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Consumer Products
Grow in New Markets
In today's economic climate, strategies for entering emerging markets need to take into account reduced consumer spending and its effects on markets where GDP is closely linked to disposable income. As a result, companies need to carefully assess white-space markets and look beyond the obvious candidates for expansion.
Other Solutions
Develop Your Business in White-Space Markets
Capgemini's industry expertise, collaborative approach, and alliances as well as the Consumer Products and Retail Solution Center (CRESCENT) help you rise to the challenge of growth in emerging markets.
Capgemini has extensive experience working with clients around the globe, including British American Tobacco, Cadbury Schweppes, The Coca-Cola Company, LVMH, American Greetings and Unilever.
Finding New Revenue in Emerging Markets
A comprehensive, transformational approach can lead to success in today’s low-margin business environments. This approach can equip companies to respond to the needs of new high-growth channels and markets.
We help you develop an emerging-market strategy through:
- Business transformation
- Expansion strategy
- Global operating models
The Essentials for Entering a White-Space Market
Capgemini collaborates with you to develop comprehensive assessment frameworks that weigh your market potential against the likelihood of success and the risk involved.
We help you address the following specific factors when deciding whether new market entry will be profitable:
- Primary objectives
- Entry strategies
- Portfolio suitability
- Operating model for bringing the product to market
