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Capping IT Off
Author Archives: rpatel
Google Doodles: the future of technology brand marketing?
We’ve all seen them and have our favourite; personally the Pacman Doodle last year was my favourite; but is Google’s ever changing logo showing the future of brand marketing to technology companies? Silicon.com ran a set of photos showing the evolution of the Google Doodle from a corporate logo to using it as a tool to launch Google Instant. On seeing it, I started to think, which other technology company would be so daring with …
Who is the next Martha Lane-Fox?
Today is International Women’s Day and to celebrate this last week the Capgemini’s Women’s Business Network held a special event where the guest speaker was Martha Lane-Fox. Martha talked about her work building lastminute.com, her involvement with Lucky Voice and her current work as Champion for Digital Inclusion. Sitting listening to her talk on how she helped to create one of the most successful online businesses inspired me to wonder why aren’t there more women …
Winner IT industry blogger of the Year
