Internet Business

So what will it be; my ecosystem or yours?

It seems to me that anywhere you go these days, there’s bound to be someone dropping that term like it’s going out of fashion. You’ll hear them talk about this ecosystem, or that ecosystem, usually in reference to any number of things from consumer products, business models, IT systems or even personal social networks (I kid you not). So just what is an ecosystem, really?

For one thing, it is an over-used / overloaded term which, according to the Oxford English Dictionary, refers to a biological system comprising all organisms that live in, and interact with, a particular physical environment. This definition is consistent with others from a variety of both lexical and semantic sources, and as a result, one can only conclude that ecosystem is used, by most non-scientific types, as a metaphor to describe similar complex systems.

As buzzwords go, the term “ecosystem” has been around for a while, yet for some reason its use (or abuse) appears to have gained traction with a much wider variety of people, professions and circumstances. For example, it is no longer unusual to hear it from the lips of: economists, technologists, consultants, media folk and even start-ups and their VCs. In a recent panel session, at a music/tech seminar, it seemed that each panelist used “ecosystem”, in different contexts & meanings, to answer to a single question! Surely it must be time to stop and call amnesty on such indiscriminate use of this term.

To be fair, there is a certain attraction to using such a rich metaphor to describe certain things, and this perhaps reflects a rather complex, information-rich and often confusing electronic age. The ecosystem concept communicates this complexity rather eloquently, comprising as it does, such intricate components as: environments, niches, food chains, roles, relationships (e.g. specialists, generalists, predators, prey, symbiosis or parasitism), and an idea of balance and equilibrium. As a result, one can easily see a similarity and applicability to modern businesses, (e.g. high-tech or financial systems), which themselves also have a complex set of interacting entities and components including: value chains, webs & networks; IT systems; information flows & controls; as well as various business and revenue models (complete with predators, prey, and mutants with emergent skills e.g. in Internet, social network, or Cloud technologies).

However, there are limitations to the ecosystem metaphor, and perhaps not everything can or should be described in terms of an ecosystem. For example, it is extremely difficult to find anything like true balance or equilibrium in areas such as high-technology, business, politics or global economics and finance (don’t even get me started). Furthermore, new and emerging patterns of complex digital interaction, usage and convergence are not yet fully understood, and this is particularly true for: content, context, rights and entitlements (e.g. individual privacy). To my mind, this is a clear indication that even complex metaphors like ecosystems may not be rich enough to properly describe the evolutionary fusion of human beings, digital technology and our physical environment, e.g. the emergence of Augumented Reality applications are a case in point.

In conclusion, ecosystem is an over-loaded term that is increasingly used by people in business, technology and other fields, to describe complexity. It works well to a large extent, but indiscriminate and uninformed use can only add further confusion and FUD to an already complex situation. It may well be that as people, technology and environment continue to evolve / converge we’re going to need even richer metaphors to describe it all. So next time someone says ecosystem, you might do well to ask: “…my ecosystem or yours?”

Augmented Reality: You Must Be Seeing Things!

Augmented Reality (aka AR), looks increasingly set to play a major role in shaping the future of mobile computing, commerce, education and advertising. It isn’t far wrong to think of this as “electronic data mist” laid over mundane physical reality, but my main concern, as ever, is what happens when Intellectual Property Rights get thrown into the mix?

Specifically, who has the right to display what content over which physical area? Will it get to a point of digital saturation, i.e. the prospect of infinite virtual content over finite physical space? Also, how do you filter out the digital noise? I’m sure each of these questions presents immense opportunities for some digital entrepreneurs to make a killing over the next few years, i.e. if they’re not already doing so.

More to the point, I saw some fledgling offerings, precursors to a future AR industry that promises a wealth of content and applications, at last month’s BCS event on AR which featured two excellent speakers (a UCL professor, and the prominent blogger/founder of augmentedplanet.com) on the topic. Suffice it to say that they presented a feast of possibilities and opportunities for any far-sighted entrepreneur or venture capitalist to grab a stake in this potentially explosive space.

However, as with most things concerned with digital content versus physical reality, there is still a lack of clarity on governance, or rules-of-engagement, for when “digital meets physical” (sic). In light of the numerous battles fought by the music, film and publishing industries over digital content misuse or piracy, it is clear that the opportunities presented by emergent capabilities like AR will also bring its own unique challenges e.g.: privacy, limitations-in-technology, and the prospect of falling down an open manhole, or bumping into a lamp-post as your reality becomes increasingly over-augmented (for more info, you can read this excellent post about “the case against Augmented Reality”)

In spite of the above, the prospect of augmented reality applications becoming more common-place and making a real impact in the fields of medicine, education and commerce is indeed very exciting. I sincerely hope that AR will grow and flourish, overcoming the challenges that face it, in order to become an indispensible tool for this and future generations.

The end of Business as Usual is only the beginning (part 3)

In Part 1 of this series we introduced Vorpal Inc, a traditional company in the popcorn machines business, entering new markets by bringing some ‘Shadow IT’ into the light.
In Part 2 we derived a generic approach from Vorpal’s service-oriented transition, ending with a hint at the need for fast-delivering development methods...

Part 3: Fast-delivered Business Value

The “Mashup Corporations” book rightfully approaches service-enabling as a mean to create Business Value. Which is a perspective that is, unfortunately, much less emphasized when talking about ‘pure’ SOA, as this is likely to be considered as a mere technological vision. And ‘Business Value’ should be defined from an outside-in perspective. Not seldomnly do enterprises make the mistake of presenting their organization and designing their services from the inside out, meaning that they are presented according to organizational divisions and borders within the enterprise. Of which an external user/viewer has no knowledge.

But this business focus doesn’t prevent a lot of thinking and learning to be spent on technical architecture and infrastructure.

PSM II Logo.jpg

Being a Scrum Evangelist myself and having applied it for over 7 years, I like to highlight some parallels and complementarity of Service-oriented Business Transformation with Agile transitions, and the power of Scrum in particular:


  1. Agile development methods by nature will support and reinforce a services inspired business transformation. Because Agile has the dynamics to keep up with rapid business evolutions, accepts and encourages change as a driving force to improve. Agile has built-in principles for collaboration, business involvement, emerging architecture and design, and focuses on lively communication and trust over dead paper contracts. Deliver quickly, with high quality but on a less formal base. Go to market, learn and adapt.
    Care should be given to the fact that Agile transitions advisably also require new professions, titles and functions in their domains. This is the time to go beyond the adoption of ‘Agile’ as common ground and principles, and select a tangible framework like Scrum. It offers organizations the new professions of ScrumMaster, Product Owner, Coach, Scrum Developer and Agile Tester.

  2. Agile/Scrum transition is, like the introduction of enterprise services, not a goal in itself. It should not be limited to a technical implementation, superficial ceremonies and new titles. Like an external user/viewer has no knowledge or interest on the sort of development technologies or frameworks, hence the need for more business lead/involvement in the development process as promoted by Agile/Scrum.
    
The enterprise culture should be aligned with it. Exactly the alignment that is required for service-enabled environments. Scrum is a (powerful) framework to do so. It will increase a company's Business Value in the actual ‘era of perpetual beta', where markets change, businesses change and technologies change, where nothing much seems to be stable.

  3. Moving to service-enablement requires a level of Lean thinking at the corporate level. Scrum is an excellent and tangible process that implements the Lean principles for software development.

  4. Scrum has the advantage of not being limited to a technology or engineering practices. It is a pattern language that can be used to enrich enterprise practices and culture.

Overall it should be the art of modern businesses, meaning enterprises as a whole, to turn uncertainty into an advantage. Instead of blocking it, it should be used to discover new business opportunities and subsequently to explore them. Moving upstream on the curve of the Adoption Life Cycle to enter new markets, from a niche entrance even challenge the gorilla. These new markets require new business models, and proven methods like Scrum are available to actually implement the new role for IT to in-force these business models. It is clear that in the chaordic circumstances of the Bowling Alley and Tornado, Agile development methods are the only ones suitable to keep up development at the pace of business change.

In my presentations on Scrum I tend to refer to what I call the ‘tROI’ prerequisite. ‘tROI’ reflects the idea of the Troyan horse to modern markets, a combination of ‘time to market’ and ‘return on investment’. It reflects that today, it no longer suffices to have a good ROI on the one hand or a reasonable time to market on the other hand. Both must be realized together, i.e. a company/product needs to go to market without delay while instantly realizing a financial return. Because change and competing products will come so fast that there will be no time to settle and stabilize before a return can be expected.

Business as Unusual Logo.jpg

Anyone who can figure out why Capgemini has a strategic approach that is called Business As Unusual?

Read chapter 9. Or even better, contact us...

And a personal statement for my local market:

This book should be on the reading list
of every CTO / CIO of Belgium!!!

The end of Business as Usual is only the beginning (part 2)

In Part 1 of this series we introduced Vorpal Inc, a traditional company in the popcorn machines business, entering new markets by bringing some ‘Shadow IT’ into the light...

Part 2: The larger picture
Vorpal - Edge IT.jpgThe larger picture of what Vorpal is going through is a shift from 'hub IT' to 'Edge IT'. The wagon wheel representation shows this as a next step in historical enterprise applications evolution:


  1. The ‘hub’ holds the core enterprise data and monstrous, large scale applications to maintain it, with clear, predictable processes;

  2. As the limits of the hub are reached, customization and refining to new business needs happen through custom Enterprise applications;

  3. The ultimate level of flexibility and dynamism is achieved by opening up to the new world via controlled services. Inevitable to remain competitive in tomorrow’s markets.

Unfortunately it is an evolution that few companies will initiate spontaneously. One single idea -ideally-, holding a promise of revenues, might trigger the transformation process. But preferably a company has a culture that stimulates its workers in creativity, provides room and space for people to think, experiment and learn. A starting point can be pretty standard collaboration tools and platforms, although that already means for traditional management to let go of micro-control. And then quickly social media come peeking around the corner...


It helps revealing new ideas at the companies that dare to go for corporate utilization of Shadow IT. It will bring what is hiding in the dark into the light. Note that this is like unlocking the unstructured hidden information in enterprises (approximately 80%!), i.e. the Dark Matter of the Digital Universe. But, like in open-source projects, it requires gatekeepers (‘repository keepers’ in the book) for the collection and realization of ideas. Gatekeepers serve to protect the overall integrity and compliance of built services.

It may require no more than utilizing the power of the already present 'computer natives' generation workers, natural born innovators, and their use of shadow IT. They naturally form communities with like-minded outsiders, your source of innovation at hand. This is “Generation 3.0”, the X & Y generation (<30y). They are a demographically increasing portion of today’s companies. By themselves highly critical on novelties and the use of new technologies, they are very peer and community minded. So let them build new relationships, discover new business enablers. Support them. Even if it requires IT departments to start thinking beyond the firewall of the company, beyond the traditional one-way communication portals, beyond classical content management. IT can rest assured that the firewall will only let pass flows and data through controlled and secure services.

The potential of the changing web should be used in corporate advantage by using it as a platform to run transaction services, by building and supporting (composite) mashup applications. The services will safeguard secure control of the data and the conversation. And the automation aspect of it will take away wasteful and robotic operations from people, reducing errors at the same time. It will open products to new markets as external parties can connect to controlled services and do business... for you. And ‘controlled’ does still mean legal agreements, contracts, concise frameworks, documented rules, service repositories and... technical support on the offered services. Not in the least as sometimes official regulations may be applicable. Companies can at last provide real-time answers to a growing on-demand market, users and customers.

The rules of service-based operations however do not only apply to the customer side. Suppliers should be offering services to which a company can connect, establishing a complete SOA-enabled supply chain, turning it into a real value chain. It holds a way of integrating with suppliers that very much resembles the Lean vision. It’s about building relationships on profit (and risk!) sharing. Mutual growth rather than a traditional supplier-customer relationship that is based upon large volume purchases, big negotiation rounds and pressuring one another, likely to end up with at least one strangled party.

The target of the SOA transformation is that there is no target, no definite end goal. The target is an ever-involving ecosystem, a living organism of actors that interact and work together upon a clear set of technical and social rules, forming a whole to flexibly respond to external circumstances and changes. Communities.

Vorpal - SOA Grow path.jpg

The transition to a service-enabled enterprise is not one to be made overnight. It can only be done gradually, including learning from each step.


  1. It starts with the design and implementation of one or some services;

  2. To move on by grouping services in systems of services that cover complete business processes and include well-thought orchestration.

  3. The highest maturity consists of service-enabling all enterprise applications. This will require new professions, titles and functions. Although that’s part of what is traditionally called ‘change management’, this still is psychologically very sensitive. And the introduction of incentives in itself is not enough. People should be in many options beneficial on the ‘success’. Many fears need to be addressed.

Creating and evolving (web)services puts a lot of pressure on IT and development. It requires a ‘build-and-run-fast’ culture throughout the organization, but certainly from those building the software and applications. The book presents a little summary of eXtreme Programming, Scrum and RUP, acknowledging the added value of these fast-delivering development methods.

Good subject to elaborate on in a next part...

The end of Business as Usual is only the beginning (part 1)

A curious book

Andy Mulholland - Mashup Corporations.jpgWhen joining Capgemini Belgium, the Vice President of Technology Services offered me a book that was co-authored by Andy Mulholland, the CTO of the global Capgemini organization. The title of the book is "Mashup Corporations - The End of Business as Usual". It was first published in 2006, while an updated, second version was published in 2007.
And it turned out to be a curious book. It has a story line, but it’s not a novel. Not a highly literate, fictional or romantic piece of work, but a very direct and effective tale about... technology.

Here's the first part of my three part note about it...

Part 1: Introducing Vorpal Inc.

Vorpal - org chart.jpgAt the surface, the story is about the company of Vorpal inc. discovering and entering new markets. But the true subject is the power of Service Oriented thinking at Enterprise level. All techies know about ‘Service Oriented Architecture’ (SOA) of course, but this book is about deeper business transformation.

Nevertheless, the story represents a real life company with real life workers and is very readable. And beyond the story the authors list practical rules, tips and examples on how to put it all to work. Luckily there’s also room for a lighter touch and humor as is shown by the main characters’ names in the org chart.

Vorpal inc. is a traditional company in the popcorn machines business. Its market orientation and the role of IT are quite defensive. The focus is on maintaining a sort of status quo, that is only surpassed by large system upgrades. For which keeping control is the main objective.

The highest ambition for 'improvement' at Vorpal is... cost cutting.

Geoffrey Moore’s (Technology) Adoption Life Cycle is only briefly mentioned in the book.
But I find it an effective mean to indicate the maturity and adoption degree of businesses and products. Vorpal is clearly in ‘Main Street’. It operates on an established market with established players, ‘gorilla’ included. And Vorpal is, as we learn, #5. Far from being the gorilla.

Geoffrey Moore - Technology Adoption Life Cycle.jpg

But... is that a new paradigm we see over there?

Vorpal, by accident, discovers new markets and business channels. The demand for customized and personalized machines. The source is a young marketeer and his blog. Because the fictive idea for such personalized machines on his blog gets picked up by external users to... make money. It illustrates how an inside innovator uses his ‘shadow IT’, i.e. IT and applications residing with company employees but outside of the company’s official IT stack, to connect with outside innovators to open up new business channels.

Luckily the company’s CEO, Mrs. Moneymaker, is open for these new directions and drives the transformation in a top-down way. The authors understood however that this top-down support is not always present and have added a chapter to describe a bottom-up process in the second edition of the book (the one I was given).

From the perspective of market adoption, exploration of these new options pushes Vorpal back up the Technology Adoption Life Cycle. Into the Bowling Alley & Tornado phases, where a different ball game is played. The era of perpetual beta. More dynamics, constant changes and all parties have to continuously adapt while keeping up a ROI.

In the next part of this series however, we will not go into the story details too much, but discuss the evolutions that Vorpal goes through in becoming a service-based enterprise.

Do note that the Vorpal transition described in the book passes quite smoothly. But, as the authors willingly confess, a real-life transition is not likely to be that easy. So, from that perspective it is a romantic novel after all.

IT Security is Hot & Cloudy!

Last Wednesday's BCS event on IT security certainly made that point on many different levels. If I was a betting man, I'd wager that the IT security industry is on the brink of a major revolution, on the back of that vague and fluffy thing called the Cloud.

Case in point, my question of how many people in the audience actively use the Cloud saw only a pitiful couple of hands raised. However when put in another way, by one of the presenters, i.e. how many people used Android phones for example; a few other hands went up along with looks of dawning comprehension. The Cloud rightfully exists behind the scenes, powering various services that are often taken for granted by the consumer, and the Android example simply confirms that in spite of all the buzz, your common, garden variety, consumer has little understanding or interest in this techie catnip known as cloud computing. And who can blame her, after all was it not the same geeky fads that brought us other similar buzzwords as: Application Service Provider (or ASP), Grid computing, and heck even Web 2.0?

But I digress, what's this got to do with IT Security you ask? The answer is very simple, if the Cloud is really a behind-the-scenes enabler, then Cloud security should also be behind the scenes; but I get this uneasy feeling in the pit of my stomach (no, not from eating too many nibbles after the event), that it won’t be long before someone gets sued over some security breach emanating from the Cloud. How long before we get Cloud Compliance and Cloud Security Risk Assessment models, regulations and perhaps even some exotic insurance policy for Cloud based services? Furthermore, the Internet (and consequently the Cloud) is essentially borderless technology, which means that various national and international data governance regimes may have a thing or two to say about where data is stored - assuming it can be found in one place!

Finally, we also learnt that some clever Silicon Valley types are actively seeking ways to commoditize The Cloud, and Cloud based services, such that it can be traded as a financial instrument. Now where have we seen that one before – does Collateralized Debt Obligation ring a bell? Suffice it to say there’s a lot of food for thought when it comes to Cloud Security, and far better qualified people than I have pondered, spoken and written about it (e.g. see my review of an excellent book about Cloud Security), so I shall just leave well enough alone.

Aside from the cloudy issue of cloud security (sic), the event provided many opportunities for attendees to hear and debate other key topics of interest in IT Security, and our four speakers did a great job of keeping people engaged throughout. More information, including presentation slides, can be found on the BCS NLB website.

The Buzzword Facebook Effect

It’s amazing how the right buzzword can galvanise interest even in the dullest of topics. Think seamy tabloid headline meets uber-cool geek speak, and you’ll get the picture. This post is about a particular buzzword, and the effect its having on your life right now (even as you read this post), and that word is Facebook!

Given there’s already a couple of books and a recent movie, plus a brand new Location Based Service for Facebook, (ps. “location-based-anything” is itself a major buzz-phrase), it can be taken as read that the Facebook buzzword is having an effect like there is no tomorrow.

I recently reviewed an eponymously titled “The Facebook Effect”, a book that chronicles the creation of this huge social networking phenomenon which probably plays too much of a role in your life, and that of half a billion other users worldwide. One thing that stuck in my mind was the vivid description of Facebook’s early growth across US university campuses. The strategy involved waiting until there was near hysterical demand for Facebook in each university, which invariably led to a geometric uptake once it was launched in that institution, and in turn, this created even more demand from other schools that were not yet on Facebook. This pattern of pent-up demand leading to rapid and explosive take-up of a new service or product, (also seen in the aftermath of Apple’s product launches), is something I like to think of as the “popcorn effect” for obvious reasons.

Other buzzwords that have an associated effect include the well known Network effect (as exemplified by Metcalfe’s law, i.e. the value of a network increases exponentially with each new user); also the equally potent Oprah effect, with her multi-billion dollar impact on businesses (mainly based on her core audience of women with a spending power of several trillion dollars per annum), it’s no wonder why companies and individuals will do almost anything to be a guest on Oprah’s show.

In light of these, it seems you can forget about the usual trappings of wealth like: mansions, private planes or even your own Island, because you’ve only truly arrived when you have an “effect” appended to your name, your product or to your company!

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Jude Umeh is a senior consultant and enterprise architect in Capgemini, and you can follow him on Twitter, LinkedIn, or his Wordpress blog where this post was previously published.

Weekly digest of week 29 2010

Hereby ten links for the weekly digest of week 29 of 2010

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or his personal blog

Weekly digest of week 28 2010

Hereby ten links for the weekly digest of week 28 of 2010

Light Reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or his personal blog

Copyright and Technology 2010

Last week's event on copyright and technology has led me to the conclusion that a long-overdue dialogue is slowly taking place between two vital groups in the digital content economy, i.e. the legal and technology stakeholders. However, it also raised some questions about likely winners and losers in the evolution of a digital content ecosystem.

This inaugural conference took place in in New York City, and I was lucky enough to be invited to moderate a panel session on the role and future of DRM, and other content protection technologies, that inhabit the interface between copyright and technology. Below are some key messages from this event:


However, there is still a lot of work to be done before copyright and technology can claim to work well together (see my session intro slides). One attendee’s poignant observation highlighted the relatively limited availability of legal content (perhaps as a result of cumbersome content rights models, infrastructure issues or outdated release window models), versus widely available but illegal / pirate copies that can be found online, sometimes even before commercial release of the product!

In conclusion, this was a very useful and timely conference given the high level of engagement and interaction (including the customaryTwitter commentary) between audience and speakers, right from the start. However it could have done with mixing up the legal / technology streams a bit more, but the overall feedback was positive, and I suspect many attendees, and the entire content industry, would benefit from more of this type of event and dialogue in the future. Hopefully the next one might even be held right here in London - aka the birthplace of modern copyright!

Jude Umeh is a senior consultant and enterprise architect, and you can follow him on Twitter or LinkedIn

What is the cost of disruptive innovation?

Lately it seems I’ve become immersed in all things start-up, and can even spout buzzwords like funding rounds, exit strategies and venture capitalisation, at the least provocation. However, I’m puzzled as to why most early stage start-ups, and their investors, appear rather too obsessed with money (i.e. raising / spending / making it) instead of focusing on creating and establishing a great service or product first.

In these extraordinary times, an online product or service must be clearly innovative (and preferably disruptive) at some level, before it can be considered great; which brings me back to the key question above: what does it really cost to innovate and disrupt? At the risk of sounding simplistic, I seriously think that it should cost no more than time multiplied by the cost of connectivity. The reasoning behind this is as follows:

  1. Innovation is mostly incremental and evolutionary, and only rarely radical and revolutionary, (even though the impact may be both radical and revolutionary -e.g. Apple’s iSuite-of-products). This means that the key ingredients for many innovative and disruptive offerings are usually already available, (and sometimes freely so), thus the innovator is mainly tasked with combining them into a compelling new product or service (occasionally with some inventive glue to hold it all together). In the online world this would be something like a “mash-up” of pre-existing services.
  2. In an evolutionary system, there are usually many imitators for each successful individual, product or service. Some of these imitators might even employ various differentiating strategies in order to conquer a niche, or perhaps overthrow the incumbent where possible, but the fact remains that they are building on the success of others. Therefore the efforts (and cost) should be less than that incurred by the originators. Re-inventing the wheel is expensive, but this is exactly what I’ve seen many start-ups attempting to do today!
  3. Finally, flexibility and sustainability are key success factors, in my opinion, because you’ll need to adapt rapidly to the relentless change of an ever-shifting online environment (and what better way than by not having to write custom code each time). Also, if you haven’t failed fast enough to become self sustaining in a relatively short space of time, then there is something seriously wrong with your business model which your investors’ money cannot easily fix. Two examples that embody these qualities respectively are: SliceThePie (a fan-funded music service that has evolved into a music industry “Swiss Army Knife” of flexibility and value); and Betfair (a major industry-disrupting online betting exchange and service provider which just turned 10 years old today!)

In conclusion, if a start-up is not innovative enough to effectively build on the success of others, (and in so doing, reduce its cost significantly), then it has a serious problem which might indicate an inability (i.e. it is not flexible or sustainable enough) to survive and succeed in the current and emerging economic landscape.

(Disclaimer: The above post represents this author’s personal opinion, and does not constitute professional assessment or investment advise in any way, shape or form; also it is not an endorsement of any of the companies or services mentioned above as examples, which are solely based on publicly available information)

Jude Umeh is a senior consultant and enterprise architect, and you can follow him on Twitter or LinkedIn

Weekly digest of week 21 2010

This week al lot of news about Facebook and privacy and privacy in general. Also research about the half-life of a YouTube video and why Google doesn’t have to win a battle with Apple.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 20 2010

This week information about measuring ROI and on reporting marketing ROI to the C-Suite, why Facebook isn’t your friend, and why HTML5 vs Flash isn’t a war and why Flash won’t die.

Light reading

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 17 2010

This week different views on the web and how we use it: is the mouse dead, is H.264 the video codec of the future and do browsers need to innovate?

Light reading

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 13 2010

This week the news that everybody in the UK might get his own personalized homepage, a comparison of social media monitoring tools, Facebook changing again its privacy settings and Social as a Service.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 12 2010

This week a showcase on how not to use social media by Nestle on Facebook. Pay your friends via your social network and the death of the web browser.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 11 2010

This week some insight how to apply an old book to community design, , how getting your kids to eat peas is quite identical to changing corporate culture and 10 key awareness metrics to track.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 10 2010

This week it’s about the changing face of social networks, how SeaWorld used social media to react quickly to a major crisis and do you wonder what happens to you website when you die?

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 9 2010

This week an explaination about what the difference is between ubiquitous computing and augmented reality, boomers slowly moving to the mobile web, should IT run like a business or a nonprofit and the next generation user interface: skinput.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

What thing is this twitter !

During a recent backpacking trip in Indian hinterland, one of the evenings as I watched TV placed in corner of tea shop in a small town, news of an acrimonious war of words between a famous Indian movie star and a political party was playing on. News channel was reporting what the star had to say on controversy, not through interview given to news agency or channel but through tweets on his twitter account. As the saga was unfolding on twitter the new channel was merely picking it up and broadcasting. Someone seated nearby exclaimed "Ye twitter kya cheej hai (what thing is this twitter)" . And this could have summarized what many people in India have wondered for past few months. Twitter has been in constant news. If it is not a political leader who is fast building a reputation of getting into trouble in parliament because of his tweets ,then it is news about what some Hindi movie star has posted on his/her twitter account. In a way it is ironical that mainstream media that had labeled twitter as flippant when it was gaining traction with geeky crowd and early adopters, is now doing more for twitter's promotion.

Like elsewhere in world, twitter is rapidly growing in India in terms of number of users. Inflection point occurred after tragic Mumbai terror attack when traditional news media discovered how powerful and fast Twitter was in spreading information. For much of last year twitter's growth has been on upswing thanks to quick adoption by news channels and traditional media. There is hardly any news channel now which has not integrated twitter as a feedback and live user commenting tool. But with recent events involving popular movie stars which have brought twitter itself to news headlines and front pages of newspapers, Twitter's growth in India will perhaps go on a different trajectory. Hindi Cinema also sometime referred to as Bollywood is one of two major obsessions in India, other being wildly popular game of Cricket. And with movie stars, coming to Twitter in drove, a different segment of users is taking up to twitter. It is not then perhaps surprising that a news channel recently gave away Indian twitterer of year award to a movie producer and director who it claimed has got large chunk of movie folks and film fraternity onto twitter. Last year, Twitter itself hosted Mallika Sherawat, a Hindi film actress in its office and stated that she was instrumental in membership in India to skyrocket. It is easy to understand why stars and celebrities are adopting twitter as it helps them promote their movies, directly connect to fans and do PR without risk of being misquoted. And of course this is threatening existence of celebrity gossip magazines and paparazzi and is bringing hordes of fans to twitter if just out of curiosity.

It is worth to note that last year in October, Twitter had struck a deal with one of major Indian telecom companies , allowing its users to tweet through SMS on normal rates. It is significant because India has huge penetration of mobile phone users with almost 600 million mobile users as compared to just 50 million internet users. With mobile users projected to grow to 1200 million by 2015, India stands as a lucrative and expanding market for mobile twitter. Twitter CEO ,Evan Williams himself says that even though lots of twitter growth has come through web, their visions has been "to spread Twitter to the weakest connection in the world", which in this part of world happens to be a no frill mobile phone. In a recent TV interview, transcripts of which can be found here, Evans also hints at possible ways of making money through twitter ads as lots of information shared is commercial in nature. He also notes how companies are using twitter to connect to their customers and possibility of making money out of analytics data which companies will be interested in buying. So, as twitter chalks out plans of making money out of its platform, many new users will keep flocking to twitter if only to check ….what thing is this twitter. And as we know, that warrants a long answer.

Weekly digest of week 8 2010

This week: what happens to your digital life when you are dead, is Second Life about to enter its second life, You vs My and what social media guidelines say about your company.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 7 2010

This week: smart people click less, introduction of the social connector in Microsoft Outlook, which is useful since social networkers love email and the BBC news boss is clear: use social media or find a new job.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

To search or to find? That is the question

Search Cap.jpg There's more information on the Internet than one could apprehend in a hundred lifetimes, and it's growing too - and (most of the times) kept up-to-date. Different organisations, places and networks holding that information make it hard to get it all together, so how to make that information homogenous, and uniformly accessible?

Can it be done? Should it be done?

Over the last decade we went from data to knowledge.The World Wide Web has linked companies and consumers in the last decade. This inspired the more shy organisations to build intranets, where only company people would find each other
That was about linking data: the same things could be done in a new way
Then web shops came. Forums. Peer to peer networks for sharing ever legal and not so legal delight. All that came and became mainstream so fast that the inter-intra move didn't even have time to "happen".
That was about connecting, and information: more or less new things were done in new ways
In the last few years, social networks conquered the digital earth: LinkedIn, Facebook, Twitter. Such a different kind of behaviour, it was absolutely new. It was using the infrastructure already laid out (computers, networks and people using those) to build upon.
That was about sharing information, acquiring knowledge: entirely new means to an entirely new end.

Meanwhile, WikiPedia was born. An unprecedented source of information with more than 14,000,000 articles in more than 260 languages.
Stats in monthly unique visitors for all that: LinkedIn 15 million, Facebook 130 million, Twitter 55 million, WikiPedia 60 million.
That's a lot of data, information and knowledge. And it's all out there. Wait, where?

Yes, it's all out there, pretty much. Google helps us in finding it, almost real-time. We've seen some struggles with Facebook that treated their data as a walled garden, but they're slowly opening up too. With Google starting to index books, video and other content, all knowledge in the world starts to become available online and realtime.
But it is scattered all over the place, in different forms, behind different doors: not uniform or homogenous. It's very diverse

The Integration theme: overcoming diversity

Integrating applications, departments and companies has shown this same theme over the last decades: diversity in form, location and accessibility has to be overcome.
The European Parliament shows how that can be done: introduce an intermediate language (or two, in that case), support different communication channels, and facilitate-by-translation.
That works very well for all: the focus and attention remains on the "stars" themselves, the highly specialised participants. Like business shouldn't be bothered with IT, they aren't bothered by the linguistical barriers and can just move in and out.

There's a big precondition to all that though, which is that the semantics are agreed upon beforehand. In the European Parliament somehow magically, changing semantics are picked up by all parties involved. Now how does all this work in the World Wide Web?

The first WWW problem: different format
Structured versus unstructured versus semi-structured. HTML, text, .doc, .PDF, Facebook updates, Tweets, it's all different. However, search engines make all of that transparent. After all, there are only so many syntaxes around. Of course, visuals like video and images are an entirely different topic, but even those are magically informated by Google
The second WWW problem: different location
Is it on the web, or behind a company firewall? Does it need authorisation? Only what is openly available can be searched. And it doesn't matter whether it is located north, east, south, west, or orbiting around earth. Search engines make all of that transparent too
The third WWW problem: different languages, dialects and typos
It still takes too many rules to perfectly translate a language to another one. English is widely present though, and there are as many typos and spelling errors made by native speakers as by foreigners. All that has to be taken into account as well. Luckily most search engines do. They suggest correct spelling if you search something and misspell it. They'll even include misspelt search results

The real WWW problem: different semantics

The biggest problem is (changing) semantics. Wikipedia spends pages and pages on disambiguation explaining the differences between one word or acronym, and the other. The word web, for instance, can have entirely different meanings in different contexts. Even if, across all different forms, locations and languages, you are looking for the word web, what is the context you want to place it in? Heck, you might not even know that yourself...
The best example of how vivid a semantic discussion can be is the initial discussion around  E2.0 and Social Business Design

The possible solution: autonomous tagging

Tagging is a way of labelling a piece of information with a single word or phrase. Tags are decided upon individually by humans, in relative isolation. There is no central, global tagging system where one can pick their tags from. Although tags now also are a form of language or at least communication. If information were to be tagged, these tags could be translated or related, and form connections across all diversities.

What if there were a tag knowledgebase much like today's Wikipedia? Where tags are maintained, explained, etcetera? This would be the ultimate source of metadata, making it possible for the Single Source of Search to be conducted. Its interface could be defined and plugged into, and it would be the single source of truth for the Semantic Web
Bots could crawl the entire Web tagging information whether it's HTML, PDF, Video or images or whatsoever

In my last post I explained about the position and quality of humans versus machines. This very complex and dynamic terrain is definitely something that needs to be explored and maintained by humans first. When that's succesful, we might be able to automate that, and skip to the next level: wisdom

Thanks to Paolo Saitti for asking a few nasty questions and giving a few nasty answers at the same time; here they are:

Tagging however will require certain semantical and cultural alignment. The level of knowledge also dictates the detailedness of search. SQL Server is too generic if you want to find something about SQL Server 2008 Service Broker - but you need that level of knowledge to be able to know the difference!
At the basis, agreed semantics are needed. Human beings simply call it a dictionary. The traditional dictionary experience is quite enlightening: new words spring up from informal usage, often from jargon language. This is the dynamic and "democratic" evolution of natural languages. As they become (very) common, the compilers of the dictionaries decide to include the new terms in the "official" language. Here an upper authority is required to provide a formal unambiguous definition for the new word.
Distributed, informal, continously evolving tagging (a bottom-up process) is enough for human interactions. On the other hand we'll need a formal, robust and agreed tagging dictionary with a consistent effort to develop and maintain it (a top-down process) in order to build semantic applications exploiting contents over the web.

Martijn Linssen is Enterprise Integration Architect within Capgemini. You can find him on Twitter. Paolo Saitti is Enterprise Software Engineer within Capgemini. You can find him on Twitter

Weekly digest of week 6 2010

In this week’s digest: There is a new younger generation: the iGeneration, schools shouldn’t block social network sites, we all know benefits of SaaS, but are there more benefits than just more low costs. And if you have been buzzing about Google Buzz, take a look at the special edition of the weekly digest about Google Buzz.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 5 2010

This week the big news that you can play Tetris on your TV, a demonstration of 3D with CSS, subscriptions are becoming more and more important and social search is about mobile and not about Google.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 52 2009

In the last digest of 2009: A look ahead in 2010 on browser trends, flexible packages, technology trends and the Groundswell. The Economist is getting social, Napster was a good thing for the music industry and Enterprise Microblogging has more practical use than Twitter.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

2010: Bazaar or still the Cathedral?

This period of year is the time to look back and especially look ahead. Therefore I challenge you to think about 2010: Will it be the year of the cathedral or the bazaar?
The title is borrowed from Eric Raymond’s famous essay [1] about the contrasting concepts of a cathedral – long in detailed planning, fully conceived of to a detailed extent, and fully constructed prior to opening; with the bazaar – a constant babble of contending interests and agendas, open to all and sundry.
The concept of the bazaar is the fundament for the Open Source community. Trends like ‘mass collaboration’ and ‘commons-based peer production’ even changed the World Wide Web from being primarily about the storage and retrieval of information into a fully-fledged basis for communication, social interaction and participation (web 2.0).
The new features of the digital age or network society really do amount to a basis for a fundamental rethinking about social interaction, communities, and collaboration. considering these features from a business point of view results in some interesting ideas. Let’s consider some.
After the great economic crisis of last year, many people lost their faith in the financial institutions. After the formal nationalization of all those banks which have been rescued as part of the general bail-out, there is a public demand to organize this in a completely different way. Tony Briant [2] referred to the mutuals, which are ‘friendly’, ‘co-operative’, ‘benevolent’ or ‘mutual’ societies, particularly the investment and finance organizations. The idea of mutuals, in the form of building societies, dates from the late 18th century when groups of people got together to pool assets so that between them they could eventually buy the land, materials and other resources needed to build a house for each of them. One of their key roles was to act as mortgage providers, balancing the funds they held as savings against the funds they provided to lenders financing their house purchases.
Combination of the technology and ideas of mutuals has been taken up by the financiers which results in the new form of internet-based mutuality. For the financiers it has proved to be the platform upon which a truly global, supra-national financial system can be established – able to evade any local or national control or other forms of regulation, simultaneously offering high volumes of near-instantaneous transactions at negligible cost. Imagine how this will change the financial system!

The basis of this new form of collaboration is its anarchic character, allowing a babble of different
agendas, free from central control – particularly government and other quasi-governmental bodies. It represents the alternative basis for cooperation and solidarity. Think about the health care system and even the government itself!

People might think that this has nothing to do with them for the coming years, except in case of some nice initiatives e.g.: c,mm,n.org, Nabuur.org). But think about your own organization. I guess this is like a cathedral, an hierarchical institution managed from the top. But is it possible to achieve the same results in a bazaar-like context?
I wish you all a great 2010 with a lot of wisdom. And if you have some moments of reflection during the holidays, think about what your role will be in the bazaar next year.

[1] http://catb.org/~esr/writings/cathedral-bazaar/
[2] http://www.opendemocracy.net/article/email/mutuality-2-0-open-source-the-financial-crisis

In 2010, Twitter will be the pulse of the planet

It's the end of year, a time of looking back, and ahead. A fun time to make predictions, and look back at predictions made earlier - although that usually is much less fun

I predict that:

Companies will have a Twitter identity just as they are supposed to have websites

Doing so, companies can prevent public outrage like this weekend's Channel tunnel drama
The real disaster there was not knowing anything. It took Eurostar on Twitter 20 hours to respond, and that amount of Tweets is still almost nothing compared to the buzz going on

Given the fact that the initial investment is almost zero, and the fact that an online presence is a requirement already. You do need a plan though, as for everything. And don't try to push old marketing failures down this new channel

Of course the effect of all that will be measured. No better way to visualise, than a great visualisation I say


With all that, and even without some:

I wish you all a great new year!

Martijn Linssen is Enterprise Integration Architect within Capgemini. You can follow him via Twitter or join him on LinkedIn

Weekly digest of week 51 2009

This week about the impact of social computing on public services, and the EU information society and economy, amazing mashups thanks to the BBC, cheap webcams being turned in an instant 3D scanner and iPhone users are delusional.

Light reading:

Weekly digest of week 49 2009

This week insight on how HTML5 will change the way you use the web, Google offering DNS services, Open APIs and Reputation-based security.

Light Reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 48 2009

This week a look at due diligence for SaaS and cloud computing, Salesforce.com releasing Chatter, did Wikipedia already hit its max and Pearltrees: bookmarks with a social twist (see also Capgemini’s review of Pearltrees which was published in April).

Light reading:

Weekly digest of week 47 2009

This week the release of Google’s Chrome OS, Chatter from Salesforce.com, Mozilla about speeding up the web and contact lenses with built-in virtual graphics.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 46 2009

This week items about The feature of the Web by Kevin Kelly, Google and others, color as a limited resource and return on investment in social media.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 44 2009

This week items about peace on Facebook, social media is not only helping social activists but also authoritarian regimes and a growing digital divide between those who are not connected to the Internet and for those who are and between those who share their information online and those who are not sharing it online.

 Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 43 2009

This week a virtual workforce found in Kenyan refugee camp, email will not be replaced by social media , youth cannot live without the Internet and how to protect your intellectual property.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 42 2009

This week again claims on why email is dead (or not dead yet), Sir Berners-Lee says the // in the URLs was a mistake and the complete history of Lemmings.

 Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

4 Myths about blocking Internet access in the enterprise

Some enterprises think that blocking Internet access for their employees is the solution to many of their issues. They think that productivity will be increased, costs can be saved, less security and legal issues will occur and, since the rise of Web2.0 and social media in particular: less damage to their reputation can be done. So if you are ever confronted with one of these four reasons for blocking the Internet access for your employees (or if somebody is using this argument to explain to you why your access to the Internet is blocked), you will know the answer.

Read more

Weekly digest of week 41 2009

This weekly digest is created to keep you informed about the latest developments concerning the topics of our community of practice. This week nice tools for PowerPoint to integrate Twitter in your presentations, top 10 web collaboration tools and a five minute presentation on how you can effectively visualize information.

Light reading:

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Three thoughts to guide your first social business steps

Again a piece on Social Media in the business since there are increasing signs that mainstream business is steadily starting to pick up on this. More and more I get the question, what should we do and where should we begin? Well, I believe three is still the magic number, even in the realms of new technology. So ponder this…

  1. Select a small area in your business where you can start with social media; how does it fit in your strategy and what new insights can the advances in (business) technology bring you in this phase of strategic decision making. 
  2. Make sure you architect and integrate your endeavor according to SOA principles with existing landscapes to ensure you get the maximum effect out of your old and new investments. Use your current systems, but be sure they are in order and able to do so. I.e. make sure you have a stable zen-garden to plant your new seeds in.
  3. Take your experimentation to the cloud, it’s safe, it’s scalable and it’s cheap… and it allows you to start experimenting  with cloud in your organization.

In my work at Capgemini as a Business Technologist, I apply new business concepts enabled through new technologies for (new) clients through an approach which has recently been labeled innoversion by Frank Wammes (contact him for more info). The pivotal idea here is that technology should be involved in Business strategy from the onset due to the inherent beneficial nature of new technologies to the business in creating new markets, new channels or new services or products. After all, where would a concept such as co-creation be without the recent advances in online technologies. There is nothing really new in this approach except the notion that technology should be involved in the earliest beginnings of strategic decision making. The advances of technology are too fast, too widespread and have too much revenue generating potential to be ignored or, as is still far too often the case, ignored until a later stage in the process. Technology, expecially under the notion of Business Technology has strategic value-adding potential and should be considered as such.

 The second vital notion we are operating under is that new technologies should and in reality will be combined with existing ERP landscapes. Currently we’re investigating the value of SAP Business Suite 7 to this respect. Social media, especially in its combination with Multi-channel retail, co-creation concepts and progression of CRM should allow for companies to renew their focus on generating more transactions on their current platform by enabling new forms of interaction. This should be the focus of platform vendors which in essence have been focusing on the efficient "management” of these transactions.  Here lies, in my opinion, the key to the success of any Social Media endeavor: integration! Integrating your CRM systems to allow for maximum utilization of customer intelligence. Integration of purchase to pay systems to allow for the efficient management of the (micro) payments you are aiming to incur. Integration of Social Enterprise software such as Salesforce is currently pushing to the market under its Service Cloud 2.

Experimentation with Social Business can be facilitated by cloud computing. Cloud would be the perfect opportunity for experimentation in this area due to its inherent nature, lack of vendor locking, and minimal impact in capital expenditure and thus budgets. A no-brainer really…

So there you have it; three easy notions to help you incorporate Social Media in your organization.


Niels van der Zeyst is a Business Technologist at Capgemini. You can follow Niels on Twitter http://twitter.com/zeyst or contact him directly via Niels.vander.zeyst@capgemini.com.

Weekly digest of week 40 2009

This week IBM is going after Google Apps Premier, employers should be social media savvy, mixed feeling about Google Wave and women, teens and seniors fuel the mobile web spike.

Light reading

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

The Death of Windows – Coming soon to a screen near you!

No. Not that “Windows”, (just couldn’t resist the sensationalist headline). Instead this refers to ongoing debate about the questionable relevance of release windows in the context of digital entertainment. Basically, does it still make sense to employ multiple release windows when nowadays almost anyone can get illegal copies of films and music, sometimes even before the official release date?

This is not in support of piracy, in any way shape or form, but it does beg the question that illegal file-sharing may be addressing a demand that is left unfulfilled by the entertainment industry, i.e. “unfettered, and inexpensive access to any content, on any device, at any time and in any location that the legally purchasing customer wishes to enjoy it”.

And just what is so difficult about that you might ask, but industry people will undoubtedly try to reassure you, that is exactly what they would like to see too, if not for those pesky pirates ( …and their Pirate Bays, P2P filesharing, and expectations of free online content by those leeching Freetards and other “Long tailed” miscreants, grumble, grumble & grumble ). I suspect the underlying problem to be related to release window mechanism and the creation of artificial scarcity in order to generate / stimulate demand and fat-head (as opposed to long tail) revenues for each release window cycle.

In a creative industry that is accustomed to selling the same content over and over to its customers, the release window mechanism has been a great way to maximize return-on-investment for each successful title. However, with digital media (i.e. perfect copies), and broadband Internet (i.e. near immediate global distribution), this release windows model has struggled with the insatiable demand and expectations of instant gratification from a consuming public that has tasted the cornucopia of ‘free’ content online. This surely indicates that time has come to reconsider these release mechanisms particularly for digital content (e.g. music, films, books etc).

A recent Forrester report and blog post about music release strategies, has proposed a new windowing model which takes into account the growing importance of “free” and feels-like-free versions of works; but even this model does not go far enough in my opinion, because ultimately, any lag creates an opportunity for further content leakage. Perhaps the best solution would be to do away with any form of release windows and other artificial delays, which only create more demand / opportunities for leaked content, thus allowing the full focus of anti-piracy measures to remain solely on mechanisms of illegal content distribution, after the fact.
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Jude Umeh is a senior consultant and enterprise architect within Capgemini, as well as an author, blogger and Fellow of the British Computer Society (FBCS). He can also be something of a rights management evangelist (but only when provoked), and you can follow his sporadic chatter on Twitter

Weekly digest of week 39 2009

This week (again) a lot of Google news (Sidewiki, Chrome Frame and the styleguide), Vodafone going social, Augmented Reality Markup Language and Generation V.

Light reading

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Social Business Evangelism

We have seen a lot of activity in the 2.0 space in the recent past, specifically in the social media arena. In addition to this, we have also seen a bunch of views, expressions and thoughts put down by leading industry experts and a majority of them have been around the social consulting landscape, acquisitions in this space, and experts moving into more focused social strategy & social consulting roles. Once again, we see that the importance is given to a lot of factors, in addition to just the social software per se. Most of the above actions are pointing to one phenomenon which being termed as Social Business Design.

Here are some of the lines I have picked from various sources:
Social business design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. The rise of the social web has taught us a lot about how we can significantly reduce the costs of collaboration and co-ordination inside businesses, and demonstrated the power of iterative, evolutionary processes driven by real-time data and user feedback. Social Business Design is probably the first effort to completely unite both the strategic and implementation components of a new kind of business. It is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today's emerging technologies and evolving operating environment.

SocialBusiness.PNG

Social Business Design is a concept that companies like Dachis Group and Altimeter Group are built on, and we definitely should give them credit for explaining the concept and making it as popular as we see it getting now. We are also now witnessing others follow suite, such as the India based 2020 Social calling it as Social Business Strategy; in fact Gaurav Mishra from 2020 Social has done a great summary of all the recent happenings in one of his recent blogs at Gauravonomics.

The entire point being made is that it is not just about the emerging technologies, but the significance of other aspects like guidance, approach, strategy, and design, etc and the value they bring, which is why one must give some attention and importance in understanding it. And if there is one term which encapsulates this, then it is Social Business Evangelism. Yes, I prefer calling it ‘Social Business Evangelism’ and define it as a philosophy consisting of a set of practices (including strategy & consulting services) provided by an individual or an enterprise to its employees or customers, guiding them in leveraging the emerging social technologies for transforming their businesses and achieving their goals in a way that is optimal and effective in nature.

Rather than concluding this, as an attempt to create yet another buzzword, I would like to explain why I prefer to use these specific words (social, business & evangelism) to describe the concept. These three words when put together brings out an expression which will allow businesses to transform for better in its entirety. The word ‘Social’ covers the human factor, the word ‘business’ is precisely the reason why customers are doing what they are doing and the word ‘evangelism’ is the philosophy that will facilitate customers in changing their business into success stories; and I think this philosophy-aspect is more important than anything else in any business. In addition, it will give intent to the entire approach of becoming 2.0 and will facilitate enterprises in becoming enterprise2.0. I would go with the Sameer Patel’s explanation of Enterprise2.0 - a state that the enterprise achieves by leveraging social computing concepts and technologies, to accelerate business performance - and Social Business Evangelism will steer these enterprises on their journey towards 2.0.

One might feel that I have completely left out ‘technology’ from this definition of mine, but to be honest technology is so much a part of our lives, that the need to give it a mention in here, just to indicate the important role it plays, is I guess a little redundant and that it being one of the key enablers, comes by default. We are already aware of how significant, technology is and how it enhances in the approach to 2.0. With the speed at which technology is evolving, what today constitutes as social technology might soon be the thing of the past and we will have a completely new set of tools; however the objectives of a business run by people towards success will always remain the same!

Some time back in May this year, I had posted about Social Media League, which was more about my view of a function in an enterprise that will act as a social media facilitation center providing all the guidance one needs inside the organization in benefiting from social tools. And this social media league acts more like a sub-set of Social Business Evangelism, where in, it complements the philosophy and has its focus on the internal environment and its needs.

Just as I was closing this article last evening, I observed a set of discussions taking place on Twitter around Enterprise2.0 & Social Business, with views coming from two distinct schools of thought and if definitions or terminologies really matter, or do the results speak for the terms we define. However I would say, to win that first customer of yours which may later show the results, you need to be very clear in what and how you define, with what you are trying to tell your audience in make them successful. So, even though I don’t encourage buzzwords, I do feel a good definition/explanation of what you suggest is fairly important.

I will close my post here, but would love to hear from you all on what you think about my views expressed above.

Nikhil Nulkar is a knowledge management consultant within Capgemini and is passionate about web2.0, specifically in enterprise2.0 & social media. Want to know what he is up to? Follow him on Twitter

Weekly digest of week 38 2009

The subjects for this week’s digest are: Google’s Internet stats and Google liberating data, Microsoft’s vision on the next-gen newspaper and digital contact lenses that monitor your health.

Quick links

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 37 2009

This week a more concise version of the weekly digest: 10 links with a description, and 5 quick links that are also nice to reads. Please let me know what you think of this format.

The subjects for this week’s digest are: Lifelogging is “the next step”, Pigeons beat broadband, Facebook releases Tornado, the real-time web framework, as open source and even better: Facebook enhances your intelligence.

Quick links

If you think that 15 links are not enough, please let me know. In the mean time you can browser my Delicious bookmarks for more interesting links.

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 36 2009

This week the Telelgraph published a list of 50 things that are being killed by the Internet, Gartner published the top 10 strategic technologies, McKinsey published research on how enterprises could benefit from web2.0 and research that showed that Perl developers are almost twice as happy as Visual Basic developers.

Social collaboration tools

Enterprise2.0

Web development

Tools

HTML5

Anonymity

Augmented reality

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Does eDisclosure / eDiscovery really equate to eDisaster?

According to the British Computer Society’s Information Security Magazine, eDisclosure is a time bomb waiting to happen, and the key question for many organisations should be: "how ready are we for any potential fall-out?"

This excellent article claims that the astounding growth of Electronically Stored information (ESI) means that Security and Search / Accessibility, not Storage, have become the biggest challenge for most organisations. However, due to an increasingly stringent regulatory and legislative environment, we are witnessing a definite increase in the number of requests for ESI, or eDisclosure, by regulators and the legal process. It also predicts that “eDisclosure related investigations, prosecutions and fines are likely to become more common”. So just what is eDisclosure, and what does it mean for most organisations?

First of all, Disclosure is, according to the UK Crown Prosecution Service, “one of the most important issues in the criminal justice system” which requires that “…full disclosure should be made of all material held by the prosecution that weakens its case or strengthens that of the defence”. In other words, all relevant material information must be disclosed by both sides in order to ensure fair-play, and in the case of electronic information this is referred to as Electronic Disclosure or eDisclosure (Note: This is also known as eDiscovery in the USA).

Secondly, The repercussions for any organisation caught out by eDisclosure could be rather severe, as it is often commensurate with those accruing from major information management / compliance risks, which may result in significant costs and fines; charges of non-compliance; and damage to reputation and stakeholder / customer confidence. So what can organisations do to address this very real challenge, and to mitigate the associated risks?

  1. Build and Increase Awareness– there is a surfeit of information about eDisclosure online, and a simple Google or Bing query will throw up loads of links. (Note the most relevant links are not necessarily those of solution vendors). Also there are several high-profile conferences and events that take place each year on this topic, (e.g. see the upcoming Information Retention and E-Disclosure Management Europe)
  2. Improved Data Governance – this should go without saying, but the number of enterprises that are lacking in this particular area is quite alarming in light of reported incidents of data breach / loss. Most organisations and their CxOs need to raise the profile and priority for a holistic information security / management strategy that encompasses ALL aspects of information risk (e.g. compliance and risk management, information audit, security and access control / monitoring), and that’s just for starters.
  3. Investigation of Solution Options for eDisclosure (i.e. Build, Buy, or Services) - Several vendors may claim to do this, but the key is to find one/s that address not just eDisclosure, (which really boils down to good data management, search and retrieval capabilities), but also all the relevant / impacted areas as listed above under Data Governance. In addition they must include policies and provisions for new technologies / usage scenarios (e.g. Cloud, Blogs, Wikis, plus Social Networking Media e.g. Twitter, Facebook, LinkedIn, YouTube etc.)

In conclusion, and in line with a previous post about Data Loss, eDisclosure is a BIG topic that affects all legal, legislative, regulatory, enterprise and technology stakeholders alike; therefore the right solution/s (including IRM like capabilities for access tracking and control) must be equally wide-ranging and fundamental in order to be effective.

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Jude Umeh is a Snr. consultant / Enterprise Architect within Capgemini, as well as Author, Blogger and Fellow of the British Computer Society (BCS). Jude is something of a rights management evangelist (when provoked), and you can follow / connect with him on Twitter

Weekly digest of week 35 2009

This week a lot of people were discussing what the definition of Enterprise2.0 (or Enterprise Karmic Koala as Ron Tolido puts it) should be, criticism grows on Apple and the iPhone and a whitepaper (PDF) by Tim O’Reilly and John Battelle on Web squared.

Social collaboration tools

Enterprise2.0

Numbers

Web development

Is Apple losing it?

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 34 2009

You probably know your hourly rate at work, but what about the rest of your time, the time spent not doing work: shopping, queueing, waiting on the phone, eating lunch, watching TV, drinking in the pub? Paul McCrudden decided his every minute was worth money, and set out to reclaim it from every company he spent time with over a six-week period this summer. Google is accelerating the web (again) with pubsubhubbub and Samsung Opens Up Their Cross-Platform Widget Interface To Developers.

Social collaboration tools

Web development

PubSubHubbub

General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 33 2009

Facebook was very prominent in the news this week: first with the acquisition of Friendfeed and then with the possible introduction of a special Facebook browser (which already was predicted on Capgemini’s Technology blog). Google introduced this week a lot of social features and even Apple seems to take social networking seriously.

Social collaboration tools

Facefeed

Rockmelt (The Facebook browser)

Social Google

Web development

Augmented reality

Mobile

Tools

General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 32 2009

This week: holograms you can touch and feel, a Social Media Apocalypse, what is customer experience, a fight on who unfollowed who the first on Twitter and information about the most engaged brands on social media.

Social collaboration tools

Customer Experience

Social Media Apocalypse

Research

Web development

Tools

General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 31 2009

This week almost 15 million people watched a wedding video, Apple removed Google Voice from the appstore which created an intense debate about the fairness of it, a publication about Gartner’s Hype Cycle and also there was something about collaboration between Yahoo and Microsoft, however that seems to have disappeared in all the noise about Apple.

Social collaboration tools A wedding (a great example of the viral effect of social media) Research Web development Apple AT&T and Google voice Augmented reality General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

ICANN (But U Can’t, Yet)

Starting spring of 2010, The Internet Corporation for Assigned Names and Numbers (ICANN) will begin taking applications for additional generic Top Level Domains (gTLD) that could see an expansion of up to 500 new domain suffixes (such as: .food, .drink, .books, etc.). So what are the implications for established online brands, Internet Governance, and Cyber-crime?

For one thing, an expanded set of gTLDs has long been positioned by ICANN as something that “will allow for more innovation, choice and change to the Internet’s addressing system”. This is well in line with ICANN’s founding principle to promote competition whilst ensuring security and stability. Also the expansion programme is being undertaken only after lengthy and on-going consultations with the numerous communities of stakeholders across the global Internet Community, (apparently the new gTLDs can be up to 63 characters in length, and will provide support for Chinese, Arabic and other characters), thus opening up the field more fully to a global audience. Furthermore, several organisations have apparently announced plans to apply for the new gTLDs. So what’s the controversy you might ask?

Well, according to this article, there still several issues / criticisms to be addressed by ICANN e.g.:

In summary, although there are still lots of issues / questions / criticisms to be addressed, the overarching goal of providing more choice, innovation and wider reach for the gTLD namespace is both laudable and to be encouraged. However, it must be done in a controlled manner in order to avoid any unintended consequences that could lead to irreparable fragmentation in the global Internet naming and addressing system.

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Jude Umeh is a senior consultant and enterprise architect within Capgemini, and he can be something of a rights management evangelist (only when provoked). You can follow him on Twitter , and his BCS blog

Weekly digest of week 30 2009

This week Nielsen presented results that teens are actually quite normal regarding media usage. YouTube drops support for IE6, Adobe released Wave and Google’s Wave is available from September and had an early release to build your own Wave.

Social collaboration tools

Social Media Cases

Rich Internet Applications

HTML5

Adobe

Tools

Web3.0

Google Wave

General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 29 2009

Chrome OS was still widely discussed on the Web this week, Safari is supporting 3D CSS, a 15 year old tells Morgan Stanley that Twitter is not for teens and a clear overview why you should not annoy Internet Explorer 6 users any further with upgrade notices.

Social collaboration tools

Social Media Research

Rich Internet Applications

HTML5

3D CSS

User Experience

Augmented Reality

Chrome OS

General 

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 28 2009

This week a lot of buzz around Google’s Chrome OS, the death of XHTML2 and perhaps also of IE and news and information about HTML5:

Social collaboration tools

Social Media guidelines

Rich Internet Applications

Tools

Browsers

HTML5

 

Chrome OS

General

 

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest of week 27 2009

Every Sunday I scan, collect and organize all my links I ran into the previous week and I send them out to our community of practice in Capgemini that is about SaaS, social collaboration tools, mash up applications and Rich Internet Applications. Since these links are public links there is no reason to not publish them here on our technology blog, especially since publishing them here will give more people the opportunity to read all the information. This week there was the introduction of the term Web Squared and the release of the long awaited new version of Firefox. Besides those two big events quite some buzz about HTML5, Government2.0, Michael Jackson in relation to the Internet and Augmented Reality.

Social collaboration tools

Rich Internet Applications

Mash up

Tools

Augmented Reality

Web Squared

Browsers

Government2.0

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest

Every Sunday I scan, collect and organize all my links I ran into the previous week and I send them out to our community of practice in Capgemini that is about SaaS, social collaboration tools, mash up applications and Rich Internet Applications. Since these links are public links there is no reason to not publish them here on our technology blog, especially since publishing them here will give more people the opportunity to read all the information. This week I used a shorter format to not overwhelm you with 100+ links. The category Augmented Reality I added last week, also returns this week, besides that there are three other new categories: Web3.0, browsers and Trends:

Social collaboration tools

Rich Internet Applications

Mash up

Tools

Augmented reality 

Browsers

Trends

Web3.0

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest

Every Sunday I scan, collect and organize all my links I ran into the previous week and I send them out to our community of practice in Capgemini that is about SaaS, social collaboration tools, mash up applications and Rich Internet Applications. Since these links are public links there is no reason to not publish them here on our technology blog, especially since publishing them here will give more people the opportunity to read all the information. This week I added two new headers: ‘augmented reality’ and ‘business models’, mainly because the content below the header ‘general’ was too much that it deserved to be split up in several subjects. If you have any other suggestions for input, please let me know.

 

Social collaboration tools

Rich Internet Applications

Mash up

Tools

Business models

Augmented Reality

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Weekly digest

Every Sunday I scan, collect and organize all my links I ran into the previous week and I send them out to our community of practice in Capgemini that is about SaaS, social collaboration tools, mash up applications and Rich Internet Applications. Since these links are public links there is no reason to not publish them here on our technology blog, especially since publishing them here will give more people the opportunity to read all the information.

Social collaboration tools

Rich Internet Applications

Mash up

Tools

General

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

Copyright, Digital Content, and the Internet

The second World Copyright Summit, which took place last week, at the Ronald Reagan Conference Centre in Washington DC, was a well attended and successful event that drew great interest from all key stakeholders in the 21st Century’s fast-evolving, global creative economy.

Note: This post is taken from the executive summary of a report I have written about this event, which can also be found here: World Copyright Summit 2009 - Report.pdf

The main objective of the Copyright Summit was, as stated on the conference tag-line, to explore “New Frontiers for Creators in the Marketplace”, and this was achieved by providing a platform for the stakeholders (represented in both speakers and audience) to engage with each other in a series of dialogues, interviews, discussions, keynotes and general networking. One immediate outcome from this has been the wider recognition of a few key messages, which are outlined below as follows:

1. Time to Change Copyright
Right from the very first keynote, on day one, to several sessions on the second day, it became increasingly clear that most stakeholders are in agreement over the need for some far reaching changes to be made on the current copyright system before it can become more effective in protecting and incentivising creative works in a dynamic digital environment.

2. Need a Central, Unified and Authoritative Global Rights Registry
The above was identified in several of the sessions as a key enabler towards a more appropriate and effective rights management mechanism in a global digital context. The key issues are global / technology related, therefore the solution would appear to lie in taking a unified approach to implementing what some refer to as a global database for content rights

3. Accelerate the Shift towards New Business Models / Mindsets
The Google Books Settlement was repeatedly held up as a prime example of the art-of-the-possible in reaching a constructive and satisfactory outcome for all stakeholders. This model may be more difficult to accomplish in other media formats, but the fundamental requirements of an open, collaborative approach / mind-set by all stakeholders is mandatory for success. It is also becoming clear that content in digital / non-physical forms may be more appropriately positioned as a collaborative service, instead of the product-unit-centric worldview of the pre-digital content world.

In conclusion, and on the above terms, this summit can be deemed a success, and CISAC -the event organisers, deserve a hearty congratulation for their commitment in putting it all together. However, it might even be more of a success if and when the mid - longer term outcome of this Summit leads to some concrete changes in the world copyright system; and perhaps in the evolution of an authoritative / unified global rights registry; as well as the adoption of a more collaborative approach, in both business models and mindsets, by the content industries and all other stakeholders.

It is this author’s sincere hope, and recommendation, that the next version of this Summit will see the inclusion of more representatives from the developing world, as well as the much over-looked consumer / end-user stakeholder group, (which includes: ordinary citizens, students and the younger, next generation of users), that will ultimately deliver the verdict on any / all future initiatives on copyright..

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Jude Umeh is a senior consultant and enterprise architect within Capgemini, and is something of a rights management evangelist. You can follow his Tweet-stream here

It is an attention economy, not a follower economy

If you are on some social networks you might notice that are different economics: the one who posts first, the one with the most posts, the one with the most karma (or kudos on other networks) and on Twitter there is the one with the most followers. However all of these economics are not about the first poster, or the one with the most followers or the superdude (or whatever obscure label one might get when one has the most karma / kudos), it is all about attention. Attention economy does exist and is creating bigger revenues than ever.

The fact that I have 600+ followers on Twitter does not mean a thing. It matters how much attention I can get them for my tweets. Mr Kutcher might be a bit more successful since he has 1.6 million followers, which is just a numbers game. If I only can get attention of 1% of my followers, it means that 6 people will read my Tweet and make an action. If Mr Kutcher can get attention of only 0.1% of his followers, it means that he got 1600 people who do something. This is just a game of numbers, however it might be clear that the number of people who are following you does not make the difference, nor the number of posts / tweets you produce on a certain platform,  it is about how many people you can really reach,  of how many can you get the attention and how many people can you inspire to take action.

Same goes for music, anybody can download a copy for free (which does not necessarily mean that it is legal!), however not everyone can make something that freely available into something that catches the attention of the public and is worth paying for. A great example is the iPhone application from the Presidents of the United States, you can download their music for free (again, this does not mean that you are performing a legal action), however they also offer a paid application in the Appstore for 5 euros. You can pay 5 euros for a box, a piece of user experience and listen to the music. The box is about creating attention and seems to be worth paying for, the copy of the music which is leveraged by the box is not unique and already available for no costs.

You can make money if you can create awareness and capture one's attention, you probably make no (or less) money on copies and on vague big numbers such as the number of followers. It just matters of how many time people give to you when you capture their attention.

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

How about a World Copyright Summit?

Judging from the recent brouhaha around piracy, (no - not the real kind), e.g. the Pirate Bay Trial / Verdict, anyone would be forgiven for thinking that copyright lawyers are probably the only ones making a killing out of this particular global crisis. It seems that the world’s copyright system, which served (some of) us so well in the past, may have become fatally compromised by the digital revolution, and emerging consumer predilection for free digital content (i.e. free as in beer).

It seems the time has come for some serious dialogue, and actions, to address the issues that threaten both existing content industries and emerging players. This is not about what some might call “stick n plaster” initiatives like DMCA, EU Copyrignt Directive or DRM; which essentially either only treats the symptoms, or kills the patient outright. Instead it just confirms the need for a forum that brings together all key stakeholders, in order to create a meaningful, practical and effective approach that will help address the failures of the copyright system, in an increasingly global / digital context.

The forthcoming World Copyright Summit will attempt to accomplish this very objective, in a two day event that draws from all players and stakeholders in the creative industries and the global copyright / digital content ecosystem. Although similar initiatives have been launched by various countries to address these same issues, from their own perspectives, (e.g. the UK Copyright Consultation), but this Summit, which is organised by CISAC, will be global in scope and coverage.

As you might imagine, this will not be an easy task, for too many obvious reasons to mention, but then neither is the current recourse to expensive litigation, almost at every turn, to settle disputes between stakeholders (usually between commercial and / or other stakeholder groups). This latter practice, if unchecked, could very well result in the imprisonment of pretty much every individual on the planet, as hilariously predicted in this Pirates Prisons video below.


Disclosure - Yours truly has requested an invite to attend and contribute to this debate at the Summit, and will aim to cover it right here, and on: twitter, Yammer and my other blog, so watch this space.


Going to The Next Web Conference

This week is The Next Web Conference this week and am I looking forward to it. Not often do I have the opportunity to see speakers like: Jeff Jarvis, Matt Mullenweg, Andrew Keen, Bradley Horowitz and Chris Sacca. Besides that, it is a good event to meet some people I have talked with online for months, but have never seen them in person.  As any proper conference about these subjects, there is W-Fi available, and therefore I will tweet from the conference (using the hashtag #tnw).

If you are at The Next Web Conference and you want to meet up, just drop a comment or a tweet, I will contact you! See you in Amsterdam.

Join us @ The Next Web Conference 2009

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

'IE8 is already obsolete'

As many of you might have noticed today Microsoft released Internet Explorer 8. Tristan Nitot (founder and chairman of Mozilla Europe) made the statement 'IE8 is already obsolete' in the podcast ICT Roddels (the podcast is Dutch in general, however the 1 hour session in episode 257 with Tristan Nitot is in English).

Why would IE8 be obsolete? Because IE8 has not implement at least three important things:

The implementation of canvas and the video tag in most browsers (except IE) makes it for example possible to do special effects in video via javascript and canvas. Which is really a great improvement and gets on step closer to a browser based netbook OS.

Microsoft has a hard time to keep up with the other players (Firefox, Opera, Chrome, Safari) in the market, especially since Microsoft stopped (or did very little) working on the browser for some time after IE5.5 / IE6.0. Can Microsoft still compete with the other players? Is IE8 already obsolete, although it has new features as accelerators, web slices and visual search? Is Tristan Nitot right when he says "old slow Microsoft"?

Rick Mans is Information Architect and a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

The no-brainer business case for RIA

Although the RIA seems to defy definition, its business case has become crystal clear. If you are still not convinced about adopting RIAs, then have a look at these great slides from this webinar by Forrester on Enterprise RIA adoption.

Wait, what do I mean "RIA seems to defy definition"? Well, the definition of the term RIA seems to be shifting continuously. It certainly no longer just literally means rich internet application. I have said before that RIA was becoming a synonym for website, because nowadays, people expect you to build an RIA when they ask you to build a website for them. Just yesterday, I attended a seminar about RIAs, and the keynote speaker was of the opinion that an important aspect of RIA is "cross-platformness". And I can only agree, because the capability to build an application only once and being able to deploy it on many operating systems and devices is definetely a big development and maintenance cost reducer: win-win.

Interestingly, the definition of the term Web Service is undergoing a similar process as its meaning is also becoming broader. Well, that is not entirely true, because the definition of Web Service is depending on the perspective of its beholder. Seen from a business perspective, a web service is a course granular thing that reflects a certain business process or transaction, for instance "payment". Seen from the perspective of a software architect, a webservice is a programming interface that provides a set of operations that can be invoked from anywhere on the web. Seen from a consumer's perspective, a web service has a much broader meaning: a service of a company that is rendered to them through the web, for instance "online banking". Each of these notions is essentially true.

Did you notice how close the perceived meaning of "web service" comes to the meaning of RIA when seen from a consumer's perspective? In any case, an RIA can significantly improve the quality of the service that is rendered to the customer, because the rich capabilities of RIA technology allows you to develop appealing and responsive web applications. Add the above mentioned "cross-platformness" to the equation and you get a no-brainer business case: RIA technology improves customer satisfaction and reduces cost. And if you pair RIA development with an Agile methodology (also a no-brainer) and rapid design & visualization, you can have your customers experience the first version of your cost reducer and customer satisfier within the month. No kidding.

The sex appeal of Web 2.0

Let's face it: the term Web 2.0 is as sexy as a brick (I originally wanted to put in "picnic table", but after reading this article that I came across on Fark.com, I changed my mind). The part "Web" is sort of mildly cool still, but the trouble is in the appendix "2.0". That bit just puts off non-geeks, and causes revulsion and almost allergic reactions at business men and women (their faces contort and they can hardly suppress a snort, well, okay, I might be slightly exaggerating).

Many people are using the term "Social Media" today in stead of Web 2.0. Social Media provides a nice umbrella for all collaborative technology. It comprises wikis, blog, microblogs and social networks. When it is wrapped in this new term, Web 2.0 definitely seems to be more easily adopted by the business. Although I believe that Web 2.0 has a broader meaning than Social Media, I can live with the new synonym.

The same thing happened to Extreme Programming, which has been having much trouble of getting adopted by the business. That's why the umbrella term "Agile Methodology" came into existence (it was first coined somewhere in 2001 by one of the pioneers in Agile software development: Alistair Cockburn). Geeks are good at inventing stuff, but tend to have poor creativity when it comes to naming their babies. That is because their iron logic prevents them from doing that. A name should reflect the exact meaning of the named thing, right? Wrong. Raw logic usually doesn't sell. You need to wrap it in something more appealing and add a few subtle frills here and there.

The bottom line of all this is that sex does sell, so that's why technology that has been around for ages, can all of a sudden become hot because someone gave it a sexier name. Look at the term Software-as-a-Service (SaaS), for example. As logic as a hammer, but would you say a hammer is sexy? Now, I wonder if "Cloud Computing" is a sexy enough wrapper.

What do you think?

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Mark Nankman is a UX Architect and Web 2.0 thought leader at Capgemini. His public brain waves can be followed on Twitter: http://twitter.com/mnankman

Microsoft Commerce Server in the cloud: a threat to Amazon?

After my conspiracy theory on SharePoint 14 overtaking SAP’s Netweaver in a recent blog post, another one popped up in my mind: “Microsoft Commerce Server in the cloud: a threat for Amazon?”.

Here’s the deal: Microsoft is going all SaaSy with their Microsoft Online, also known as BPOS or Business Productivity Online Suite. I had some discussions with Microsoft last week during an executive briefing in Redmond about the way I would like to see Microsoft moving: e.g. fully embracing online as their application delivery platform. Meaning that for instance I’d like to see a full version of Office coming out that runs in a browser and offers offline capabilities and full rich user experience. Consider Internet Explorer 9 or 10 as THE application development framework for Microsoft, a bit like WebKit or the Eclipse core framework.

Feeling Google breathing in their neck with the Google Apps suite, Microsoft started to offer some of their products as a hosted SaaSy product: SharePoint, Exchange, Communication Server, Dynamics, etc. It does make A LOT of sense to do this and let me tell you that this is THE confirmation to the enterprise that SaaS is THE way to go (I’m using too many capital letters, am I?). Why? Well if Microsoft is doing it, then it must be the way to go. With their sales and marketing army force, this is bound to be a sales success. So just let go of your objections against cloud and SaaS stuff (remember resistance is futile) and just accept it. Now that you’ve accepted it, what else can we SaaSify?

Exactly: Commerce Server! And hell it makes a lot of sense. Look, what is Amazon’s business? Right, e-commerce! Even more, they offer an e-commerce out of the box experience to everyone that wants to start their own online shop without the hassle. So if Microsoft would offer their Commerce Server suite as a SaaS solution with great adapters to backend systems like SAP ERP systems and figure out a way to get the way performing rock hard, then it could be an interesting option for enterprises to adopt this solution.

If only SAP would offer now their ERP system in the cloud, it would be a dream. Imagine a cloud data center where SAP has their ERP systems as a service and where Microsoft has e-commerce as a service, connect that together and offer it in some kind of pay-per-use model and you’re all set. You have the elasticity that you need to handle resource spikes during Christmas, you have a reliable hosting partner (MSFT/SAP) and a skilled systems integrator (needless to say: Capgemini).

I’d like to call this Double-E-as-a-Service: e-commerce/ERP-as-a-Service. Can I file a patent for this?

PS: Bill, Steve or Ray: if you are reading this, you can call my manager to hire me. I have some more conspiracy theories.

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Lee Provoost is a Cloud Computing Strategist and ERP+ lead at Capgemini. You can follow his ongoing stream of thoughts on Twitter http://twitter.com/leeprovoost.

Ahoy There Pirates!

Yes, this means you, you, and yes, you too. The only people exempt are those that can honestly claim to have had no contact with computing, Internet and mobile technologies, (and live under a rock for good measure), but even so I think they’d still struggle to prove their innocence on charges of file sharing.

Luckily the burden of proof usually lies with an injured party, or litigant, as is currently the case with the prosecution team in the ongoing Pirate Bay Trial in Sweden. This trial, in case you have been residing underground, was launched against the operators of Pirate Bay, (an online BitTorrent tracker website), who stand accused of contributory copyright infringement. If found guilty, the four defendants could each face a two-year jail term, and six-figure fines, just for starters. The case has attracted great public interest and media coverage over the possible outcome and implication for the global content industry (and for the unwashed hordes of ye olde file-sharing pirates & parasites. Arrrr!)

This is an interesting one to watch, if only for the unfolding drama, (I bet someone has already cornered the film rights), on which you can find further coverage here. The highlights, apart from this trial being the hottest ticket in town, include:

I can’t wait to see which way the dice will fall on this trial, which just replays the never-ending and titanic struggle between the old and the new in their efforts to win hearts and minds.

Finally, and on a similar theme, a major ISP in Ireland has agreed to block users from accessing music swapping websites, at the instigation of the Irish Recorded Music Association (IRMA). Interestingly enough, this might well prove to be a more effective method for reducing casual piracy than the Pirate Bay trial. However, it also opens up a whole new battle ground between ISPs and their customers, as the latter might very well decide to change providers, and / or raise a huge stink about some violation-of-human-rights or other. Watch this space.

The ISP Dilemma (adapted)

It seems of late that Internet Service Providers (i.e. ISPs) are facing some very difficult choices that could either completely change their business models at best, and / or undermine their ability to operate as independent, viable business entities at worst.

The biggest challenge by far is around the growing perception of ISPs as de-facto gatekeepers of the Internet, which effectively adds another layer of complexity to their traditional / core business. As a result, not only do ISPs have to deal with existing non-trivial issues (e.g. declining markets, convergent evolution via multi-play business models, and issues around increasing broadband / bandwidth consumption), they also have to contend with the fact that:

These all add up to a severe headache for ISPs, both now and in the future, therefore some of the options they might want to consider in dealing with these challenges, includes:

Regardless of which options, (or combinations thereof), are considered, it is advisable for ISPs to bear the following three points in mind:

  1. Do not alienate or irritate the customer - protecting the customer relationship and keeping their trust will be key to future success
  2. Resist excessive external pressures – Content owners need ISPs as much as ISPs need them, and perhaps even more so.
  3. Take the initiative – ISPs should be more proactive in creating customer-pleasing, regulator-friendly propositions and business models (perhaps by working closely with content owners)

In conclusion, although there is no easy way to prevent what is ultimately likely to be the natural evolution of the Internet, ISPs need to understand that these current challenges also provide great opportunities to evolve and embrace their critical niche in the emerging digital access / content ecosystem.

Disclosure: The above is an adaptation of a soon-to-be-published article, by this author, in Computing magazine.

Wanna get rich? Give away everything for free!

Just had a very entertaining discussion on Twitter with my colleague Rick Mans about the definition of Cloud Computing: whether the pay-per-use model is an essential part of this cloud thingy yes or no. Rick ended with a nice reply:

twitter_free.jpg

I know I'm taking it now a bit out of its original context (but that is also as a punishment to Rick for his hideous background :-p) but I'd like to disagree with that. "Free" sure is a business model and you can get incredibly rich by adopting it...

Whether you can or cannot enjoy Monty Python is just a matter of taste, but if you do, go check the Monty Python channel on YouTube to check some content. With 74.000 subscribers and 1.7 million channel views you'd probably think that it eats away of the Monty Python DVD sales. Why pay for it if you can see a lot of it for free on the internet?

An article on /film tells a different story: sales of Monty Python DVD's raised with 23.000 % and reached the number 2 spot on Amazon's best selling list!

I beg your pardon? How is it possible that even by giving away everything for free, you still generate loads of sales? Apparently by triggering the interest of people, by letting them savor the high quality of their productions, by treating the consumer with respect (I'm sick and tired of reading that piracy is a crime when I am in a movie theater, I paid for the ticked damned!) and by putting links to an online store where you can buy their DVD's, they did the trick.

Just wondering how this could be applied to the software business...

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Lee Provoost is an emerging technologist with a focus on cloud computing strategy and ERP+ lead at Capgemini. You can follow his ongoing stream of thoughts on Twitter http://twitter.com/leeprovoost.

Tech predictions 2009: Dead of the money making core product

Selling your product for money is a very normal business model. If you make a product it will cost you some money and to make a profit you'll ask more money for the product than you spend on manufacturing it. The same goes for services you offer. However your product is very seldom unique and if you are selling a not unique quite homogeneous product, you should not ask money for it. You should offer it for free to your customer.

Customers will not buy your product or your service since it is 2 euro's less expensive, customers buy your products since ancillary products and services add value to your product. Therefore let customers pay for the ancillary product and not for the core product itself. Also there are more ancillary products to think of than core products, so perhaps you could even earn more money with those products than with your core products (seems to be something like The Long Tail again).

This is not a revolutionary business model: Ryanair offered som of their flights for free (or very low prices) and they are planning to earn money completely based on ancillary products (which already was not quite new, since KLM used to have some money in the Hilton Hotels). Zappos (online shoestore) has a brilliant story around it that someone phoned them asking where they could order a pizza and the employee of Zappos provided them with five numbers they could order pizza from (not an ancillary product though, however very good for Zappos reputation). And the newly launched service Rypple (which is for free) does offer an awfull lot of service and direct interaction concerning their service. When I used it the first day I already got some extra followers on Twitter and a good mail conversion with David Priemer from Rypple about the service and its possible improvements.

Your core product will be your lead to sell the ancillary services and products that make the real money and gain marketshare.

The Long Tail is not a fail

Anderson downgrades Long Tail to Chocolate Teapot status:

"The end came quickly," as authors of morbid weepies like to say. On Monday WiReD magazine editor Chris Anderson effectively admitted game over for his "Long Tail", the idea he's been dragging so lucratively around the conference circuit for the past four years. In as many words, he downgraded it from "the future of business" to something that's, er, not very helpful for your business at all.

Off course there should be a bit of nuance in this quote from The Register: The Long Tail can be the future of your business as well it can be not very helpful for your business at all.

The Long Tail used to be something of mythical proportions making the mass market approach something dirty that was doomed to fail. However the mass market approach does work as well as The Long Tail does (and they even work well when you apply them both on the same market). What you should keep mind in:

  1. The market in which you operate
    Some markets are not for The Long Tail, that is not something bad, that is just a fact. Some markets are better off with a mass market approach and you should not feel bad about that.
  2. Your business
    Not all businesses have the ability to adopt their business models and their processes to The Long Tail. It can be very hard to implement The Long Tail concept and still be cost effective (most common result of The Long Tail concept is that costs will increase harder than the revenue). A kind reminder: The Long Tail is not only about maximizing profits and earning tons of money, it is also about getting a larger audience for your products and services.

Do keep in mind that The Long Tail can work, however it does not work due to the fact that you are applying a myth to your business. It does work when the market allows it and when your business has the ability to implement The Long Tail in a cost effective manner.

Tech predictions 2009: Information filtering and behavioral targeting are the new gold

Clay Shirky mentioned it some time ago "It's Not Information Overload. It's Filter Failure". And he is right, currently there is so much information that it is hard to filter it correctly to come to the information you need (Well it is not hard to filter it, it is hard to find a filter that fits your needs). Not only will you have this issue in your RSSreader or your inbox, you'll also experience it when visiting websites.

Not only website visitors will experience this issue, website owners will experience related issues. Due to the fact that the visitors cannot find the information they are looking for they will either stop looking and do nothing or will contact the organization of the site via another channel that is more expensive (a call to a helpdesk costs approximately 7 Euros for the helpdesk owner). The result however is a bad user experience for the visitor. Visitors will either not visit the site again and will try to find another more userfriendly site or they will only use the more expensive channel. Both results are not pleasing for neither the owner of the website (resulting in more costs and perhaps even lower revenue) nor for the visitor (bad user experience and wasting time on another channel than he initially prefered).

Therefore information filtering as well as behavioral targeting is the big thing for 2009. It will enables the visitor to get to the information he needs within the amount of time he wants to spent to look for this information. By customizing the website in run time on the personal needs of the visitor the site owner is able to create a nice you experience and the website owner will save money by having less phone calls and perhaps even earn more money due to the fact the visitor is seduced by some products he really could use that pops up thank to behavioral targeting.

The 2008 "it" list

While all our colleagues (including us) are doing bold predictions on what will be hot or not in 2009, let’s take a quick recap of what was hot in 2008. In a true Web 2.0 collaboration fashion we (@mnankman, @rickmans and @leeprovoost) discussed through Twitter the candidates and collaboratively wrote this blog piece using Google Docs. True, our personal top threes might be biased since we are looking at the domains that WE are interested in, but that’s also why we call it our PERSONAL top three :-)

Rick Mans (follow me on Twitter @rickmans)

TweetDeck: If I have to twitter without TweetDeck I feel lost. TweetDeck is the best tool there is to Twitter, especially when you follow more than 30 people. These are the killer features of TweetDeck:

Minggl: Minggl is a real timesaver, it is my PA for my social networks. This way you can manage all your connections without having to take care of any tool. It is easy to tag / group people and to define who will receive which message and who can see which data. Besides this functionality Minggl also offers a tool for social annotations on sites (or parts of sites). These sites can be any site which is available at the WWW or at local servers. You can decide who can see your annotation on the site (All Minggl users, all connections, some connections). The annotations can be display only (“social graffiti”) or it can be complete separate social applications in which users / connections can interact with each other. I am still getting used to it, however I see great power in these kind of tools.

Sproutbuilder: Sproutbuilder is the future of web development, you do not have to know any coding language. The only thing you need is your mouse to click your sprout (widget) to its final stage. Creating mashups? Absolutely no problem, select the components you need and again drop and drag and click to get your widget to its final stage.

Lee Provoost (follow me on Twitter @leeprovoost)

Animoto: One of my favorite applications of 2008 and also one of the few ones where I actually paid for a pro account! You give them pictures (upload or through Facebook or Flickr), select a song, highlight the pictures you find most important and Animoto delivers you an impressive photo video with awesome effects. Not happy with it? Remix it! Recently they've added the feature to add texts to your movies, something I quite missed. For the ubernerds amongst you: Animoto becomes even cooler if you know that it has been fully built on top of the Amazon cloud! Boo Yah!

Facebook redesign:I admit, I'm highly addicted to Facebook and an early adopter of their Facebook Mobile. However, I started to dislike more and more Facebook for the very reason that made Facebook big: the applications. I am in Facebook more for the conversations and staying in touch and barely use applications. So I got pretty annoyed with the fact that the applications were really cluttering up the profile pages and made some very tough to load. The Facebook redesign put the user and the conversations (wall) central again and put the applications to the background. Add to that the Facebook chat and that's why nowadays Facebook has replaced a lot of my email conversations and did me ditch my MSN messenger and Skype. Now I'm a happy farmer with Facebook messages, Facebook chat, GTalk (over Gmail) and Gmail itself.

blip.fm:The best way to describe this gem is: Twitter with music. Same interface, same concept, same character limitation but you express yourself rather with music than with your tweets. I manage to resist for quite a long time since I know from myself that I'm very easily hooked up to things like this, but @alkronos' influence was stronger (damn you!). Now I'm blipping my way through cyberspace while getting to know tons of new songs. The concept is pretty simple: tell blip.fm what kind of bands you like and they present you with 30 likeminded souls (or DJs). Since they should have a similar taste for music, you suddenly get to know a whole bunch of artists and songs you've never heard about, but that you quite like.

Mark Nankman (follow me on Twitter @mnankman)

280Slides and other cool sassy (read: SaaSy) stuff: 280Slides uses the Cappuccino Web Framework, but that is not why I like this product so much. I like it because it looks great, it works great, does everything anyone would ever need in a slide tool. And the best thing is that you don't need to install anything besides a Web Browser. No worries about having to install updates, and no worries about backing up your slides. Of course, that can be said for all your sassy software. Here's my new credo: don't worry, be sassy!

Webkit for the incredible penetration I believe it is going to get next year: I am impressed by the number of products WebKit is currently being integrated in. This ubiquity makes WebKit a platform that cannot be ignored. I predict that this ubiquity will further increase in the next years, making WebKit one of the most important platforms for SaaS application development. Currently, developing SaaS applications involves lots of Ajax coding, and we all know about the browser compatibility struggle. Every Ajax application that does more that saying "Hello World" will have an if statement somewhere for checking the browser vendor and version. What if you could simply develop for a single platform and being able to run the application everywhere. Allright, there are several alternatives for achieving that, but who would have thought that WebKit would be one of them.

Dell Inspiron Mini (basically any Netbook, because these devices have huge SaaS potential): My ideal netbook is affordable for everyone (wow, how communistic of me), boots up in mere seconds, has long battery life (see, I am green too), is small and light enough to make it REALLY portable but also just big enough to keep it usable. Also, a netbook gets you online in a few seconds. These qualities make the netbook the ideal device for delivering SaaS. The netbooks will be the devices to deliver SaaS to the masses, mark my words. ISP's are already giving netbooks away for free with their internet connectivity plans.

We encourage you to disagree with us and drop your 2008 favs in the comments below.

Rick, Mark and Lee

Tech Predictions 2009: Music-As-A-Service (…at last)

The title says it all, and I believe that 2009 will be the year in which we start to see some real music-as-a-service propositions come to life. Although some existing online music services may claim to be already providing “music as a service”, but such services are often limited in one way or another. To my mind, a real music-as-a-service proposition would be able to supply: any music, any time and on any device, perhaps in a model akin to utilities e.g. water / gas / electricity.

The technology components to deliver this vision are already available today, and several trends in online music provision / consumption lend further support to this outcome. However, the biggest stumbling block remains the ever so excruciating process of license negotiation with rights owners, but even that is slowly becoming less of an insurmountable task given the number of online music services that can boast of content from all four major music labels and numerous Indies. So I can predict that it won’t be long before we see a proposition that offers real music-as-a-service; and one of several exciting fall-outs from this could be mega mash-ups of music content distribution and channels with a multiplier network effect (Think Rock Band meets Pop Idol meets Virtual Worlds, with an Alternate Reality Game ARG thrown in for good measure). You heard it here first.

Tech Predictions 2009: First convict for hacking into a cloud

The year 2009 will definitely see much cloud accumulation. Cloud computing is a hard to miss trend. Gartner ranked it #2 in their top-10 of tech trends. Let me list some noteworthy clouding initiatives that got to my attention:

Microsoft has already announced their own cloud (Azure). This cloud which will likely see some impressive applications in 2009.

Amazon recently announced that their Elastic Comput Cloud (EC2) now also runs Windows, allowing for cost-effective deployment of applications built with the .Net platform.

Oracle and Intel are collaborating on cloud acceleration to enterprise speed and possibly demo their first results in 2009.

Apanta - known for the popular Ajax IDE "Apanta Studio" and the incredible serverside javascript platform "Jaxar" - has now also introduced a Cloud that can run Javascript and do serverside DOM magic. This cloud has one very compelling benefit: it allows for very flexible mobile apps. If a device isn't powerfull enough to do CPU intensive stuff such as graphing, it could choose to simply do that in the cloud, using the same Ajax code!

There will be many more in the coming year. No doubt about it. The people on the ground look up in awe and wonder whether they should put their trust in these Clouds. Myself, I have no worries whatsoever. The benefits outweigh the risks. Clouds will reduce cost while increasing storage, automation, flexibility, mobility and innovation. Sure enough, these clouds will also attract hackers. To them, the clouds look like huge, very irresistible nuts, simply waiting to be cracked. Therefore, I predict the first cloud hacker to be convicted in the year 2009.

There is no such thing as a phase two

When developing enterprise 2.0 solutions there is no such thing as a phase two in which you can do product enhancements that are left out in phase one. If you did not start with a proper enhanced product or service within your E2.0 environment that has value for your colleagues or employees, you will deliver a bunch of code that can be redirected to the scrapheap.

In E2.0 you have to create services that add value, in Web2.0 you cant ake the risk of not doing that. Why is E2.0 so strict? Simply: your target audience is way smaller and mistakes aren't tolerated in E2.0. In Web2.0 you create a poorly interface or service and people still will adopt it (Twitter is one of the best examples, it had structural outages, a poor interface and still the community was growing). Besides that E2.0 does not equal Web2.0. Just building your E2.0 solution is not enough, as Thomas Vander Wal said in his Tale of the two tunnels :

Many organizations initial believe that Web 2.0 tools will take off and have great adoption inside an organization. But, this is not a "build it and they will come" scenario, even for the younger workers who are believed to love these tools and services and will not stay in a company that does not have them. The reality is the tools need selling their use, value derived from them, the conceptual models around what they do, and easing fears. Adoption rates grow far beyond the teen percentages in organizations that take time guiding people about the use of the tools and services. Those organizations that take the opportunity to continually sell the value and use for these tools they have in place get much higher adoption and continued engagement with the tools than those who do nothing and see what happens

For example: I overheard a conversation concerning a portal that should be build within a company to help employees with their work live balance. This portal would contain, in phase one, only functionality to plan a trip from location A to B and would provide a comparison on different transportmodes (phase two would have more functionality). Imagine you being at home starting your day with planning how you could get from your home (location A) to a customer (location B) and you start planning with the tool provided on the internal portal: You first have to startup your company laptop, than connect via VPN to the company network, go to the portal and than plan your trip. Or what you also could have done was going to a public site that is offering exact the same service and plan your trip (without using VPN, without your company laptop, you can even use this public application via phone).

It might be clear that there will not be a phase two for this portal project. Simply because it does not add value and the adoption rate in phase one is too low (if any at all). If you are planning to build an E2.0 solution: add value, sell value, sell value, add value, sell value, sell value, sell value, add value (this process is should be repeated over and over again).

FirstTuesday: The Entrepreneur’s Ball

On Tuesday evening, I had the distinctly heady experience of speaking to an audience of some 100 Entrepreneurs, Investors and Service Providers in an event to “Celebrate the 10th Anniversary of UK’s Internet Industry”. This informal event, organised by the eponymous FirstTuesday.org, consisted of three brief panel discussions (focusing on the past, present and future of the Internet), and interspersed with severe bouts of furious networking (the primary goal of the event) between attendees. The representative panel members included: Peter Whitehead (Moderator and FT Digital Business Editor); Sean Phelan (Entrepreneur and founder of Multimap); Julie Meyer (Investor and founder of FirstTuesday & Ariadne Capital); and yours truly (Service Provider and Capgemini Consultant).

Some key take-outs from the event include:

1. Capping the Crunch on Investment – With potentially less money available, entrepreneurs and start-ups must be ready to ‘bootstrap’ their own business development in order to ride out the current dire economic situation, and to prove the viability and resilience of their business models

2. Successful entrepreneurs never say die - The next wave of successful Internet businesses start-ups will be the ones that can adapt and survive even in adversity (such as in the post ‘dotcom bubble’ era).

3. Technology won’t stop evolving – from the static / info-centric Web1.0, to the hyper-collaborative web2.0 and potentially contextual / dynamic WebN.0; it seems that technology-enabled change is definitely here to stay, therefore we (i.e. the entrepreneurs, investors and service providers) must evolve our models accordingly

4. The role of service providers – In my opinion, service providers should lead the way in enabling and supporting their client’s entrepreneurial efforts and business transformation goals based on a clear vision and broad industry experience / expertise. Our approach might include:

The TechnoVision 2012 – This concept describes how and why service providers must have a comprehensive perspective on the evolution of technology, as well as its likely impact on their client’s business and the way they work. This is supported by initiatives like RAIN (RApid INnovation), RDV (Rapid Design & Visualisation) and the ASE (Accelerated Solutions Environment)
• Thought leadership - Capgemini’s CTOs and subject matter experts have become authors, and evangelists for change, with several books published on various forward looking and game changing topics like: Mashups, Mesh Collaboration, 21st Century Business & IT Communication, Wealth Management and The World Beyond DRM.

The question then remains as to whether service providers like Capgemini, and other similar organisations, should invest time and effort in supporting entrepreneurs and start-ups, and if so what would be the best way to go about it (in light of lessons learnt from the ‘dotcom era’)?

There is no easy answer other than to highlight the fact that; given the harsh economic realities of a changing global business environment, it might be prudent or even vital for all segments of developed economies to invest more resources towards realising a coherent framework for a truly global digital economy, based on a more evolved concept and interpretation of intellectual property rights. Basically, not everything will be free, open source, or ad-funded in tomorrow’s digital economy, much as we might wish it to be so, and I welcome any observations to the contrary.

In conclusion, I thought this event was an excellent networking forum for entrepreneurs, investors and other Internet / start-up cognoscenti in attendance; and I also met a couple of attendees with really interesting ideas which I can’t reveal here on pain of discomgooglation (yes, it is a word). I would gladly recommend it.