Consumer Products
Business Analytics for Consumer Products
Consumer product manufacturers often struggle to make decisions on the choice of a product, its price and the channels in which to sell it. Capgemini helps you sift through the data to develop the right plan for each product.
Boosting Visibility, Supporting Planning
Capgemini has worked with 27 of the world’s 30 largest consumer product manufacturers to provide solutions designed to meet their advanced analytical requirements. We have over 6,000 specialists working in the consumer products and retail industry. In 2009 alone, they collaborated on over 500 projects in this sector.
Capgemini’s Consumer Products and Retail Solutions Center (CRESCENT) offers ready-to-deploy tools, accelerators and frameworks that help retail and consumer product clients reach their strategic and operational objectives more quickly, with less risk and at a lower cost. Our corporate performance management solution helped a large food manufacturer streamline its financial and operational planning process and improve visibility of key management functions across the entire business.
Reduce Costs, Meet Demand, Grow Your Business
Capgemini's Business Analytics solutions for consumer products encompass a variety of offerings that transform consumer product clients into "decision-centric" organizations.
Our offer helps companies secure and transform their business across all functional areas. A sample of our consumer product-specific business information management capabilities include:
- A knowledge-driven center that offers category insight
- Supply chain visibility that narrows the gap between supply and demand
- Spotting consumer trends through market-based analysis
- Recommending the appropriate price
- Trade promotion planning and analytics
- Sales and operations planning
The benefits to your organization are clear:
- Meet strategic and operational objectives much faster through optimized planning
- Reduce proliferation through collaborative demand intelligence with retailers and partners
- Boost efficiency through a process of industrialization via standards
- Reduce development times by at least 30%
Innovate to Stay Ahead
Our approach to intelligence excellence for consumer product companies incorporates an advanced analytical capability to interpret performance trends at macro and economic levels. We draw on our tactical agility to use this insight for immediate impact.
At Capgemini, our domain and Rightshore® project experts engage with you in structured and focused discussions to assess and qualify your needs, understand your vision and create a compelling value proposition. Using our solution accelerators, innovative frameworks, industry best practices and delivery experience, we rapidly deploy the target solution with optimal quality and within budget.
Our customers have taken advantage of our innovation-led Accelerated Solutions Environment with our rapid deployment methodology to start realizing results in as little as 6 weeks.
Dig Deeper
Learn more about our Business Information Management solutions







