Monthly Archives: February 2012

Treating your customer like an individual not a transaction

One of the key questions I get asked on a regular basis is ‘why does it matter’ with regards to identifying a customer as an individual rather than within a specific channel or system.  Now beyond compliance issues that are obvious the real driver is around better customer engagement, but I’ve struggled to come up with a really concise picture on what this really means. Well over at Capgemini Consulting they’ve a nice view on …

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| Posted on by Steve Jones in Business Information Management, Mobility, Social, User Experience Tagged , , | | Leave a comment

Social Media meets Web Content Management – Engaging Customers in the “Real” World

As social media sites liked LinkedIn, FaceBook, Pinterest and others have turned into major traffic directors on the web, there has been a corresponding shift amongst retailers in terms of how they target attracting customer searches.  Strategies are rapidly shifting away from exclusive focus on organic and paid inclusion on search engine result pages on Google, Yahoo, and Bing to more diverse strategies focused on leveraging the power of viral social networks with concentrically connected …

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| Posted on by Jon Ludwig in Business Information Management, Mobility, Social, User Experience, Web | 2 Comments

Social Media – A new “must have” in a product marketers’ toolkit

After browsing through a few articles on “innovation”, I arrive at this conclusion that Innovation is a process, that aims to promote science and technology to stay ahead in the present market dynamics and thus, necessity of innovation is universally accepted. Since the world of business gets increasingly complex day-by-day, leaders believe that to be successful over the long run, enterprises need to nurture a culture of strong innovation – “an expression of a group …

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| Posted on by Hatkesh Nagar in Social | 14 Comments

Confusion reigns – Characteristics and Classifications

Some years back I was asked, What is the difference between a Data Modeller and a Terrorist?  The answer of course is that you can negotiate with a terrorist.  But while this view is still held by many today there are signs of a new breed of data modeller emerging that do whatever they are asked to do – the Customer is always right. Of course that simple expression is often said through clenched teeth …

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| Posted on by Stephen Timbers in Business Information Management, Data | Leave a comment

MDM: Making Information Dance around POLE

There are three broad types of information model Operational - optimised for transactions Analytical – optimised for querying Mastering – optimised for federation The point is that MDM isn’t about optimising for either Analytical or Operational models its set up to model across all of these domains, multiple different types of Operational model and multiple types of analytical solutions.  This means that good MDM models are those which are portable across operational environments and which can transform …

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| Posted on by Steve Jones in Business Information Management Tagged , , , , | | Leave a comment

User Experience Design in a Social Enterprise Environment: A Consistent Experience

In the previous article User Experience Design in a Social Enterprise Environment: Connecting The Dots I covered how to look more holistically at the building blocks of a Social Enterprise to make it a single coherent experience. In this article I will be looking at how to create consistency that extends beyond the corporate firewall and into the public web. An equal brand experience for all A difficult aspects of all social media initiatives is …

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| Posted on by Robert Fransgaard in Social, User Experience Tagged , , , , , , , , | | Leave a comment

MegaUpload, an Information Management cloud

This post has not been written to discuss the legal aspects of the recent MegaUpload events. This post’s goal is presenting a high level and technical point of view of how MegaUpload was designed. As you know, MegaUpload was a collection of websites allowing users to upload and download any file. MegaUpload information system is a pure cloud based solution. To propose services, to store petabytes of data or to bill – all have been …

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| Posted on by Manuel Sevilla in Architecture, Business Information Management, Web Tagged , , , , , , , | | 4 Comments