In summary, it is like an IoT prototype, where there are sensors in the vehicle and connected to all the smart devices present in the IoT landscape. This level of connectivity and abundance of sensors leads to availability of huge volume of data which needs to be analyzed to generate corresponding response to the vehicle or other connected smart devices. Once again, this creates turbulence in the power battle between the automakers and the software providers because whoever controls the platform that collects and analyzes the data has the hand on the steering wheel of this power equation. This in fact shifts the gear towards the service providers, considering they are the one who are actually developing this platform. But this power comes with great responsibility to secure the customer data because hackers can ultimately change the picture of the game and turn it from convenient experience to frightful nightmare!
Still software providers are at the winning end of this battle. Therefore, many automakers are investing million in the IoT to gain grounds far beyond simple cars, e.g. Mercedes Benz has co-hosted a hackathon to design new wearable and IoT concepts for its vehicles.
Mobility and Beyond
With V2X already in the last gear, the automakers and software providers are pushing their efforts towards self driving cars. With bytes and bytes of customer data, they are planning for better personalization of services and customer experience. Self driving cars are like jigsaw puzzle of multiple complex connected technologies. In tandem, GPS provides the navigation and routing, multiple sensors generate the real-time view of the surroundings, a software platform to analyze the collected data along with self learning piece of code to react as per the stimulus. Considering the importance of accuracy and timeliness of data, again software providers are in the driver seat for this piece also.
When we talk about self driving cars, it is not about vehicle to software connectivity but also vehicle to vehicle connectivity and vehicle to infrastructure connectivity. The future cars will be 10% hardware and 90% will be a mix of apps, software platform and AI.
· Connected cars may serve as platform for big data analysis. By 2025, big data worth US$122 billion will be in the automotive industry with 70%-80% to be connected cars.
· Future cars will be the hub of infotainment with all the sci-fi features like speech to text conversion, Wi-Fi hot spot, hand gestures control, apps on dashboard and many more. If you have come across a series called Knight Rider (American Television Series), you can imagine your future car to be replicating it!
· With the technologies like radar warning system, junction view camera, laser headlights, etc. the cars of the future will be set new standards of safety.
· Maintenance will be improved because of remote vehicle diagnostics. Drivers will be regularly getting updates about their car’s system and actions to be taken. With regular diagnostic reports, insurance companies can easily decide the premiums according to the driving habit of the drivers.
IoT is driving the automotive industry at full speed and this is just the beginning. According to a recent KPMG survey (200 executives), BMW is leading the front in connectivity and self-driving cars with Daimler, GM, Toyota and Tesla in the neck to neck race. With these companies racing , we are soon to see the car of the future. Just hold on to your seats!