“Social” Marketing and the Egyptian Revolution.

Publish date:

Yesterday morning I attended a conference for entrepreneurs held near Cairo, in a “Smart Village” where Microsoft, Vodaphone, Intel, Alcatel and a lot of banks are located. The event included a Panel on social media, or, more precisely, on how marketing uses it. “Social is the new viral,” said one of the CEOs who spoke […]

ConferenceYesterday morning I attended a conference for entrepreneurs held near Cairo, in a “Smart Village” where Microsoft, Vodaphone, Intel, Alcatel and a lot of banks are located.

The event included a Panel on social media, or, more precisely, on how marketing uses it. “Social is the new viral,” said one of the CEOs who spoke there.

I heard a lot of generalizations like “Listen to your communities and adjust your strategy,” or “educating clients is essential,” and even “content is key.”

I hesitate between calling these useful or “the usual bullshit”, as one of my neighbors did.

But we’re in Egypt.

tarekshalaby@tarekshalaby, a web designer and entrepreneur, has no qualms with tweeting “Down with Tantawi” (who is the commander-in-chief of the armed forces).

Someone responds that this is not the place to vent one’s political sentiments….

No matter what, it is a different type geolocalization, one that is particularly efficient.

 

 

 

Related Posts

Digital Core with S/4

The second half of the chess board

Shibasis Sarkar
Date icon September 30, 2020

Be right in the game with “Renewable Enterprise”

AI

Quality Engineering POV for Quick Service Restaurant

Mayura Sardesai
Date icon September 30, 2020

Driving quality and faster, reliable deployments with quality engineering principles for...

AI

How AI and Chatbots with IoT can help in solving tricky business problems

Sripriya Venkatesan
Date icon September 29, 2020

While AI can help in analyzing and utilizing large amounts of data, conversational UI or...