Capping IT Off
Author Archives: Steve Jones
Mastering Clarity. Why your MDM pitch deck should have 3 points
At the IRM MDM Summit this week there is one element that is coming up multiple times, sometimes because people have got it right and other times because people have got it wrong. There is a wonderful phrase ‘Brevity is Wit’ and of course the famous Blaise Pascal quote ‘I apologise for writing a long letter, I didn’t have time to make it shorter’. The same applies to your business case and communications pack on …
Why Information matters more than process
There have been several surveys this year indicating that the spend in IT has shifted away from transactional applications towards information. Why is this? Part of the reason has to do with the acceptance that ERP solutions are, like SaaS, best done by delivering a vanilla technology solution and adapting the business. Linked to this is that with the past decades of investment in transactional applications most organisations have most functional areas already implemented so …
Why the CFO should care about MDM
I was quoted a few times in the FT today around the topic of what the CFO should be worried about. I thought it might be worth expanding on a couple of things as they might help people trying to build their MDM business case. The first article is around outsourcing and the challenge for the CFO that this presents. The basic concept is that while outsourcing functional aspects of work is clearly a good …
What US Daylight Savings tells us about Mastering Time
Do you work with live in Europe and work with folks in the US? Or live in the US and work with folks in Europe? Have you noticed how all your meetings appear to be at the wrong time with people dialling in an hour early or late? Welcome to the finest example of why mastering time really matters. In 2005 the US Congress had an idea, an idea that they could be more energy …
Maximize the Effectiveness of Real-Time and Social Marketing Campaigns with IBM InfoSphere Master Data Management.
Date: Wednesday 21 March 2012 Time: 8:00 AM Pacific Time / 11:00 AM Eastern Time (North America), 16:00 Hrs CET (Central European Time)– the time is updated to your calendar once you register Duration: 60 minutes Featured Speakers: Jon Case, IBM & Steve Jones, Capgemini Don’t miss the opportunity to take part in a webcast on MDM with IBM where Steve Jones – Capgemini’s global MDM Lead will be showcasing Capgemini’s MDM Campaign Management Solution …
MDM: The difference between a data model and a information rule
When designing transactional systems you often look to represent the business model in the data model, this is a basic premise of most ERP models. If you have a rule, such as ‘communication adresses only apply to individuals” then you just create the communication addresses as a child object of your ‘individual’ table. This is what Siebel does for instance. This is fine, but means you need different types of preferences for different channels and …
Treating your customer like an individual not a transaction
One of the key questions I get asked on a regular basis is ‘why does it matter’ with regards to identifying a customer as an individual rather than within a specific channel or system. Now beyond compliance issues that are obvious the real driver is around better customer engagement, but I’ve struggled to come up with a really concise picture on what this really means. Well over at Capgemini Consulting they’ve a nice view on …
MDM: Making Information Dance around POLE
There are three broad types of information model Operational - optimised for transactions Analytical – optimised for querying Mastering – optimised for federation The point is that MDM isn’t about optimising for either Analytical or Operational models its set up to model across all of these domains, multiple different types of Operational model and multiple types of analytical solutions. This means that good MDM models are those which are portable across operational environments and which can transform …
MDM: Mastering Campaign Management
I’ve talked before about Mastering Social Locations and what you can do with Geo-fencing and that we are developing a solution to enable companies to actually start doing this for real in a repeatable productised way. Technically we demonstrated this at IBM’s IOD conference in Las Vegas last year and today we’ve released a joint whitepaper with IBM on exactly what the solution does and what benefits it delivers to customers. The paper MDM: Mastering Campaign Management talks …
Christmas MDM – How Santa does it
Here at Capgemini we take Christmas seriously, very seriously, that is because unknown to the world’s children, a major part of Santa’s Christmas operation is run by us as a BPO (Business Process Outsourcing) in sector specific solution CPO – Christmas Process Outsourcing. Clearly the actual present giving and list reception remains in Santa’s extremely capable hands but he is a busy man and the population of the world’s children is ever growing which means …





