Digitally enabling healthier lives

Publish date:

The Consumer Goods Forum together with Capgemini has created a Global Health and Wellness Digital Framework to demonstrate how digital can help impact behavioral change to empower people to lead healthier lives. Read this blog to learn more.

Digital is the great enabler, and our framework can play an important role in enabling behavior change. We have identified five steps to help move from the goals of any individual initiative to a portfolio of prioritized interventions that leverages the capabilities of digital to drive behavior change. These steps are:

Define the goal, measures, and target personas for the initiative.

  1. Review the catalog of digital enablers for inspiration and prompts for how to influence behavior in line with the goal.
  2. With the goal and measures in mind, develop future journeys for each persona, selecting the relevant digital enablers.
  3. Map the enablers to the digital H&W compass to ensure there is a good balance across the drivers of behavioral change.
  4. Determine which enablers require collaboration and which will be delivered by individual companies according to their strategy.

The paper provides an overview of the H&W initiative, its mission, and focus. It discusses the importance of behavior change and the role digital can play. Finally, it introduces our Global Health and Wellness Digital Framework and Digital Compass, explaining how each of the country initiatives under the H&W umbrella can understand the potential role of digital as they build their own tailored roadmaps with digital an embedded part of driving their success.

Capgemini is delighted to work with The Consumer Goods Forum (CGF) to develop the Global Health and Wellness Digital Framework and help set the playbook for digital across retail and consumer product companies. Supporting our industry to collaborate in the pursuit of healthier lives for consumers, shoppers, employees, friends, and family on a global scale is inspiring and a privilege. If you would like any further information on the paper, the initiative, or how you can get involved, contact me at kees.jacobs@capgemini.com

 

 

Related Posts

Business Transformation

“O” is for “Optimize” – an introduction to Capgemini’s ESOAR

Atul Kulshreshtha
Date icon January 16, 2019

Optimization improves your asset utilization, leading to enhanced productivity and process...

Consumer Products & Retail

Collaborative retail predictions for 2019

tim bridges
Date icon January 15, 2019

Each year, the National Retail Federation (NRF) conference attracts some of the biggest...

Digital Transformation

Media and entertainment – the year ahead

Marty Borcharding
Date icon January 9, 2019

2019 surprises will be in M&A activity, the possible movement of major franchises, and in...

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information