Weekly digest of week 40 2009

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This week IBM is going after Google Apps Premier, employers should be social media savvy, mixed feeling about Google Wave and women, teens and seniors fuel the mobile web spike. Online Recruitment – Employers must be social media savvy to attract graduate talent Employers risk going under the radar of the best graduates if they […]

This week IBM is going after Google Apps Premier, employers should be social media savvy, mixed feeling about Google Wave and women, teens and seniors fuel the mobile web spike.

  • Online Recruitment – Employers must be social media savvy to attract graduate talent
    Employers risk going under the radar of the best graduates if they
    don’t adopt robust and consistent social networking strategies
    according to research by TMP Worldwide and TARGETjobs.
  • Fads vs Business Value: Knowledge Management & Enterprise 2.0
    Anyone with a computer and access to stock photos can put together a
    slide presentation and upload it to sites such as slideshare, and
    sometimes it seems like everyone and his brother is doing just that on
    social media, enterprise 2.0 and other 2.0-ish subjects.
  • Do you trust your social networking site?
    What these sites are supposed to bring you is a sense of being closer
    connected to your friends, family and peers. Noone can argue that this
    goal has not been reached, but i keep asking myself, at what cost?
  • Geeks Try Google Wave, Have Mixed Feelings
    Google Wave is one of the most-hyped new product launches in recent
    memory, but now that thousands of lucky people are getting to try it
    out – early reactions are mixed. If the hard-core geeks aren’t sure if
    they like it, that could spell serious trouble for mainstream adoption.
  • Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike | Nielsen Wire
    Web visitors using a mobile device increased 34 percent year-over-year,
    from 42.5 million mobile Web visitors in July 2008 to 56.9 million in
    July 2009 according to The Nielsen Company. Overall, year-over-year
    growth among the 13-17 and 65+ age groups outpaced the growth of the
    total mobile Web audience, with a youth increase of 45 percent and
    seniors surging upwards 67 percent in July. While men continue to make
    up a larger portion of mobile Web users versus women, comprising 53
    percent of the audience in July, the growth of female visitors outpaced
    the growth of male visitors during the month, with women increasing 43
    percent YOY as compared to a 26 percent growth among men.
  • Social Network Statistics
    Social Networks are among the most powerful examples of socialized
    media. They create a dynamic ecosystem that incubates and nurtures
    relationships between people and the content they create and share.
    As these communities permeate and reshape our lifestyle and how we
    communicate with one another, we’re involuntarily forcing advertisers
    and marketers to rapidly evolve how they vie for our attention.
  • Showcase of Designs Optimized for iPhone « Smashing Magazine
    Over the last couple of years, mobile devices have managed to gain
    mainstream popularity. With iPhone, making mobile Web applications
    finally usable by broad masses, web design can now be applied to mobile
    applications as well. In this post we are focusing on designs that are
    specifically optimized for mobile devices, in particular iPhone.
  • P2P legislation is smart next step in piracy education
    One of the things that has always bothered me about the Recording
    Industry Association of America and its file-sharing lawsuits is that,
    for many of those people, their biggest crime is being uninformed.
  • Crowdsourcing coming to iPhone apps, big time
    If you’ve ever been driving down the highway and looked at the Google
    Maps application on an iPhone to see what traffic is like ahead, you
    may have wondered where the data behind the green, yellow, and red
    lines indicating real-time vehicle flow come from.  In fact, the data
    are coming from people just like you: users of smartphones with GPS
    who, by the very act of driving down the highway, are feeding back
    information about how fast they’re going to Google, which in turn is
    sending it back to users of its mobile map apps
  • IBM targets Google Apps for business, undercuts pricing and touts reliability
    IBM is going after Google Apps Premier hard and has the pricing to show
    it’s serious. Big Blue is announcing the general availability of
    LotusLive iNotes, a cloud email, calendar and contact management
    service, for $36 a year per user. Google Apps Premier runs $50 per user
    a year.

Light reading

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

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