Do you Like me, Will you be my Friend?

This is a guest blog by Dave Robinson. Dave is a Technical Manager within Capgemini TS, with an interest in Infrastructure and Social Networking tools.

It seems that some words have taken on a new meaning thanks to Social Networks. Our “Friends” are not necessarily “people you know well and regard with affection and trust” – Dunbar says we can only maintain a social relationship with 150 people at a time (http://en.wikipedia.org/wiki/Dunbar’s_number), and of these, only 10-20 are close friends, so how is it that in Facebook it is not uncommon to have hundreds of “Friends”? Many of these are not “friends” at all, merely people we have been in contact with – in the real world they are the people that we meet, possibly greet, and then forget.

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What is the significance of “Joining“ a group, or “Following a Cause”? In the real-world, this would normally mean adding our support – but recently there was public outrage in the UK when a Facebook group set up in support of a serial killer attracted thousands of “Followers”. But were they Supporters of the cause? In fact, it was necessary to “Join” the group and become a “Follower” in order to leave comments – the majority of which were expressing their anger and opposition to the group.

In a similar vein, we can “like” a blog post, but does this mean we really Like it (in the real-world sense) or just that we think it would be something our friends would find interesting or useful? (and then who are our “Friends”….. friends, colleagues, people who share our interests in a social networking site……?)

Finally we have the verb “to Lurk” – “to lie in wait, lie in ambush, behave in a sneaky and secretive manner” – all rather sinister and antisocial… but in Social Networks, a Lurker is someone who will follow a discussion but without making a contribution themselves – and up to 90% of the participants in social networks are, in fact, “Lurkers”.

So I guess I should be happy if anyone Lurking in the shadows decides that they Like this post, start to “Follow” me, “Join” the group and make me their “Friend”!

About the author

31.thumbnail Do you Like me, Will you be my Friend? Rick is on a day to day basis working on social media (strategy) cases for several (Fortune 500) clients. He lives and loves social media, helping people and enterprises in using social media in a way that adds value for them. He also gives guest lectures at several universities to make students aware of the impact social media will have on their life in general and on enterprises in particular in the near and not so near future. Is he a geek? Well… yes. A geek with a social life though. Even one with a wife and a young son, who’s first English words were ‘Social media’.




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4 Responses to Do you Like me, Will you be my Friend?

  • Arjan Tupan says:

    Great post, Dave. I recognize my own behavior in it very much. Liking posts/updates because I like them, but also to share them with my friends, who are in the old world sense maybe more considered as acquaintances. And the fact that facebook for example only has a ‘like’ button and not an ‘unlike’ button probably plays a part as well. Maybe it signifies more ‘I like to share this with people’ than ‘I think this is a good thing’.

  • Carina Pueyo says:

    The language influence the way of thinking. For some of us (older people who were brought up in a non-computer era) first friends were important to understand what friendship was (and was not). I wonder how someone that is growing in a digital generation is going to understand what a friend is. What will friendship mean in the next future or it already means?

  • Chetan Sharma says:

    How can I apply in capgemini?

    Name: Chetan Sharma

    Exp: From Nov. 2008 to Continuing month Website/Software development in “3gSolutions” at Plateform of “VB.net”

    Skill: VB.net (2010 version), Java (Expertise)

    Current CTC: 1.8/annum

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