Weekly digest of week 40 2009

This week IBM is going after Google Apps Premier, employers should be social media savvy, mixed feeling about Google Wave and women, teens and seniors fuel the mobile web spike.

Online Recruitment – Employers must be social media savvy to attract graduate talent
Employers risk going under the radar of the best graduates if they
don’t adopt robust and consistent social networking strategies
according to research by TMP Worldwide and TARGETjobs.
Fads vs Business Value: Knowledge Management & Enterprise 2.0
Anyone with a computer and access to stock photos can put together a
slide presentation and upload it to sites such as slideshare, and
sometimes it seems like everyone and his brother is doing just that on
social media, enterprise 2.0 and other 2.0-ish subjects.
Do you trust your social networking site?
What these sites are supposed to bring you is a sense of being closer
connected to your friends, family and peers. Noone can argue that this
goal has not been reached, but i keep asking myself, at what cost?
Geeks Try Google Wave, Have Mixed Feelings
Google Wave is one of the most-hyped new product launches in recent
memory, but now that thousands of lucky people are getting to try it
out – early reactions are mixed. If the hard-core geeks aren’t sure if
they like it, that could spell serious trouble for mainstream adoption.
Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike | Nielsen Wire
Web visitors using a mobile device increased 34 percent year-over-year,
from 42.5 million mobile Web visitors in July 2008 to 56.9 million in
July 2009 according to The Nielsen Company. Overall, year-over-year
growth among the 13-17 and 65+ age groups outpaced the growth of the
total mobile Web audience, with a youth increase of 45 percent and
seniors surging upwards 67 percent in July. While men continue to make
up a larger portion of mobile Web users versus women, comprising 53
percent of the audience in July, the growth of female visitors outpaced
the growth of male visitors during the month, with women increasing 43
percent YOY as compared to a 26 percent growth among men.
Social Network Statistics
Social Networks are among the most powerful examples of socialized
media. They create a dynamic ecosystem that incubates and nurtures
relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we
communicate with one another, we’re involuntarily forcing advertisers
and marketers to rapidly evolve how they vie for our attention.
Showcase of Designs Optimized for iPhone « Smashing Magazine
Over the last couple of years, mobile devices have managed to gain
mainstream popularity. With iPhone, making mobile Web applications
finally usable by broad masses, web design can now be applied to mobile
applications as well. In this post we are focusing on designs that are
specifically optimized for mobile devices, in particular iPhone.
P2P legislation is smart next step in piracy education
One of the things that has always bothered me about the Recording
Industry Association of America and its file-sharing lawsuits is that,
for many of those people, their biggest crime is being uninformed.
Crowdsourcing coming to iPhone apps, big time
If you’ve ever been driving down the highway and looked at the Google
Maps application on an iPhone to see what traffic is like ahead, you
may have wondered where the data behind the green, yellow, and red
lines indicating real-time vehicle flow come from. In fact, the data
are coming from people just like you: users of smartphones with GPS
who, by the very act of driving down the highway, are feeding back
information about how fast they’re going to Google, which in turn is
sending it back to users of its mobile map apps
IBM targets Google Apps for business, undercuts pricing and touts reliability
IBM is going after Google Apps Premier hard and has the pricing to show
it’s serious. Big Blue is announcing the general availability of
LotusLive iNotes, a cloud email, calendar and contact management
service, for $36 a year per user. Google Apps Premier runs $50 per user
a year.