Hereby ten links for the weekly digest of week 29 of 2010

• How Are Email, Facebook and Twitter Audiences Different?
  With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
• The Cost of Social Media Phobia
  Far from being a distraction, social networking can drive productivity, customer service, and profits, users say.
• Where to Reach Women Online
  Women are a prime target of marketers, and with good reason: Estimates put their share of household spending at 80%, giving them control over about $1.7 trillion annually in the US.
• Mopay lets online shoppers pay with land line
  Mobile payments outfit mopay has rolled out a service that lets online merchants bill purchases directly to consumers’ land line phone accounts.
• Locations That Are Aware: Making The Check-In Obsolete
  Mark Cuban recently blogged about his investment in a company that takes video of an area and can tell you exactly how many people are in the capture area at any given time.

Light reading:

• The One Mistake That Will Kill Your Facebook Page Strategy
• Indian government working on $35 tablet, hopes to get it as low as $10
• Like Dimples On a Golf Ball – These Are The Silos of Social CRM
• So the Reality Check on Apple’s iPhone Complaints Numbers and Dropped Calls
• Definition of Cloud Computing, incorporating NIST and G-Cloud views

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or his personal blog