The inaugural event for GSUMMITx – Gamification in London, which was hosted yesterday at Capgemini’s ASE in Holborn, provided a sneak peek into the world of gamification and its application to solving real world problems for business and the enterprise.
The event featured a talk by author and gamification expert, Gabe Zichermann; a DIY online leader board demo from a startup called Leaderboarded; as well as the problem-du-jour / challenge faced by a non-profit organisation which it would like to solve with gamification.
A key high-light for me was the facilitated / hands-on session which demonstrated the use of games technique in the ideation process of gamestorming (or games based brainstorming) for solving a real world problem, in this case: how to enable debates at a global level.
The gamestorming technique used was based on the 3-12-3 game, as originally described in the eponymous book called ‘Gamestorming’ (see: my review of same) Some interesting suggestions that emerged from the session included: an avater-based online system (to protect the vulnerable); a global SMS debate platform (to include/reach the widest demographic); and adoption of universal rules for debates, possibly even including ‘Rap battle’ style formats – seriously. The winner by far was the idea of an ‘instagram like’ platform for debating. Btw. you know you’ve got it made when your service / platform is now being used to describe other ideas.
So yes, this was a fun event, with lots of fresh ideas, new information and experiences for the 40-strong audience. More information about GSUMMITx – Gamification in London, including some audience feedback, can be found at their Meetup homepage. Also, you can find out more about Capgemini’s ASE here, (and on here YouTube)