The Business Case for Product Rationalization
Using GMROI to improve product velocity and profitability.
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317.56 KB - Published on:
2007-07-10 09:54 AM
To manage product proliferation, retail and consumer products companies employ a range of tactics, with varying degrees of effectiveness. Analysis based on GMROI can lead to sales increases through product rationalization or opportunities for cost reductions throughout the supply chain.
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