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Author Archives: Lyndon Cerejo

Lyndon Cerejo

About Lyndon Cerejo

Lyndon Cerejo is a certified user experience strategist at Capgemini with a successful track record with clients including Allstate, American Express, Coca-Cola, General Motors, Merrill Lynch, and Walmart. His key areas of expertise are user experience analysis, information architecture, rapid prototyping, usability testing, online strategy & marketing. He is the co-author of marketing.com - a book about marketing adaptations on the Internet.

User eXperience (UX) on projects: how late is too late?

A common complaint from UX professionals is that they are involved too late in the project lifecycle. The stage when UX resources are involved will determine what they can do for the project, and in turn, the impact they can have. While it is best to involve UX from the beginning, in reality that does not always happen. How early is early enough, and how late is too late? Looking back, I have typically seen …

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| Posted on September 16, 2011 by Lyndon Cerejo in User Experience | Leave a comment