Big Data in Action

Big Data and the Next Best Action

Marketing has historically been about coarse groupings of ‘prospects’ split along relatively arbitrary lines.  In an increasingly connected consumer centric world however, the challenge for CMOs is to move away from coarse group marketing and towards focusing on the individuals and influencers that matter the most.  Steve Jones talks about how big data and a new approach to Campaign Management helps CMOs treat customers as individuals in a chaotic world.

A Single View of the Customer

Customers expect you to have the sum of all their various interactions whenever you talk to them. Steve Jones talks about how a major travel company is using big data to collect to provide a single view of its customers.

IBM Campaign Management Solution 

Steve Jones takes us through our Retail/CPG Campaign Management solution based on IBM® MDM and IBM's UNICA platform. It helps retailers and CPG companies to move towards an "Omnichannel" approach to campaign management by including "opt-in" social media and influence based campaign management to be integrated seamlessly between existing electronic and physical channels. 

Big data: The Value in Your Asset Information

Asset intensive industries potentially stand to gain the most from the ever increasing amounts of data available. Insight driven decision-making based on predictive models will make companies more efficient, agile and competitive in the market. Ronny Seehuus explains how this view of the future can transform maintenance, stock handling and supply chain management across a range of industry sectors.