What does philosophy have to do with digital?

I was talking to my mum on FaceTime last night. Yet again, she wanted to know if I still enjoyed my job. Yes, I said, I find purpose and meaning in my work; simply put, I make it matter with digital.

Sometimes it is difficult to explain what I do and I give different answers. This depends on who I talk to, through what channel, what the context of the conversation is etc. From the plethora of facets drawn from my own data record, I extract what is relevant. Does this sound like applied marketing? Is this proof that digital is being as well as doing?

Although I am a pragmatic technologist by trade, the deeply embedded thought of sensus vitae is driving my professional preferences. Having grown into digital through the pharmaceutical business, I tend to classify industry sectors according to the basic human needs, from vital to luxuries. This is where life sciences and healthcare come top of the list and give purpose to the digital paradigm.

I naturally put myself in the shoes of the end consumers and focus on what matters to them. Then, the strategy expertise and solution capabilities make sense, joining up the internal and external perspectives with the single view of the enterprise, to deliver the profitable promise. All the perfecting concepts of personalised digital-by-default, mobile-first, social, analytics, cloud etc. add value to the process and become real.

When the end result betters someone’s life, I feel that digital matters. Most rewarding for me is that I had a contribution.

What do you feel is meaningful about digital?

Related Posts


Healthcare InsurTechs bridge ecosystem gaps

Sziklai, Aimee
June 29, 2018
InsurTech firms within the health domain are leveraging AI, IoT, Machine Learning for better customer experience.

Chart your DCX strategy in four steps

Anuj Agarwal
May 31, 2018
Develop core capabilities to make the right connections that underpin digital customer experience.

The three levels of customer service frustration – and how to overcome them

Magdalena Matell
May 29, 2018
Customers never evaluate one particular interaction or experience, but look at the process as a whole.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.


Close cookie information