Capping IT Off
Monthly Archives: January 2012
Marketing and IT – Need to develop stronger partnerships for social success
Recently, I have picked a topic and am creating a view point on Social Media with an objective to addressing today’s challenging business environment, and how the emerging technologies (i.e. social media/social initiatives) can help enterprises overcome those challenges. In my initial research, I found a significant gap between “marketing and IT functions” for successful social collaboration because both the departments are unable to team up together in social media usage and customer engagement. Traditionally, …
Comparing rail fares reveals disparities against competition
With rail market liberalization, railway companies are totally free to build offers and price them. Pricing is a complex process which involves distance, customer profile, embedded services, infrastructure fees and yield management rules. There are also some special factors such as calendar events (Christmas holidays, final of soccer competition, …) and special offers which may have an impact on pricing. There is a last special factor which is the organizational factor within the national rail …
Technology, Innovation and the Business of the Enterprise
“Don’t just ask what the role of the IT department in the Enterprise should be; Ask what the role of Technology should be in the Business of the Enterprise.” That was the tagline for last week’s sell-out event at the BCS, Chartered Institute for IT, which featured Capgemini’s CTO, Andy Mulholland. Attendees were treated to riveting talk by Andy, in which he described the trends, implications and impact of innovation, especially the evolution (in …
Big data: it ain’t over till it’s over
As I’ve stated before, during the last decades companies have become data hoarders. In order to extract additional insights yielding competitive advantage, they’ve not restricted themselves to the necessary data for their products and processes, they’ve started to store additional data as well. IDC Research projects total data storage will soon exceed 1.8 zettabytes. In more concrete terms, over 57 billion 32GB iPads. This phenomenon is described as ”big data”. This terminology seems to refer very much …
The business value of BPM: Is BPM as good as coffee?
“So actually, BPM prepares your coffee every morning?” This is the first comment I heard from the audience at a recent BPM selling presentation I attended. Why did the client ask this question? Was he just joking? Clients care about business value that translates into gains for their company. This is what BPM is all about: higher net profit for the company and better services delivered to their customers. But we need to prove it, …
Self Service Reporting good! Traditional BI bad?
The current state of our economy is also impacting IT budgets. That’s a fact that nobody can deny. At the same time the need for relevant information has increased considerably. Organizations are more and more focusing on their customer and need supporting data. That is another fact. As a result IT is reconsidering its position (back to the core?) whilst the business is waiting for the much needed report or analysis. This need for faster …
10 Business Intelligence trends for 2012
In this ever changing economy we see the Business Intelligence (BI) landscape rapidly transforming. The increased focus of the market on cost reduction and customer profitability has forced IT to return to its core while business is driving future developments. This transformation is further fueled by technology innovations. This impacts the trends in BI as never before. Fixing the basics The business is demanding more and more from their IT department. In their thirst for …
MDM: Mastering Campaign Management
I’ve talked before about Mastering Social Locations and what you can do with Geo-fencing and that we are developing a solution to enable companies to actually start doing this for real in a repeatable productised way. Technically we demonstrated this at IBM’s IOD conference in Las Vegas last year and today we’ve released a joint whitepaper with IBM on exactly what the solution does and what benefits it delivers to customers. The paper MDM: Mastering Campaign Management talks …
Who needs a Digital Copyright Exchange?
I was kindly invited to attend a ‘narrow table’ discussion session about the key challenges facing innovation and startups when dealing with a copyright system that is clearly not fit-for-purpose in an increasingly digital world. This event was organised by The Coalition for a Digital Economy (Coadec) and took place yesterday evening at the TechHub, in the heart of London’s TechCity and the fabled ‘Silicon Roundabout’. This session focused on teasing out the real needs …
How Google+ Will Get To 1 Billion members
Google just announced Search in Your World on their blog, which is basically search in Plus. This might seems obvious, since Google is a search company, however it might be vital to get to 1 billion users and to become the dominant Social Network. Over a year ago I wrote on how Facebook could finance its growth to get to 1 billion members. There now is a new player on the rise (even though on the rise is …





