Inbound Customer Marketing
Inbound channels can deliver up to 30 times the sales conversion rate of traditional, outbound direct mail.
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2007-12-03 10:36 AM
Inbound Customer Marketing (ICM) is the practice of offering a customer a product or service when the customer has initiated the contact. Focusing on the Retail Banking, General Insurance, Utilities (energy retailing) and Telecoms & Media sectors, this document reveals – based on an independent research - how ICM is being used, the benefits it is generating and the opportunities that exist to improve performance.
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