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Capping IT Off
Author Archives: Rick Mans
Enterprise Social Media – The hidden treasure
For the Social Business Convention I did a presentation on the value of Enterprise Social Media. It shows a very clear way of calculating the benefits of enterprise social media. There are two different types of benefits mentioned in this slidedeck: Benefits that create a cognitive surplus Benefits that create a direct benefit (often cost saving or increase in revenue) Direct benefits Direct benefits are often very contextual, and since examples of these cases would only …
f-commerce: the mismatch with the traditional retailer business model
There is a lot to do about f-commerce lately, especially the closing down of some Facebook storefronts of big retailers. Of course there are people telling that commerce on Facebook doesn’t work (and of course never will work in their views) because Facebook is different and without understanding their own comments, they hit the nail on the head: “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where …
How Google+ Will Get To 1 Billion members
Google just announced Search in Your World on their blog, which is basically search in Plus. This might seems obvious, since Google is a search company, however it might be vital to get to 1 billion users and to become the dominant Social Network. Over a year ago I wrote on how Facebook could finance its growth to get to 1 billion members. There now is a new player on the rise (even though on the rise is …
API, why, how and where is the money
API is short for Application Programming Interface, it is a way to communicate with something without having to use the website or tool of the specific service. Often is about the exchange and manipulation of data (such as most apps for twitter on iOS and Android use the Twitter API). Basically APIs are (becoming) the Ducttape of the Web and a vital part for its success. There are many reasons for people to start with an …
Why Facebook isn’t a social network anymore
Facebook f8 is today and timeline was launched. Timeline is a new way to represent all the information you shared on Facebook, or actually: it isn’t. It is not just your data, your places, your pictures and your videos. It is you. Timeline is the thing that Facebook just made not a social network anymore, Facebook even move away from being a platform. Facebook is now about you, it provides you with the ultimate life …
IT Spring – So this application is your friend?
This article is created together with my dear colleague Mark Smalley. Mark Smalley is employed as an IT Management Consultant by Capgemini in the Netherlands and also works for the not-for-profit ASL BiSL Foundation, where he is Director of International Affairs, promoting best practices in management of information systems around the globe. He writes and speaks on application management and related topics (ASL, BiSL, IT Governance, Business IT Alignment) on a regular basis and has …
The issue Google+ cannot solve: forcing common names
Google is currently deactivating numerous accounts on Google+ since they claim that those accounts aren’t using real names. In a conversation Robert Scoble had with Vic Gundotra acknowledged that Google has made mistakes in its first pass with Google+. But he explained that the requirement to use real names is an attempt to set a positive tone, “like when a restaurant doesn’t allow people who aren’t wearing shirts to enter.” Or as Vic elaborates further: …
Overcoming your Social Media ROI phobia
We’re in the I Love Lucy era of social-media marketing, a golden age of unaccountability. That is one of the opening sentences of a very nice article of Fast Company on Social Media ROI. It shows how some companies are using social media though when it comes to measuring ROI (return on investment), it seems that quite some companies don’t feel the need to do it. The only reason they are likely to have is that they …
Going beyond 150 friends, going beyond Dunbar
You cannot have more than 150 friends on your social network so all people you follow beyond this number cannot be an actual friend, is not directly useful and you cannot process the extra information they provide to you. At least, that is the thing some people claiming since they say: you are cognitively limited by Dunbar’s number. If your goal is to only have real friends on Twitter, as in people you really know: you know …
The ‘Go where your customers are’- myth
Social Media changed service towards customers. Not only you have to service your customer in the old conventional channels, but also many new channels in social media which are completely owned by other people than yourself. However it doesn’t mean you have to cover all channels. Don’t just go where your customers are Expectations versus possibilities As every company your customer service qualities and resources are limited. Either this might be just a simple result …
Winner IT industry blogger of the Year
