Weekly digest of week 46 2009

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This week items about The feature of the Web by Kevin Kelly, Google and others, color as a limited resource and return on investment in social media. Microsoft releases SDK for Facebook Microsoft on Monday released a software development kit for Facebook that allows developers to create Facebook applications for Silverlight and Windows Presentation Foundation. […]

This week items about The feature of the Web by Kevin Kelly, Google and others, color as a limited resource and return on investment in social media.

  • Microsoft releases SDK for Facebook
    Microsoft on Monday released a software development kit for Facebook
    that allows developers to create Facebook applications for Silverlight
    and Windows Presentation Foundation. This should expand the reach of
    Facebook in third-party applications as well as make Silverlight and
    WPF more viable platforms for developers looking to build social
    applications.
  • Social Media Influencers are not Traditional Influencers
    As more and more brands are moving all of their ad spend online,
    defining how influence affects their return on investment is necessary
    and must be done as soon as possible. While some are making inroads to
    define these calculations many are overlooking the fact that influence
    affects everything. Without factoring in the real issue of different
    types of influence you run into a number of problems, for instance
    focusing on one group of influencers over another or getting broad
    sweeping numbers instead of knowing exactly how effective your time and
    money has been spent on the proper target. One thing that usually
    doesn’t sync up here is that these online influencers with large
    followings are not the offline influencers.
  • Social Media ROI Examples & Video
    A big question out there these days is: What is the ROI of Social
    Media? Or the ever popular how do I measure the ROI of social media?
    Often when I get this question it’s appropriate for me to retort:
    “What’s the ROI of your phone?” Other times it’s not appropriate to
    respond with this answer, which, if done in the wrong tone, or place,
    can win you a free punch in the face. Then there are the naysayers that
    adamantly proclaim, “We aren’t doing social media because there isn’t
    any ROI.”
  • Understanding Enterprise 2.0 Tolerances & Scale
    Small and medium business needs are typically very different to
    ‘enterprise’, which in general business usage tends to refer to
    companies with over one hundred million in revenue. This can also be
    misleading however since many ‘enterprises’ are in fact federations of
    autonomous smaller business units.
  • Your Personal Brand Is Not Scalable
    How are you going to outsource or pass-on some of the conversations and
    opportunities that will come your way as more and more people follow,
    friend and connect to you?
  • The Über-Connected Organization: A Mandate for 2010
    However, there are a growing number of firms such as IBM, Toshiba, and
    Cerner Corporation that are becoming über-connected workplaces. Using
    social media tools such as wikis, blogs, microblogs and corporate
    social networks, they are connecting employees globally and are
    fostering mass collaboration. As a result, these companies are seeing
    improvements in communication, cross-functional collaboration and
    creative approaches to problem solving. More companies are discovering
    that an über-connected workplace is not just about implementing a new
    set of tools — it is also about embracing a cultural shift to create an
    open environment where employees are encouraged to share, innovate and
    collaborate virtually.
  • Video Hosting vs. Video Posting with YouTube
    When implementing video online, at any point in time, marketers face a
    decision: to host or post video? Short for: should we host video on our
    own servers (or use a propietary video platform) or post the content to
    video sharing sites? Although such a decision primarily depends on the
    chosen content strategy (generating views versus traffic), there are
    several factors to take into consideration.
  • Google: Is there anyone who doesn’t have an opinion?
    Google is evil. It’s not evil. Perhaps it’s the George Washington of
    the Internet. Or maybe it’s just one huge dominant company trying to
    stay out of antitrust trouble.
  • Color: The Next Limited Resource?
    As a designer, it is important to be aware of the trending colors, and
    how they are being applied in products and work produced today. What
    really isn’t being discussed by the design world at large though are
    the limitations being set on color. Color is as free for us to use as
    the air we breathe… or is it?

Light reading:

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

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