Just two days ago, I wrote that the end of free Twitter is inevitable. Of course, I am not the only one to ponder over that. Indeed, I am miles behind the Silicon Valley Insider who organized the Create-a-twitter-revenue-model contest about two weeks before. And isn’t this interesting: an Ad agency won that contest!.
The winning idea is to charge marketers for two things:
- for access to opted-in users willing to field the occasional question from brands,
- and for dashboard access to deep user analytics.
Not a bad idea at all. I do wonder though what is in it for the users who opt in for marketing surveys. There should at least be a prize they can win, don’t you agree? Such as a trip to the canary islands…