In the digital experience domain, it is quite normal to build a proof of concept of the next-level digital experience for your customer. Your marketing people will talk to the digital agency and together they will build an amazing experience for your customer. It will likely involve IoT, virtual reality, big data, artificial intelligence, mobile apps, and personalized experience.
Great! Your customer will be very happy. However, more is needed to be successful with your new customer experience, including integration with your SAP to make sure that any sales through the new channel are delivered properly. Engagements with your customers should be stored in your Salesforce system. The store that will be involved will want to determine the content shown to the customer, pushing sales of the national soccer team’s shirts.
You might also want to connect your immersive virtual reality front end, built with .Net core 2.0, to your somewhat older Java Spring-based back end. This new front end will benefit from fast improvements and delivery through state-of-the-art CI/CD pipelines, but your back-end people will want stability over new features.
It is my task to bring all these worlds together. At @Capgemini CSD, we will deliver the software services needed to make this all happen. We’ll make sure that the amazing experience our colleagues at Backelite or at the Capgemini CSD AppCenter have built for you will be integrated with your existing back-end systems. We’ll also make sure that the software team working on your solution is nicely balanced and has learned from past experiences in this domain.
We’ll typically use an API-first strategy, combining cloud architecture with the best user experience your customer can get. The integration layers we choose will get the data from your SAP system and display your products in the virtual world your customers are experiencing. And our Test and Security colleagues will keep the experience high quality and safe.
For your new digital experience to be successful, this piece of engineering needs expertise, experience, and planning. It makes or breaks the success of the new experience in your organization.
You might think that building a proof of concept marks the end of your journey to a new digital channel to your customer, but it is really just the beginning. It helps to engage with a partner that not only delivers that great customer experience but can also assist in making it successful after launch and far beyond that.
Contact me for more information about how to Capgemini CSD can help you make your next digital experience for your customers successful.