Collaborative retail predictions for 2019 with Tim Bridges.
Each year, the National Retail Federation (NRF) conference attracts some of the biggest consumer products and retail brands to New York for a week of ideation and interaction while discussing the biggest trends affecting retail today. The event takes place every January and when we see a new year begin for the retail sector, we tend to see many predictions and trend prognostications for the seasons ahead. This year we decided to pull our own, in a new, fun way.
During NRF, I had the pleasure of hosting nearly 150 clients at an innovation showcase in our office. This year with all the great minds from across the industry in one room, I couldn’t help but think of this as a great opportunity to crowdsource the “best of the best” predictions for 2019.
So what predictions did 150 of the industry’s top retail brands and leaders come up with? Here are the top 10 predictions for 2019 as compiled by guests from Capgemini’s 2019 NRF Innovation Showcase:
- Machine learning will play a key role for retailers by automatically analyzing customer data and personalizing the shopping experience.
- Brands will take advantage by bringing personal, virtual assistants to our mobiles.
- Retailers and manufacturers will grow closer together to bring personalized products to customers.
- Retailers will get into the delivery game as a customer’s expectations for convenient and cheap delivery will be commoditized.
- A new supply chain will be developed by leveraging blockchain, Cloud, AI and IoT enabling faster fulfillment.
- Self checkout and ordering will allow for “frictionless commerce”, such as Amazon Go.
- Retailers will increase the use of dark or unattended stores.
- Partnerships and an ecosystem play will drive new ways of working and collaboration of new ideas.
- “Convenience” will become the new “delighted”. Customers will buy from brands that make their lives easier, meeting them on their terms.
- Digital will enable grocers and consumer products companies to offer more health and wellness-oriented products.
Tim Bridges is an expert in Digital Transformation, Leadership, Strategy & Transformation and leads Capgemini’s Global Sectors and the Consumer Products, Retail, Distribution (CPRD) global sector practice, a portfolio that includes major global retail, fashion, restaurant, consumer products, transportation, and distribution brands such as McDonald’s, Coca-Cola, Meijer, Office Depot, Domino’s, and Unilever.