Capping IT Off
Author Archives: Robert Fransgaard
User Experience Design in a Social Enterprise Environment: A Consistent Experience
In the previous article User Experience Design in a Social Enterprise Environment: Connecting The Dots I covered how to look more holistically at the building blocks of a Social Enterprise to make it a single coherent experience. In this article I will be looking at how to create consistency that extends beyond the corporate firewall and into the public web. An equal brand experience for all A difficult aspects of all social media initiatives is …
User Experience Design in a Social Enterprise Environment: Connecting the Dots
Social Enterprise is an exciting concept and in a series of blog posts I will share some tips on how to make a desirable and productive user experience for The Social Enterprise. What is The Social Enterprise? The Social Enterprise is not a technology or software, it is a concept that refers to an organisation that is fully connected and where all things are digitally integrated with each other using what I call The Social …
Event-driven relationships
As human beings our ability to maintain meaningful relationships is limited to 150 friends at most. This number has remain consistent over the history of mankind and the hundreds of Facebook, YouTube or Twitter friends we have has not changed this fact. And this doesn’t sit well with the social media mantra that we hear over and over again: Companies need to start a meaningful conversations and relationship with their customers. But what if those …
Sharing to the Social Enterprise: Is it time to add a “Yam It” button to your site?
Since SalesForce’s annual conference DreamForce 2011 there’s been a lot of buzz around the Social Enterprise and rightly so. Social media is needed in a work environment to make the digital work surfaces relevant to employees who by now are used to being able to share with friends in their own time; why shouldn’t they be able to share as easily with colleagues duringh work hours? But the Social Enterprise is not an isolated entity. …
How to stop ideas – and why.
The wheel was invented mid 4th millennium BCE. The first car appeared in 1335… historically innovation came at a slow pace because of the time it took to turn ideas into reality. This meant the new products had time to be tested, gain acceptance and be put into service for many years to come before evolving to the next big thing. But the speed of innovation went into light speed with The Dawn of The …
Designing a successful social user experience across channels
One of the challenges faced deploying any social strategy is taking it from theory into a live environment. Reality is often different than theory and users never behave as expected. A sample customer journey A woman has moved and is now installing her broadband in her new home. She installs it as per the manual but it is not working. Fortunately the woman has Internet on her smart phone and goes to the providers help …
Social Glue – Making social initiatives work together
There is no doubt: Your company has gone social. Your CEO may not understand it and the board may not approve of it, but they are slowly being swayed by the results. They see how Yammer has helped that department work faster in a more collaborative manner producing better results (eventhough they were told not to install it). They understand the value in the Wiki that captured all the good thoughts and knowledge of that …
Where did the “GO” button go? Five sources of user experience design inspiration.
This article is for veteran client-side procurers as much as the experienced professionals of digital design. You know who you are. Your baptism of fire was the dot-com crash. you won and went from success to success. Today you are on top of things and know what best practice looks like and how to make a great digital experience… right? Wrong! The Internet is moving fasted than ever. What worked yesterday may not work today …
The future of social work interfaces: Embedding personal networks
19th Century: “Work” and “Private” become two separate time zones defined by when people clock into the mass production conveyor belts and when they clock out again to go home to some highly needed and well deserved sleep. 21st Century: Mobile and nomadic work patterns are spreading like wild fire. We get access to our digital work spaces in the cloud. We are expected to be connected to our professional lives 24/7 through mobile phones, …





