Cars Online 06/07
Understanding the dynamics of consumer buying behaviour and customer loyalty
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788.07 KB - Published on:
2006-10-02 11:04 AM
Consumers are increasingly driven by their hearts as well as their heads, according to a new global automotive survey. Capgemini’s eighth annual Cars Online study — which surveyed consumers in China, France, Germany, UK and US — examines trends in consumer buying behaviour, Internet usage and customer loyalty.
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