Retail Media Networks: Influencing Buying Behavior in Real-Time
Engage the consumer at the point of decision with dynamic interactive marketing media
Download as PDFRetail Media Networks (RMNs) distribute content, including paid advertising, instructional content, shopper navigation and news, through a network of digital devices within a store. This integrated set of media and display solutions offers consumers interactive, self-service and rich-media applications that can impact their purchase behavior in real-time. Intel, Micro Industries and Capgemini have developed RMNs to help retailers, consumers and manufacturers interact, create demand, buy products and experience retail store environments in a whole new way. Discover why this emerging capability is a potential “game-changing” force as entire budgets and organizations may be at stake when consumer sales can be influenced in a direct, measurable and real-time manner.
