What is a “Cognitive Business”? Initial thoughts on upcoming #IBMWoW


This coming Sunday I am making my 2nd trip of the year out to Las Vegas. This time for IBM’s World of Watson (#IBMWoW). Earlier in May, I had the privilege to share some insights from our 2016 World Retail Banking Report at The Financial Brand Forum. It was my first time attending the event, but will certainly not be my last given the quality of speakers and panels that Jeffry PilcherJim Marous, and their team pulled together. These events are also great to meet face-to-face many individuals I feel I’ve known forever only to remember we never met beyond exchanging many Tweets and RTs on Twitter (Ron ShevlinSam MauleBryan ClagettJim Perry, and Jill Castilla to name a few).

But this Vegas trip is equally exciting. While many of my colleagues and Twitter friends will be up the strip over at Money2020 (which also looks like a nice line-up), I’ll be engrossed in what is sure to be an eye-opening week at World of Watson tracking the cutting edge of Artificial Intelligence and Cognitive Business.

This will be my first time at World of Watson. Capgemini is a gold sponsor of the event, will have a booth set-up and I think I’ll be joined by close to 50 colleagues. However, I likely won’t see much of them during week as I’ll be jumping from session to session live tweeting and blogging as one of this year’s Analytics Insiders. Financial Services will be well-represented with some great industry leaders also covering the week. Be sure to follow the April RudinBrett, KingCherian AbrahamDavid Gerbino, and Sebastien Meunier throughout the week as we dive deep into how leading financial institutions are transforming into Cognitive Businesses and how artificial intelligence is changing the world as we know it.

With the help of Watson, I have got my draft set of sessions I plan on attending. What else would you expect, but to get some AI support in identifying the most relevant sessions (which was helpful given volume of enticing sessions available throughout the week). A common theme of many sessions is leveraging data to create more customized, personalized, and contextual customer experiences. However, it goes well beyond that.

On Monday alone, I’m looking forward to hearing new examples of how leading financial institutions are leveraging insights and data in:

  • Creating next gen automated call centers with AI
  • Reducing onboarding time
  • Leveraging predictive analytics
  • Using Internet of things to drive innovation
  • Delivering personalized products and customer experiences and
  • Capturing new market opportunities in the API economy

I’m hoping that by the time I hop on my flight home Thursday afternoon to get back for my daughter’s birthday, I will not only have expanded my understanding of how organizations truly are becoming “Cognitive Businesses”, but I hope those of you following the discussion virtually will also take something away from the week.

Join us at the IBM World of Watson event in Las Vegas October 24 – 27 and join the discussion at #IBMWoW!



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