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Wall Street Journal: Most Corporate Blogs Are Unimaginative Failures
Gosh, I sure hope we are making a good attempt at not being a boring a corporate blog here! According to the Wall Street Journal most corporate blogs will bore you to death. Fortunately, the author of the article provides some good hints and examples of good corporate blogs. Let's copy their style and we should be safe. ;-)
I would really value your opinion of our blog now, dear reader. Did I just see you suppress a yawn?
Posted by Mark Nankman on July 1, 2008 in
Data Content & Knowledge / Business Intelligence
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Comments
# on July 2, 2008 12:26 AM, Jonas Follesø said:
I think the only company that managed to do blogging on a large scale is Microsoft, through their Channel9 efforts and blogs.msdn.com.
Company blogs tends to be impersonal and very "political correct", and hence not much fun. I think it would be better to build a network of excising blogger inside Capgemini, rather than trying to build up a "company blog". There are several Capgemini employees blogging about technology and IT on their own blogs, and Capgemini could benefit from being associated with these bloggers.
A portal where Capgemini employees could sign up with their blog, name, location and RSS feed would be great. The Microsoft Regional Director program, which I'm part of, has the same concept over at http://www.theregion.com. Each RD blogs on their own site, but an "editor" picks the best/most relevant pieces and aggregates it into one page. All click-throughs go back to the original post.
Cheers,
Jonas Follesø
Capgemini Trondheim
# on July 3, 2008 9:20 PM, Mark Nankman said:
@Jonas: I must admit that I blog more freely and about different subjects on my own blog. There also is much overlap in subjects with the Capping IT Off blog.
I prefer the approach of moderation, because that is based on trust and autonomy. Capgemini trusts me and my fellow-bloggers to respect corporate blogging rules, but within these rules we are free in choosing subject and tone. That really feels right to me.
# on July 4, 2008 9:15 AM, Lee Provoost said:
I actually believe in total freedom, my favorite example is the website from Sun (blogs.sun.com): total freedom, every employee can blog, every employee can write even personal stuff. so you should have a site where people can write, but also that can aggregate entries from other people's blog (where the blog owner can choose which to republish and which not).