Weekly digest of week 49 2009

This week insight on how HTML5 will change the way you use the web, Google offering DNS services, Open APIs and Reputation-based security.

What Does it Mean to “Buy” an E-book?
About what one actually purchases when one buys and e-book. The same,
of course, applies to mp3s and any other property which can be
reproduced by a third party at very low (often no) marginal costs.
35 social media KPIs to help measure engagement
Social media measurement is something that I think should be undertaken
with a sense of perspective, by standing back and looking at the big
picture.
Guaranteed Audience Buys: What’s Promised Isn’t Always What’s Delivered
One of the promises of the Internet is the ability to target an exact
individual. After all, unlike radio or TV, where messages are
simultaneously broadcast to a broad audience, online advertising is
served one impression at a time.
Reputation-based security – the next step
The Information Communication Technology (ICT) security threat
landscape has gone through significant changes in the last few years,
which in turn have altered the distribution profile for new malware. In
stark contrast to the past, where typically one strain would infect
millions of machines, today the opposite is taking place; millions of
malware strains are each targeting only a handful of machines which in
turn makes fighting them more complex.
Open APIs Mature Into a Next-Generation Business Model
Internet technology has made this possible for for a decade or more,
but it’s taken a while for awareness to grow on both the provider and
consumption side about how fundamentally valuable APIs are to the
modern businesses today.