Strengthening Retail Channels

Capgemini works with hundreds of retailers around the world to develop and strengthen their channels to market. Increasingly, our work with clients is focused on developing effective integrated multi-channel retail strategies.

In one example, we worked with a leading apparel retailer to identify and understand the needs of its online customers and develop a roadmap for building its web presence.

For a large consumer electronics retailer, we helped create order management capabilities across multiple sales channels. Our collaboration resulted in lower overall inventory costs and provided customers with the option to “Buy Anywhere, Pick Up Anywhere, Return Anywhere”.

Maximize Efficiency for Distribution Channels

Capgemini combines process improvements and cutting-edge technology to help your business operate various retail channels more effectively. Our services span everything from physical stores to websites and catalogs. Specifically, we can help you with:

• Retail store operations
• Retail point-of-sale (POS)
• Multi-channel integration

With Capgemini as your partner, you will be able to:

• Distribute goods and services more efficiently
• Respond to customer needs with more flexibility
• Increase profits

Building an Integrated Multi-Channel Retailing Strategy

Retailers need to develop a multi-channel proposition that treats separate channels as a single unit in order to meet customer needs across the entire sales journey.

Capgemini believes that an effective multi-channel strategy should focus on strategy, operations, technology and customer management, and address 4 key questions:

• How do I understand my customer in the multi-channel world?
• How do I reach my customer, which channels are right for me and how will I use them?
• What will my operating model look like and how will the transition be achieved?
• What technology and systems will be required?