Consumer lifecycle engagement with enterprises continues to be a fragmented model with most approaches driven by the various divisions responsible for various functions like marketing, acquisition, sales, onboarding, operations, service etc. The silos which exist in large enterprises leads to a non-cohesive approach to the engagement across the lifecycle. This leads to the enterprises not able to realize the full potential lifetime value extraction from the existing consumers.
For enterprise to extract the full potential, the ability to manage the full lifecycle with an INSIGHTS engine that can drive REAL-TIME Decisioning is key. The ability of solutions that can seamlessly integrate the front office and back office IT systems is becoming more vital in having a data platform that carries the full customer knowledge across all dimensions. The solutions that can drive the engagement across all the key CRM quadrants of Marketing, Sales, Operations and Service will be win the battle of full lifetime consumer value.
Capgemini drives this new paradigm shift with an industry focused approach. DISRUPT with DIGITAL is the foundation that enterprises can leverage from Capgemini in fulfilling this unrealized promise.
Capgemini is a DIAMOND sponsor of the upcoming PEGA World 2016 at Las Vegas from June 5th thru 8th. At the event you will be able to engage with our subject matter experts across sectors and technology to drive a business transformation agenda in your enterprises. Capgemini and Pegasystems have been partnering in the pursuit of delivering market leading solutions to solve business issues for our joint clients across Financial Services covering Banking, Insurance, Capital Markets and Healthcare over the last 11 years. The relationship has matured to address other sectors like Manufacturing, Hi-Tech, Automotive and Telecommunications The long standing partnership has evolved with the changing times to address case management, complex BPM, and increasingly CRM solutions like Marketing, Sales Automaton & Onboarding, Customer Services and Operations.
Capgemini is a Strategic Platinum partner of Pegasystems. This partnership is delivering leading digital transformation and Customer Experience (CX) solutions. The recent acquisition by Pegasystems of OpenSpan lends more muscle to this effort as we integrate robotics and process automation to the process areas, while driving enterprise agility and productivity. The Digital Pega COE established by Capgemini with Pegasystems helps us remain on the cutting edge of the solution with key industry use cases in focus. Capgemini and Pegasystems aspire to significantly transform customer service and operations of our joint Client’s to drive unique business value.