Capping IT Off
If you are still in doubt whether social media will change they way we communicate and do business, please check out this brilliant presentation, with stunning figures. Interesting quotes: we no longer look for news, news finds us. In the future we will no longer look for products or services, products and services will find us.
And we’re already entering this new era of social economics. Some examples?
I’ve stopped using Microsoft Word all together and totally switched to Windows Live Writer (yes, also Microsoft) for all my writing – blogs, articles, white papers, and even new books (which I write using a WordPress blog as repository by the way). Why? Integration of video, clips, images, tags and referals is easy in Windows Live Writer. One click publishing.
Yesterday Capgemini’s CTO Ron Tolido posted a tweet on the new Mac OS. Within hours we was quoted on an official CNN article.
Today I’ve downloaded and installed a gadget called Digsby to use for IM – and Twitter. Too bad it doesn’t support HelloTxt yet. It was recommended via social media. No advertising can beat that.
Earlier this week a brand new band called Them Crooked Vultures (John Homme, John Paul Jones, Dave Grohl – you can’t get much bigger than this) did a surprise gig at the Melkweg in Amsterdam. I was notified about it via Twitter. Unfortunately too late. Boy, would I have loved to be there.
Watched the ticket line on YouTube the day after. Huge. Many people already seem to have known about the band and the concert. How? Well there’s a 14 second long clip on YouTube. That’s ALL there was. Awesome groove by the way.
Luckily, I was still able to get tickets for one of my other favorite bands Biffy Clyro. Also at the Melkweg. How did I know? Simple. I follow them on Twitter.
Ok, one last example to close up. I admit it. I no longer browse the Internet for interesting blogs and articles. I mostly read what people in my network appear to be reading. True, this might lead to some onesided media opinions, but if there’s one thing social economics thought me, that although social media makes me lazier than ever, please never stop forming your own opinion. After all, it’s just as Brian (Life of) used to say: “you’re all individuals!”
P.S. Originally I had added quite a few vids and images in this blog post. Please check them out at www.sanderhoogendoorn.com.
Sander Hoogendoorn
Principal Technology Officer
About the author
In his role of principal technology officer and global agile thought leader at Capgemini, Sander Hoogendoorn is a software development enthusiast, constantly involved in the innovation of software development processes, techniques, architectures, patterns and technologies, both at Capgemini and its many international clients. Sander has coached many organizations and projects, has published books on UML and agile and has written numerous articles. He is an appreciated speaker at international conferences and seminars, including JAOO, OOP, TechEd US, SDC, DevDays, TechEd Europe, JavaPolis, SET, TDWI, TestNet, DTC. He is also a member of Microsoft’s Partner Advisory Council .NET, and several other editorial and advisory boards.
See also www.sanderhoogendoorn.com and www.smartusecase.com.
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Super cool post Sander!
I really enjoyed it and I am delighted to see that you have nicely demonstrated the presence of the great shift in the world around us via social media.
It is the first time in a history, when cost for building the community around one’s passion or business is almost at zero. When content is good quality people will follow and spread the word.
Now society create rules what they want.
Do we know how our customers talk about us? and which forums we will find them in?
Do we know how to listen to them?
Can we create products or services they are asking for?
Can our clients feel the passion about what we do?
Are we interacting enough?
Do we respond instantly?
Can customers co-create a value to our services through their comments, suggestions?
;-)
Those are the first question, coming into my mind, when exploring whether the company is “social media proof.”
P.S. Brands don’t hold the message anymore, communities DO!!!;-)