I want a Consumer Strike

Publish date:

I know SAP would not even dream of doing it. And when they do it anyway – sort of – they are not afraid for some well-camouflaged delay. And Apple surely won’t. You just go to your annual MacWorld conference and see what Steve Jobs has in store this time. That is just about everything […]

I know SAP would not even dream of doing it. And when they do it anyway – sort of – they are not afraid for some well-camouflaged delay. And Apple surely won’t. You just go to your annual MacWorld conference and see what Steve Jobs has in store this time. That is just about everything you will get in terms of future plans, versions and road maps.
Don’t canibalise your business by flirting too soon with new versions or successors: the golden rule for any product company.
But then Microsoft! We are still trying to get used to Vista, and Gates and Ballmer already start to talk Windows 7. And it is not that far too: we might have it in January 2010.
Big companies such as GM are already considering to skip implementing the presumed obesity of Vista and go for its much more light weight and agile successor. I am quite sure that the announcements that we have seen from Microsoft last week are – well – not particularly helpful in stopping this looming business consumer strike.
Then again, that is just what Microsoft may be aiming for: okay, okay, we got the message, you just don’t really like Vista. To be quite honest, we don’t either. But hold on, don’t go for open alternatives (or worse: go cool). We have something really special cooking for you. It is light weight, blistering fast and has a juicy multi-touch user-interface.
Business buyers on strike, waiting for better times: sounds almost like a smart marketing strategy working out. Or am I overestimating a few people?

Related Posts

Business Services

Frictionless accounts payable – increase your efficiency and working capital

Arush Kumar
Date icon January 19, 2021

New technology, a digital operating model, and a reliable, frictionless roadmap can transform...

Telecom

Sky-High Expectations and New Journeys: How Telco Is Transforming

Date icon January 18, 2021

As telcos push forward in the New Normal, into the world of 5G and beyond, they’ll keep...

Enterprise Asset Management

Enterprise Asset Management

Date icon January 18, 2021

In this POV we discuss how more modern data gathering and analysis solutions can provide...