Anatomy and Physiology of the Used Car Business
An in-depth analysis of the used vehicle market with a particular focus on four key markets: U.S., Canada, France and Germany.
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894.15 KB - Published on:
2007-03-15 09:00 AM
This study is published by the Car Internet Research Program and Capgemini.
The used car business is here to stay and will increasingly impact the new vehicle market in a variety of ways, including residual values, pricing, brand strength and customer relationships.
As a result, manufacturer involvement in inventory management and used vehicle branding is crucial for enabling dealers to carry out successful remarketing programs.
Read the Press Release.
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