The Next Web: Googley

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Last week I visited The Next Web Conference which was a great experience. Great speakers, great atmosphere, great people and Wi-Fi that worked! Jeff Jarvis (what would Google do) was one of the speakers and his main message was: create a platform which enables others (your customers) to get success. Jeff Jarvis is also known […]

Last week I visited The Next Web Conference which was a great experience. Great speakers, great atmosphere, great people and Wi-Fi that worked! Jeff Jarvis (what would Google do)
was one of the speakers and his main message was: create a platform
which enables others (your customers) to get success. Jeff Jarvis is
also known about Dell Hell
and he also mentioned it shortly. Dell is one of the companies which
successfully adapt to a new way of doing business (the Googley way?):
“Your worst customer is your best friend. Your best customer is your
partner. A company the size of Dell cannot survive on the ideas of two
or three people”.

Mark Zuckerberg (Facebook’s CEO) is quoted by Jeff in relation to a
request a big newspaper had for Mark Zuckerberg: “How do you create a
community”, Mark’s answer was: “You don’t create a community. It’s
already there. You help them do what they want to do”. He also points
out what a real issue for most news media, they do not think
distributed. He shows this by presenting the following quote: “If the
news is that important, it will find me”, most papers do not go to
theur customers, but want to guide them to their own site. You should
think distributed: “I’m not a mass, you’re not a mass – we are all
individual”. He also add that you should manage abundance and not
scarcity.

The other speaker which centered his talk around Google was Bradley
Horowitz (VP for Google Apps which is formerly knows as Google NSA (not
search and ads)). He talks about a big problem: currently it is
possible to record your life digitally. However you do not have a
second life to view the data you collected in your first life. How this
information overload can be solved is by adding meta data. This can be
done automatically, however as Bradley stated: software is not always
as good as humans are in a certain tasks, therefore a combination of
man and machine is better than man versus machine. He also provides
three elements to create meta data:

  • Don’t ignore the easy stuff: capture in anticipation of usage. (for example someone calendar, the time a picture was taken etc)
  • Use wetware and software. Wetware (the human body) provides a lot of signals if things are important and interesting.
  • Collective intelligence. Use aggregation of data, a huge spike of
    people at the same locations means that something is happening there.

Another big problem that everybody dies (eventually) and therefore
time is an issue. Google tries to give back time to people, by using
less of their time. Bradley says that this is the direction the next
web should be solving. He advices everyone who is working in the
Internet business to pay attention to this issue, it is a problem of
today and it is problem of tomorrow.

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

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