Last month I noticed an interesting Tweet by Dave Winer about Jason Calacanis not being #1 on Twitter any more. After giving some thought I decided to respond to Dave that I wasn’t aware of the fact that Twitter was a competitive sport. Dave replied clearly,
that Twitter is competitive, like everything is. He is right, Twitter
is a competitive sport, however is there a way to become #1? Is the
ranking based on followers, following, number of Tweets, number of
Retweets, number of replies, a mixed of all those indicators.
For example this a graph created via Twittercounter:
This graph shows the number of followers Ron Tolido, Lee Provoost
and I have at the moment of writing this blog. Is there way to say who
is#1? Clearly Ron is number one in the most followers, however is he
winning or is winning based on something harder to measure, such as
attention? With Twitter and social media being a competitive sport it
is hard to identify when you score (assuming that social media is a
competitive game based on scoring) and when you are being scored at.
One thing is very clear and that is if you are not participating, you
are certainly not scoring and certainly not winning. It doesn’t mean
that if you participate you will win, however it will mean that you
have an opportunity to win.
While participating in social media you will win some, you will lose
some and sometimes your best just isn’t good enough. However not
participating at will definitely result in losing. Not only losing in
social media, but also losing customers, losing business, losing market
share, losing revenue and perhaps even losing your business in the end.
You have to be in this game, otherwise you will definitively lose.
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