Thought Leadership

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End-to-End Lead Management: Transformation Through Improved Integration

Driving revenue generation and sales effectiveness


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  • Published on:
    2006-03-20 01:15 PM

Successful vehicle manufacturers are transforming their demand chain by working more closely with their national sales companies (NSCs) and dealers using streamlined processes and integrated technology. Their objective is to accelerate both sales efficiency and sales results. Lead management has become the core process to initiate this transformation.

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