemini was able to replace multiple systems and integrators to become the sole integrator for all solutions. Based on leading-edge technology supplied by partners such as Intel, Capgemini\u2019s Retail Innovation Center is at the forefront of developing business solutions for some of the world\u2019s leading retailers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-result\"><strong>The Result<\/strong><\/h2>\n\n\n\n<p>By digitizing their non-food products catalog, the retailer immediately created an in-store experience that was engaging and completely aligned with the expectations of today\u2019s consumer. Customers and staff now have a more extensive source of up-to-date product information. This paves the way to achieving the retailer\u2019s goal of introducing dynamic product recommendations based on analyses of historic shopping patterns. The retailer also saved on time and money for printing and logistics.<\/p>\n\n\n\n<p>With the new loyalty application, the retailer can now collect the data that their marketing team needs in order to build smarter in-store campaigns and one-to-one marketing communications. For example, personalized services and offers can be given to customers for their next visit or the data can be used to drive targeted email campaigns. This data is also analyzed by business teams and used to continually improve the loyalty program application and develop new customer experiences.<\/p>\n\n\n\n<p>Delivering a higher level of service to their customers and collecting richer and more useful data from them has been made much more efficient by consolidating applications management with a single integrator. Furthermore, the previous issue of lack of compatibility between systems no longer exists. This will make building or adding new solutions less disruptive to the overall business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-retailer-and-capgemini-worked-together\"><strong>How the Retailer and Capgemini Worked Together<\/strong><\/h2>\n\n\n\n<p>The close relationship between Capgemini and the retailer is based on Capgemini\u2019s functional and technical expertise as well as the support of the Capgemini Retail Innovation Center. This is complemented by the dedicated Capgemini team working 24\/7 on application maintenance and support for the retailer.<\/p>\n\n\n\n<p>Thanks to early successes, the retailer\u2019s digitization strategy quickly grew from the initial two projects to ten; there are currently three more projects in the pipeline. These include adding tablets to the in-store kiosks and ongoing pilots running some kiosks on Intel\u00ae Next Unit of Computing (NUC) mini-PC solutions powered by Intel\u00ae Core\u2122 i3 3217U 1.80 GHz.<\/p>\n\n\n\n<p>Capgemini is working with some of the world\u2019s leading retailers to guide them through their digital transformation journey. For this specific retailer, Capgemini built a robust and scalable system that delivers value and enables them to meet the demands of an ever-changing retail industry today and well into the future.<\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"><strong>Contacto<\/strong><\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_34902_321322645\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_3440_1523676497\" name=\"_mf_9256_3440\" placeholder=\"Nombre completo\" required \/><label for=\"_mf_9256_3440_1523676497\" class=\"form-label\">Nombre completo <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nombre completo no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_9256_8281_3243531963\" name=\"_mf_9256_8281\" placeholder=\"Email\" required \/><label for=\"_mf_9256_8281_3243531963\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_12978_6860_3287750455\" name=\"_mf_12978_6860\" placeholder=\"Mensaje\" required><\/textarea><label for=\"_mf_12978_6860_3287750455\" class=\"form-label\">Mensaje <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Mensaje no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_9256_2781_1897306774\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_9256_2781[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_9256_2781_1897306774\" class=\"form-check-label consent-text\">\n\t\t\t\tAl enviar este formulario, entiendo que mi informaci\u00f3n ser\u00e1 procesada por Capgemini como se indica arriba, y como se describe en los <a href=\"https:\/\/www.capgemini.com\/terms-of-use\/\">t\u00e9rminos de uso<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_9256_6840\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_9256_6840\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_9256_6840\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_9256_6840\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_9256_6840\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. 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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capgemini lidera la transformaci\u00f3n digital de uno de los minoristas m\u00e1s grandes del mundo | Capgemini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/capgemini-lidera-la-transformacion-digital-de-uno-de-los-minoristas-mas-grandes-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini lidera la transformaci\u00f3n digital de uno de los minoristas m\u00e1s grandes del mundo\" \/>\n<meta property=\"og:url\" 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