This week John Cleese with interesting insights on how he puts his mind to work while he sleeps, Americans consuming 34 Gigabytes per day, a study of 600.000 Facebook fan pages and Google showing us the future..

• 12 Adoption Strategies for Web 2.0 and Enterprise 2.0 in 2010
  The signs are pointing to next year being a banner one when it comes to mainstream adoption of the latest digital business models.
• The Evolution of A New Trust Economy
  Social Media is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate in public forums, evolving our personal views on privacy and uncertainty as we transform from digital introverts to social extroverts.
• A study of 600,000 Facebook fan pages
  Sysomos analyzed nearly 600,000 Facebook Pages to investigate usage patterns. This is the first large-scale study of Facebook Pages, reporting on different aspects of pages including popularity, amount of content posted, number of fans, and categories.
• Study: Americans Consume 34 Gigabytes of Information Per Day
  The report says that Americans consume information for an average of 12 hours per day. And this may be a dagger through some of your hearts, but “old media” (TV and radio) make up 60 percent of all consumed hours.
• Text Messages: Digital Lipstick on the Collar
  There is a question that has crossed the mind recently of anyone who has sent a cellphone text message while cheating on a spouse: What was I thinking?

Light reading:

• Hyperlocal Goes Mainstream: CNN teams up with Outside.in
• Google Shows Us The Future
• John Cleese: Put your mind to work while you sleep
• So what is metadata, anyway?
• Jacob Innovations Designs First Class Comfort for Economy and Business Class

Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious