Weekly digest of week 21 2010

This week al lot of news about Facebook and privacy and privacy in general. Also research about the half-life of a YouTube video and why Google doesn’t have to win a battle with Apple.

For Female Social Followers, Brands Rule
About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
You are what you say: privacy risks of public mentions
In today’s data-rich networked world, people express many aspects of their lives online. It is common to segregate different aspects in different places: you might write opinionated rants about movies in your blog under a pseudonym while participating in a forum or web site for scholarly discussion of medical ethics under your real name.
UK Evolution of Digital Media Survey Points to Consumer Rejection of Subscription Services?
The survey undertaken by HP illustrates that when it comes to the progression from physical to digital ownership of media, the UK population are far from being ‘Space Age’.
Millennials: Generation next
Management reports suggest 20-somethings are an employment headache but it’s time employers woke up to our aspirations
The Half-Life Of A YouTube Video Is 6 Days
A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

Light reading:

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

About the author

Rick is on a day to day basis working on social media (strategy) cases for several (Fortune 500) clients. He lives and loves social media, helping people and enterprises in using social media in a way that adds value for them. He also gives guest lectures at several universities to make students aware of the impact social media will have on their life in general and on enterprises in particular in the near and not so near future. Is he a geek? Well… yes. A geek with a social life though. Even one with a wife and a young son, who’s first English words were ‘Social media’.