37 building blocks – design principles or trends – look pretty overwhelming. Are you supposed to ingest them all and digest them all? And then what? What are you supposed to do with it?
Not to worry. TechnoVision 2014 is not an encyclopedia; it is not a hammer in search of the right size nail; it is not a scimitar to attack throngs of technophobes. It is a scalpel – your scalpel – to help understand how the new technology design principles and trends can be applied to achieve a specific objective in Digital Transformation.

Here’s how.
To take full advantage of TechnoVision 2014 we suggest an approach in three steps.
First, have a look at TV2014’s whole picture.

The best entrance to TechnoVision are the Design for Digital principles – evolutions or revolutions that change the way we think about technology for business. Read the seven descriptions several times, pondering each word – until you feel you could have written them yourself. Then look at the corresponding CTO Blog entries – ask yourself if you would have come up with the same comments, even better, write your own!

Then pick the cluster you are most interested in, go through its building blocks and, with the help of the CTO Blog entries, reflect on what is different compared with your knowledge and experience; think through the consequences.

Finally, go through the other clusters, at the level of depth you choose, remembering that they come in logical groups of two – Invisible Infostructure and Sector as a Service building the foundation; Thriving on Data and Process on the Fly linking the foundation and the visible innovations, We Collaborate and You Experience.
Second, define what you want to achieve – specifically.

Do you want to understand how new technologies can renew your thinking on a longstanding issue? Are you in search of new opportunities, new business models? Do you want to use TechnoVision 2014 to assess which capabilities your company needs to acquire or develop? Do you want to provide a different context to one of your projects? Or make it future proof? As a CIO, do you want to engage with a business executive and whet her appetite for technology? As a business executive, do you want to go beyond the journalistic view of new technologies’ impact on your business? Do you want to give fresh impulses to your strategic approach? Do you want to provide food for new organizational thought?
Third, with a clear objective in mind, select the relevant clusters and building blocks and order them in the logical sequence fitting what you want to achieve: now you have a to-the-point, custom discussion base.
To illustrate the approach, here are three examples (obviously of a more general character than would serve your specific objective):
1)  How can we open up a new era in the relations between business and technology?
9 building blocks
Design Principles: Business Mon Amour, No Requirements, Build Social
Trends: Enterprise Candy Store, Elastic Business, Real Real Time, Shades of Process, String of Silos, Friend Your Vending Machine
2)  How can we make our company more agile?
2 clusters, 2 building blocks
Design Principles: Build Social, No Requirements
Trends: Sector as a Service cluster, Process on the Fly cluster
3)  How should we think about new business models?
1 cluster, 4 building blocks
Design Principles: Build Social, Business Mon Amour
Trends: We Collaborate cluster, End User, End Producer, My Data Is Bigger Than Yours
To sum it up, look at TV2014 as your technology storytelling store: it gives you the building blocks and material to construct – with the surgical precision of a scalpel – the stories that will help you achieve your objectives; whatever they are in your Digital Transformation journey.

This contribution by Pierre Hessler

Part of Capgemini’s TechnoVision 2014 update series. See the overview here.