This week a showcase on how not to use social media by Nestle on Facebook. Pay your friends via your social network and the death of the web browser.

• Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media
  Like the Force, Facebook can be a powerful ally — but beware the Dark Side. This is a tale of how a big company can land itself in a PR nightmare in a matter of minutes, all thanks to the power of social media.
• CIOs Care About the Semantic Web
  Web 2.0 initiatives, social networking, software as a service and the general explosion of data within an enterprise’s four walls is why this matters now to the CIO community. “CIOs have to provide more effective data integration of meteorically increasing information–organizations must link, consume, and make valuable use of that internal and external data,” says Dr. Graham Rong, chair of the symposium.
• World’s First: Dutch Social Network Hyves Integrates ‘No Fee’ Social Payments
  Hyves with its 9 million Dutch profiles and around 250 million pageviews per day is by far the biggest social network in the Netherlands. Almost 60% of all Dutch inhabitants have a Hyves account.
• The Opposite of Fitts’ Law
  If you’ve ever wrangled a user interface, you’ve probably heard of Fitts’ Law. It’s pretty simple — the larger an item is, and the closer it is to your cursor, the easier it is to click on. Kevin Hale put together a great visual summary of Fitts’ Law, so rather than over-explain it, I’ll refer you there.
• Facebook Could Be The Next Advertising Giant
  Facebook has recently overthrown Google as the number 1 most visited site in the U.S.

Light reading:

• The Death of The Web Browser
• Check.in Is A Potentially Brilliant Remedy For Check-In Fatigue
• 6 Do’s and Don’ts for Your Company’s Twitter Account
• Why Social Media And Politics Are A Dangerous Mix
• Social media monitoring and analytics

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious