Recent research from Capgemini Consulting shows that 80% of digital firms* perform better than their competitors when it comes to innovation as compared to 34% of all firms. While it’s no shock that digital companies fare better than their slower-moving counterparts, what’s more difficult for companies to understand is how to use digital technologies to unlock new sources of innovation from within.

In my work with clients, I’ve found that enterprises can become so focused providing a great customer experience with the newest digital tools, that they can neglect to consider how to foster innovation within their own organizations. After all, game-changing ideas have to come from somewhere, and when it comes to large, complex enterprises, true change can only come from within. With the right internal culture, any organization can become a self-driven machine of innovative ideas, products, and services with the potential to change the status quo and serve customers better. Simply put, if you can establish a strong culture of innovation within your company, you will beat your competitors. But how do you go about doing this?

I’ve found that the key to change often lies within an organization’s workforce. But to be an innovator in the market, it’s not just about finding the right talent; it’s about enabling that talent to collaborate seamlessly, create and share ideas easily, and become more productive. In other words, it’s about creating a culture of creativity and facilitating an exceptional employee experience that encourages innovation.

So where to begin? When thinking about fostering a culture of innovation, there are many pillars of the employee experience to consider, with productivity, collaboration, and simplicity being top priorities. Although it may seem like a major undertaking to take each of these factors into consideration, in many cases revitalizing the workplace may be as simple as enabling employees with the digital technologies that encourage workers to be more informed, connected, and effective—not to mention happier.

Take, for example, Barry Callebaut, the world’s leading chocolate and cocoa manufacturer. The company wanted modern tools that would enable the innovative practices that are integral to the company’s business model and decided to migrate to Google Apps for Work in order to do so. Thanks to Google Apps for Work’s modern, cloud-based features like video conferencing with Google Hangouts and live shared documents with Google Drive, the company’s employees can more easily collaborate on a global scale to innovate easily and efficiently.

Learn more about how Capgemini is helping companies completely rethink the way they work with Digital Workplace Transformation with Google Apps for Work.

*A “digital firm” is defined as a firm that has redesigned their organization to adapt to digital while investing in technology. Once again, it should be no surprise to you that digital firms have strong digital agendas.