The event included a Panel on social media, or, more precisely, on how marketing uses it. “Social is the new viral,” said one of the CEOs who spoke there.
I heard a lot of generalizations like “Listen to your communities and adjust your strategy,” or “educating clients is essential,” and even “content is key.”
I hesitate between calling these useful or “the usual bullshit”, as one of my neighbors did.
But we’re in Egypt.
Someone responds that this is not the place to vent one’s political sentiments….
No matter what, it is a different type geolocalization, one that is particularly efficient.