Insights - Volume 4: Winter/Spring 2008.
Helping CEOs and senior executives in the converging communications industries address their most critical strategic and operational challenges.
Table of Contents:
- First Person: An interview with Patrick Vien, Chairman and CEO of Warner Music International, on the impact of convergence on the recorded music industry.
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Mobile Voice in Western Europe: Back to Basics for Growth Strategy This paper recommends how operators could develop focused voice strategies in order to stimulate overall revenue growth. -
Lessons from the Indian Mobile Market: How Indian Mobile Operators Sustain Margins in a Low ARPU Market Key lessons from Indian operators who have managed to boost mobile penetration and usage without sacrificing margins. -
Network Outsourcing: Industry Norm or Passing Fad? This analysis evaluates the trend for outsourcing whole or part of network-related operations as an emerging strategic option to reduce costs and free up vital resources. - Music labels: Striking the Right Chord for Stimulating Revenues This analysis takes us through a number of opportunities for players in the recorded music industry to recreate value.
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Mobile and Broadband Services in Japan and South Korea: What Can Western Operators Learn From Their Eastern Peers? A discussion on the operator initiatives that have driven the turnaround of the Japanese and South Korean data services market. - The Monetization Conundrum: Lessons From Traditional Media for Generating Online Revenues An investigation for media players into new ways of generating revenues from their existing content, as well as diversifying into new online services to capture consumer interest.
- Mobile Payments: Are You Ready for the Early Majority? We explore the potential of m-payments which offer a wealth of revenue generating possibilities for mobile telecom operators facing limited growth in ARPU.
- Global Account Management Frameworks: Managing the Complex Portfolio of Global Accounts for Telecom and Media Players Adapted from a Harvard Business Review article, we outline a global account management framework that multinational telecom, media and internet players can leverage to grow revenues and customer satisfaction within key accounts.
What can Western Operators Learn from Mobile and Broadband Services in Japan and South Korea?
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Hear how operators can adopt some of the successful practices followed by Japanese and South Korean operators to offer mobile and broadband data services more successfully in their respective markets.
To read the accompanying article, request a copy of the latest issue of the TME Journal.
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