Can I use Sharepoint for social networking within our organization? This is a question that is asked me every once in a while. Off course you can use Sharepoint for social networking. Just like you can use SocialText, Lotus Connections, Confluence, Mediawiki, email and paper for social networking. It all depends on what you mean with social networking and what you want to do with it in your organization. You can do anything with everything however not everything might be suitable for your audience. How do you select the best tools for social networking (or to put it in a broader perspective: Enterprise 2.0) in your organization?
Well it is fairly simple: get answers on the following questions:
Social networking is not about technology, it is about people and about the culture in the organization and among those people. Can any of the problems your people, your organization or your clients have, solved by Enterprise 2.0? If you can use the drivers you identified by answering these three questions, your first steps towards a successful Enterprise2.0 solution are set.
However keep in mind: there is no such thing as the best tool for Enterprise2.0, there is such a thing as the right tool for the right circumstances for your organization.