This week the news that everybody in the UK might get his own personalized homepage, a comparison of social media monitoring tools, Facebook changing again its privacy settings and Social as a Service.

• Every citizen to have personal webpage
  Everyone in the country is to be given a personalised webpage for accessing Government services within a year as part of a plan to save billions of pounds by putting all public services online, Gordon Brown is to announce.
• EasyJet taking social media seriously as Facebook booking engine comes a step closer
  Will EasyJet be the first low cost carrier to offer full booking facilities on a major social network?
• Word of Mouth and Social Media: A Tale of Two Burger Joints
  AJ Bombers and Sobelman’s.  Both have used Word of Mouth (WOM) to become successful small businesses, but while one built its buzz over 10 years, the other used social media to become a success in just one year.
• Keeping a Closer Eye on Employees’ Social Networking
  A service released earlier this week by Teneros, an online communication services company, makes it much easier for companies to keep tabs on their employees’ social networking activities.
• Social as a Service, Rather Than an Application
  The daily work of people across most of human history has been a social activity. However, information technology in the workplace has not reflected this.

Light reading:

• Why 3D TV is just a pointless gimmick
• Social media monitoring tools
• Facebook’s privacy changes: When will it go too far (and will you even notice)?
• Innovation Perspectives – Kill Your Innovation Champion
• Serendipity is unexpected relevance

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious