- Services & Solutions
- By Business Need
- Infrastructure Transformation Services
- Cloud Computing
- Business Process Management
- Business Technology
- Transforming the IT Function
- Cost Optimization
- Risk Management & Compliance
- Corporate Responsibility and Sustainability
- Merger & Acquisition
- Global Sourcing and Industrialization
- Finance Transformation
- Supply Chain Management
- Human Capital Management
- Customer Interaction
- By Industry
- Consulting Services
- Outsourcing Services
- Technology Services
- Local Professional Services
- Application Services
- BUSINESS PROCESS OUTSOURCING
- BUSINESS INFORMATION MANAGEMENT
- BUSINESS PROCESS MANAGEMENT
- MOBILE SOLUTIONS
- SMART ENERGY SERVICES
- TESTING SERVICES
- By Business Need
- Insights & Resources
- News & Events
- About Us
Retail
Innovate & Engage with Consumers
Top retailers recognize that continual innovation is crucial for organic growth. Capgemini can help you adopt efficient processes and technologies to support innovation within your organization.
Other Solutions
Thought leadership
All-Channel Experience: Digital Product Data »
Success story
O2 Ireland:O2 Ireland and Capgemini work together to realize benefits of best-of-breed real-time marketing solutions.
»
Thought leadership
Integrated Digital Services »Drive Innovation and Reduce Time to Market
Capgemini has worked with hundreds of retailers to support innovation and reduce time to market for new products and systems.
In one instance, we collaborated with a large apparel retailer to execute a fundamental shift in its business model. With our help, the business switched from a push supply chain to a demand chain-enabled model that continually measures, senses and responds to the market and customers.
The shift to a demand chain business model began with the design and implementation of a single instance of product lifecycle management (PLM). This eventually led to innovation, operational efficiency and economies of scale in product development.
Bring Innovative Offers to Market Faster
A retailer’s growth and success depend on its ability to provide consumers with innovative products and services and a satisfying shopping experience.
Today’s innovations come from a wide variety of sources and are inspired by customers. Increasingly, sophisticated consumers expect not only innovative products and services, but an inventive shopping and user experience. For that reason, our solutions focus on:
- Consumer insights and loyalty
- Consumer engagement and experience
- Innovation management
Strengthening your organizational capability for innovation will enable you to bring products and services to market faster and to cultivate customer relationships and loyalty.
Stimulate Growth through Innovation
Capgemini helps retailers decide how and where to innovate in order to stimulate growth. Our approach centers on 3 key tenets:
- Focus and prioritize: budget pressures require businesses to make choices based on priority consumers and channels. A consumer and customer segmentation framework is a useful mechanism for determining where to invest
- Innovation versus renovation: successful innovation involves selecting the right balance between truly “new” innovations and less costly product or format renovations and refreshes
- Lower-cost collaborative methods of innovation: our open collaboration approach to innovation uses today’s tools and technologies, and involves consumers, partners, academic institutions and industry bodies
